Domestic Tourism Market Segmentation Qualitative Research
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Domestic Tourism Market Segmentation Qualitative Research
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Author :
language : en
Publisher:
Release Date : 2010
Domestic Tourism Market Segmentation Qualitative Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Tourism categories.
Domestic Tourism Segmentation Study
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Author :
language : en
Publisher:
Release Date : 1991
Domestic Tourism Segmentation Study written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.
Handbook On Tourism Market Segmentation
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Author :
language : en
Publisher:
Release Date : 2007
Handbook On Tourism Market Segmentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Market segmentation categories.
Domestic Tourism Segmentation Study Market Segmentation Report
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Author :
language : en
Publisher:
Release Date : 1991
Domestic Tourism Segmentation Study Market Segmentation Report written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.
Quantitative Methods In Tourism
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Author : Rodolfo Baggio
language : en
Publisher: Channel View Publications
Release Date : 2011-03-15
Quantitative Methods In Tourism written by Rodolfo Baggio and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Business & Economics categories.
Tourism studies often deal with complex mixes of external and local factors and the attitudes, perceptions and actions of tourists themselves. In seeking to understand individual elements of this mix, or the results of interactions between them, tourism authorities, managers and researchers often collect quantitative data, but until now the few existing guides to understanding quantitative data have been either very simple or very complicated. This book provides a guide to dealing with real-world data and goes beyond the methods usually covered in introductory textbooks. The first part considers key issues associated with using well known methods to produce valid and reliable models of real-world phenomena, emphasizing issues in data selection, approaches to factor and cluster analysis, and mathematical modelling using regression methods (including logistic regression) and structural equation modelling. The second part covers new approaches to modelling: maximum likelihood estimation, simulation and agent-based modelling. Each chapter includes extensive references to additional reading, and an appendix summarises the software introduced in the book. The book provides many practical examples of applications to tourism research, considers practical issues associated with application of quantitative techniques, and discusses common pitfalls and how to identify and remedy them. The result is a guide to quantitative methods in tourism that de-mystifies both simple and apparently complex techniques and makes them more accessible to tourism researchers.
Domestic Tourism Market Segmentation
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Author :
language : en
Publisher:
Release Date : 2009
Domestic Tourism Market Segmentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Tourism categories.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2013-12-03
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Travel categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Domestic Tourism Market Segmentation
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Author :
language : en
Publisher:
Release Date : 2010
Domestic Tourism Market Segmentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Tourism categories.
Market Segmentation Analysis
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Author : Sara Dolnicar
language : en
Publisher: Springer
Release Date : 2018-07-20
Market Segmentation Analysis written by Sara Dolnicar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Handbook On Tourism Market Segmentation
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Author :
language : en
Publisher:
Release Date : 2009
Handbook On Tourism Market Segmentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.