E Commerce Gesch Ftsmodelle Im Deutschen Tourismusmarkt
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Gesch Ftsmodelle Im Tourismus 2 0 Potenziale Und Entwicklungstendenzen Von Reiseschn Ppchen Portalen
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Author : Janine Wenzel
language : de
Publisher: GRIN Verlag
Release Date : 2015-03-05
Gesch Ftsmodelle Im Tourismus 2 0 Potenziale Und Entwicklungstendenzen Von Reiseschn Ppchen Portalen written by Janine Wenzel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Computers categories.
Bachelorarbeit aus dem Jahr 2014 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 2,0, Universität Duisburg-Essen (E-Business und E-Entrepreneurship), Sprache: Deutsch, Abstract: Die Urlaubszeit ist für den Großteil der deutschen Bevölkerung die schönste Zeit im Jahr, insbesondere zum Ausgleich zum stressigen Alltag. So verzeichnet der Verband Internet Reisevertrieb (2014a) in seiner jährlich erscheinenden Studie, dass im Jahr 2012 etwa 70,7 Mio. Haupturlaubsreisen und 75,6 Mio. Kurzurlaubsreisen stattfanden. Daraus ergab sich ein Gesamtumsatz von 83,3 Mrd. Euro. Damit besitzt die Tourismusbranche eine entscheidende Bedeutung für den deutschen Wirtschaftssektor. Gleichzeitig sind die Deutschen auf der Suche nach günstigen Preisen − sogenannten Schnäppchen − auch in der Urlaubsbranche. Online-Plattformen wie Groupon oder DailyDeal, die täglich für branchenübergreifende Rabatt-Aktionen mit begrenzter Gültigkeit werben, verzeichnen zunehmende Beliebtheit. Das Internet hat als primäre Informationsquelle einen sehr hohen Stellenwert erlangt. Ein Phänomen, das zeitgleich seit Entstehung der Net Economy auftritt, ist der sogenannte „Research-Online-Purchase-Offline“-Effekt. Dieser besagt, dass sich die Konsumenten über das Internet ausgiebig über Kaufplanungen informieren, allerdings über die traditionellen Geschäfte und Reisebüros in der Real Economy kaufen bzw. buchen. Ein Grund für den Kauf des touristischen Produkts über den traditionellen Weg ist die mit der Buchung benötigte Beratung. Eine Pauschalreise besteht beispielsweise aus verschiedenen Komponenten, zum Beispiel dem Transport zum Zielort und Übernachtungen. Darüber hinaus wird mit der Urlaubsbuchung eine Erwartung im Hinblick auf ein bestimmtes Erlebnis verbunden. Eine weitere Studie von Oktober 2013 fasst dies für die Touristikbranche zusammen: „Jede zweite Buchung beginnt im Internet und endet im Reisebüro – Mehr als jede dritte Reise wird online gebucht“ . Dennoch planen die Deutschen nach einer aktuellen Studie von Februar 2014 zu 57,9 %, in der nächsten Zeit eine Urlaubs- oder Last-Minute-Reise zu buchen. Damit ist die Urlaubsreise das Top-1-Produkt verglichen mit 27 branchenübergreifenden Produkten. Auch das soziale Netzwerk Facebook erkennt diesen Trend und ermöglicht den Tourismusunternehmen neue Vermarktungsmöglichkeiten. Innerhalb der letzten zwei Jahre hat sich ein neues internetbasiertes Geschäftsmodell etabliert, das die beiden Verkaufsargumente „Reisen“ und „Schnäppchenpreise“ miteinander vereint.
E Commerce Gesch Ftsmodelle Im Deutschen Tourismusmarkt
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Author : Philipp Wohland
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-05
E Commerce Gesch Ftsmodelle Im Deutschen Tourismusmarkt written by Philipp Wohland and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-05 with Business & Economics categories.
Auf der Basis einer umfassenden Fallstudienanalyse von ausgewählten E-Commerce-Geschäftsmodellen im deutschen Tourismusmarkt sowie unter Rückgriff auf Methoden der Strategielehre untersucht Philipp Wohland Wettbewerbsvorteile von einzelnen Geschäftsmodellen und erklärt dadurch ihren Erfolg.
Strategic Management In The Innovation Economy
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Author : Thomas H. Davenport
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-27
Strategic Management In The Innovation Economy written by Thomas H. Davenport and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with suppliers and customers. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management approach and toolbox for the innovation economy - a poised strategy approach. Designed for both managers and advanced business students, the book provides a unique combination of new management theory, selected managerial articles by prominent scholars such as Clayton Christensen, Henry Chesbrough, Sumantra Ghoshal, Quinn Mills, and Peter Senge, and a wide array of real-world case examples including GE, Shell, IBM, HP, BRL Hardy, P&G, Southwest Airlines and McGraw-Hill, within the dynamics of industries such as airlines, energy, telecommunications, wine & beverages, and computing. The authors illustrate powerful new strategic innovation concepts and tools, such as poised strategy for managing multiple business models, poised strategy scorecards (moving beyond the well-known balanced scorecard), the wheel of business model reinvention, and organizational rejuvenation methods. The book includes the concepts of: Poised Strategic Management, Organizational Rejuvenation, Business Models as Platform for Strategy, Poised Scorecards, Identifying Sources of Innovation in Business Ecosystems.
Location Based Services Handbook
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Author : Syed Ahson
language : en
Publisher: CRC Press
Release Date : 2018-09-03
Location Based Services Handbook written by Syed Ahson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Computers categories.
Location-Based Services Handbook: Applications, Technologies, and Security is a comprehensive reference containing all aspects of essential technical information on location-based services (LBS) technology. With broad coverage ranging from basic concepts to research-grade material, it presents a much-needed overview of technologies for positioning and localizing, including range- and proximity-based localization methods, and environment-based location estimation methods. Featuring valuable contributions from field experts around the world, this book addresses existing and future directions of LBS technology, exploring how it can be used to optimize resource allocation and improve cooperation in wireless networks. It is a self-contained, comprehensive resource that presents: A detailed description of the wireless location positioning technology used in LBS Coverage of the privacy and protection procedure for cellular networks—and its shortcomings An assessment of threats presented when location information is divulged to unauthorized parties Important IP Multimedia Subsystem and IMS-based presence service proposals The demand for navigation services is predicted to rise by a combined annual growth rate of more than 104 percent between 2008 and 2012, and many of these applications require efficient and highly scalable system architecture and system services to support dissemination of location-dependent resources and information to a large and growing number of mobile users. This book offers tools to aid in determining the optimal distance measurement system for a given situation by assessing factors including complexity, accuracy, and environment. It provides an extensive survey of existing literature and proposes a novel, widely applicable, and highly scalable architecture solution. Organized into three major sections—applications, technologies, and security—this material fully covers various location-based applications and the impact they will have on the future.
Business Wargaming
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Author : Mr Daniel F Oriesek
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2012-09-28
Business Wargaming written by Mr Daniel F Oriesek and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-28 with Business & Economics categories.
Industry consolidation, mergers, changes to business models, the emergence of new threats all require managers to understand highly complex situations, assess risk and opportunity and make informed decisions. How can senior managers do this effectively when so often they are wrestling with brand new scenarios? One of the emerging solutions is business wargaming. Daniel F. Oriesek and Jan Oliver Schwarz provide the first comprehensive look at wargaming as a business tool in a book that explores the anatomy and success factors of a typical wargame. The authors explain how and when wargaming can be used to test strategies, plan and prepare for crises, manage change or increase your organization's ability to anticipate and adapt for the future. Creating imaginative and credible scenarios, and testing them against smart opponents who are eager to find holes and counter your strategy, allows you to learn about a plan or a new venture in the security of the conference room rather than learning the hard way when you go live. Business wargames are sophisticated but they are also very demanding in terms of time and resources. Business Wargaming: Securing Corporate Value will enable you to assess the potential value of the technique for your own organization, to understand what you will be committing to and develop an informed business case and brief for working with the organization that will facilitate the game.
Cycling And Sustainability
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Author : John Parkin
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-18
Cycling And Sustainability written by John Parkin and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-18 with Political Science categories.
Explores the reasons for difficulties in making cycling mainstream in many cultures, despite its claims for being one of the most sustainable forms of transport. This title examines the cultural development of cycling in countries with high use and the differences in use between different sub-groups of the population.
Engineering Systems
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Author : Olivier L. De Weck
language : en
Publisher: MIT Press
Release Date : 2011-10-21
Engineering Systems written by Olivier L. De Weck and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-21 with Science categories.
An overview of engineering systems that describes the new challenges posed for twenty-first-century engineers by today's highly complex sociotechnical systems. Engineering, for much of the twentieth century, was mainly about artifacts and inventions. Now, it's increasingly about complex systems. As the airplane taxis to the gate, you access the Internet and check email with your PDA, linking the communication and transportation systems. At home, you recharge your plug-in hybrid vehicle, linking transportation to the electricity grid. Today's large-scale, highly complex sociotechnical systems converge, interact, and depend on each other in ways engineers of old could barely have imagined. As scale, scope, and complexity increase, engineers consider technical and social issues together in a highly integrated way as they design flexible, adaptable, robust systems that can be easily modified and reconfigured to satisfy changing requirements and new technological opportunities. Engineering Systems offers a comprehensive examination of such systems and the associated emerging field of study. Through scholarly discussion, concrete examples, and history, the authors consider the engineer's changing role, new ways to model and analyze these systems, the impacts on engineering education, and the future challenges of meeting human needs through the technologically enabled systems of today and tomorrow.
Theory And Practice In Hospitality And Tourism Research
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Author : Salleh Mohd Radzi
language : ms
Publisher: CRC Press
Release Date : 2014-08-12
Theory And Practice In Hospitality And Tourism Research written by Salleh Mohd Radzi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Business & Economics categories.
Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.
Open Strategy
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Author : Christian Stadler
language : en
Publisher: MIT Press
Release Date : 2021-10-12
Open Strategy written by Christian Stadler and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
Patent Management
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Author : Oliver Gassmann
language : en
Publisher: Springer Nature
Release Date : 2020-11-28
Patent Management written by Oliver Gassmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-28 with Business & Economics categories.
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group