Direct Mail The Real Digital Disruptor
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Direct Mail The Real Digital Disruptor
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Author : Malcolm Auld
language : en
Publisher:
Release Date : 2019-03
Direct Mail The Real Digital Disruptor written by Malcolm Auld and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03 with categories.
A guide on how to use direct mail to grow your business in a digtial world. The book includes case studies, interviews with international experts, tips and advice, as well as how-to formats to create outstanding direct mail. It demonstrates how to integrate mail with other channels for best results.
The Direct Mail Revolution
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Author : Robert W. Bly
language : en
Publisher: Entrepreneur Press
Release Date : 2019-03-19
The Direct Mail Revolution written by Robert W. Bly and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Direct Mail In The Digital Age
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Author : Lin Grensing-Pophal
language : en
Publisher: Self-Counsel Press
Release Date : 2012-10-01
Direct Mail In The Digital Age written by Lin Grensing-Pophal and has been published by Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-01 with Business & Economics categories.
Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.
The Direct Mail Solution
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Author : Craig Simpson
language : en
Publisher: Entrepreneur Press
Release Date : 2014-01-20
The Direct Mail Solution written by Craig Simpson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
The Magic Of Direct Mail
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Author : Frank Dappah
language : en
Publisher: Independently Published
Release Date : 2023-05-22
The Magic Of Direct Mail written by Frank Dappah and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with categories.
About this book This book is a comprehensive guide that takes you on an immersive journey into the world of direct mail. It aims to debunk myths, provide actionable insights, and furnish you with a wealth of knowledge on crafting and executing a successful direct mail campaign. Drawing from real-world case studies, the book showcases the transformative power of direct mail when deployed with creativity and strategy. From startups to small businesses, this guide caters to a wide range of entrepreneurs looking to boost their marketing strategies and deliver tangible results. Whether you're an Old-school Oliver who loves the tangibility of physical mail or a Busy Bee looking for an effective marketing strategy amidst a digital overload, this book is for you. So buckle up and get ready for a fascinating exploration into the world of direct mail. What to expect Prepare to witness the extraordinary as you dive into the captivating realm of direct mail marketing with "The Magic of Direct Mail: Revitalizing Business with Direct Mail Magic." In this comprehensive guide, you will unlock the secrets to harnessing the mystical powers of direct mail to breathe new life into your business and captivate your target audience like never before. Within the pages of this enchanting book, you can expect to discover: The Art of Sorcery: Unveil the hidden techniques and strategies that make direct mail a spellbinding marketing tool. From crafting compelling messages to designing eye-catching mailers, you'll learn the art of enchanting your audience and igniting their curiosity. Unleashing the Magic: Explore real-world examples and case studies that showcase the transformative power of direct mail. Witness how businesses of all sizes have revived their marketing efforts, rekindled customer relationships, and achieved remarkable results through the spellbinding effects of direct mail. Mastering the Spells: Dive deep into the practical aspects of planning, executing, and measuring the success of your direct mail campaigns. From identifying your target audience to tracking response rates, you'll acquire the knowledge and skills needed to become a true sorcerer of direct mail marketing. Get ready to wield the wand of direct mail magic and embark on a journey that will revitalize your business and leave your competitors spellbound. Let "The Magic of Direct Mail" be your guide as you uncover the secrets that will transform your marketing efforts into something truly extraordinary.
Direct Mail Marketing
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Author : Joel N Greene, PhD
language : en
Publisher:
Release Date : 2019-01-31
Direct Mail Marketing written by Joel N Greene, PhD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with categories.
Avoid the 12 Deadly Sins of Direct Marketing. Break through all of the advertising clutter and noise Stop using the same tired, old marketing methods everyone else uses Discover the best direct mail method for attracting new customers Direct Mail Marketing will show you how to: Create promotional messages so effective they resonate with your market Identify your most likely buyers so you can ignore everyone else Use cutting edge technologies to develop your optimal sales message Direct Mail Marketing offers a method to: Earn maximum response rates and revenue results Reach profit and revenues often 8-12X higher than email Maximize sales results across mail, email, social media, & blogging platforms Direct Mail Marketing should be required reading by every business manager, executive and student of marketing. It will change the way you do direct marketing from this day forward. Scroll up and order your copy today.
Secrets Of Successful Direct Mail
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Author : Richard V. Benson
language : en
Publisher:
Release Date : 1991
Secrets Of Successful Direct Mail written by Richard V. Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
How Direct Mail Is Planned
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Author : Direct Mail Advertising Association
language : en
Publisher:
Release Date :
How Direct Mail Is Planned written by Direct Mail Advertising Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising, Direct-mail categories.
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns
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Author : Stevan Roberts
language : en
Publisher: McGraw Hill Professional
Release Date : 2001
Internet Direct Mail The Complete Guide To Successful E Mail Marketing Campaigns written by Stevan Roberts and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Direct Mail Marketing Manual
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Author : Direct Mail-Marketing Association (New York)
language : en
Publisher:
Release Date : 1979
Direct Mail Marketing Manual written by Direct Mail-Marketing Association (New York) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.