Digital Political Marketing
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Market Driven Political Advertising
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Author : Andrew Hughes
language : en
Publisher: Springer
Release Date : 2018-06-14
Market Driven Political Advertising written by Andrew Hughes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Digital Political Marketing
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Author : Goran Vesić
language : en
Publisher:
Release Date : 2024
Digital Political Marketing written by Goran Vesić and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Electoral Campaigns Media And The New World Of Digital Politics
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Author : David Taras
language : en
Publisher: University of Michigan Press
Release Date : 2022-03-22
Electoral Campaigns Media And The New World Of Digital Politics written by David Taras and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-22 with Political Science categories.
Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?
Political Marketing
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Author : Gary A. Mauser
language : en
Publisher: New York, N.Y., U.S.A. : Praeger
Release Date : 1983
Political Marketing written by Gary A. Mauser and has been published by New York, N.Y., U.S.A. : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Political Science categories.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Political Marketing
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Author : Wojciech Cwalina
language : en
Publisher: Routledge
Release Date : 2015-01-28
Political Marketing written by Wojciech Cwalina and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Political Science categories.
This is the first integrated theory-to-practice text on marketing's role in the political process. It
Handbook Of Political Marketing
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Author : Bruce I. Newman
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1999-08-13
Handbook Of Political Marketing written by Bruce I. Newman and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-13 with Business & Economics categories.
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.
Political Marketing In The United States
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-08-28
Political Marketing In The United States written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with Political Science categories.
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
A Research Agenda For Political Marketing
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Author : Newman, Bruce I.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-04-12
A Research Agenda For Political Marketing written by Newman, Bruce I. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-12 with Political Science categories.
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Campaign Communication And Political Marketing
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Author : Philippe J. Maarek
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Campaign Communication And Political Marketing written by Philippe J. Maarek and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct