Direct Marketing For Nonprofits
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Direct Marketing For Nonprofits
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Author : Kay Partney Lautman
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2001
Direct Marketing For Nonprofits written by Kay Partney Lautman and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish
The Handbook Of Direct Marketing For Non Profit Organizations
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Author : Billy Sharma
language : en
Publisher:
Release Date : 2009
The Handbook Of Direct Marketing For Non Profit Organizations written by Billy Sharma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Direct marketing categories.
Marketing Communications For Local Nonprofit Organizations
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Author : Teri Kline Henley
language : en
Publisher: Routledge
Release Date : 2013-03-07
Marketing Communications For Local Nonprofit Organizations written by Teri Kline Henley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Nonprofit Marketing
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Author : Walter Wymer
language : en
Publisher: SAGE Publications
Release Date : 2006-03-06
Nonprofit Marketing written by Walter Wymer and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-06 with Business & Economics categories.
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Key Features: Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications. Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment. Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing. Instructor′s Resources! Instructor Resources on CD are available to qualified adopters of Nonprofit Marketing. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more! Intended Audience: This is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business. Meet the author! users.cnu.edu\~wwymer
Revolution In The Mailbox
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Author : Mal Warwick
language : en
Publisher: John Wiley & Sons
Release Date : 2003-12-31
Revolution In The Mailbox written by Mal Warwick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-31 with Business & Economics categories.
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Marketing Communications For Local Nonprofit Organizations
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Author : Donald R. Self
language : en
Publisher: Routledge
Release Date : 2002
Marketing Communications For Local Nonprofit Organizations written by Donald R. Self and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: "Targets" details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; "Tools" explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Engagement
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Author : Robert Ian Peacock
language : en
Publisher: Civil Sector Press
Release Date : 2012
Engagement written by Robert Ian Peacock and has been published by Civil Sector Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.
Fund Your Cause With Direct Mail
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Author : Benjamin Hart
language : en
Publisher: Jameson Books
Release Date : 2005-09-30
Fund Your Cause With Direct Mail written by Benjamin Hart and has been published by Jameson Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-30 with Business & Economics categories.
This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are: * make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.
Nonprofit Internet Strategies
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Author : Ted Hart
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-25
Nonprofit Internet Strategies written by Ted Hart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-25 with Business & Economics categories.
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Nonprofit Marketing
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Author : Walter Wymer
language : en
Publisher: SAGE
Release Date : 2006-03-06
Nonprofit Marketing written by Walter Wymer and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-06 with Business & Economics categories.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.