E Promotion Werbeformen Im Internet
DOWNLOAD
Download E Promotion Werbeformen Im Internet PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get E Promotion Werbeformen Im Internet book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
E Promotion Werbeformen Im Internet
DOWNLOAD
Author : S. Scherer
language : de
Publisher: GRIN Verlag
Release Date : 2003-09-02
E Promotion Werbeformen Im Internet written by S. Scherer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Computers categories.
Studienarbeit aus dem Jahr 2003 im Fachbereich Informatik - Internet, neue Technologien, Note: 1, Hochschule der Medien Stuttgart (-), Sprache: Deutsch, Abstract: Nichts scheint unmöglich – dies stellt ein Werbespot von IBM aus dem Jahre 2002 dar, in dem abwechselnd zwei Firmen gezeigt werden. Der Chef einer kleinen Herstellerfirma ist völlig euphorisch. Er hat einen neuen Kunden gewonnen, mit dem er ein Vermögen verdienen wird. In der anderen Firma, einem Großunternehmer, das gleiche Bild, der Chef ist begeistert. Was ist passiert? – Beide haben einen Geschäftspartner gefunden. Der Eine wird ein Vermögen mit der Herstellung verdienen, der Andere spart ein Vermögen. Wo haben sich beide gefunden? – Natürlich im Web. Voller Freude gehen beide auf die Straße heraus und bedanken sich lautstark und mit erhobenen Händen bei dem neu gewonnenen Partner. Es dauert einen kurzen Moment und einen Blick auf die andere Straßenseite hinüber bis beide merken, dass die Firma mit der sie zusammenarbeiten auf der anderen Seite der Straße liegt. Ein Jahr danach stehen wir vor einem ganz anderen Problem. Nach dem großen Crash des neuen Marktes1 an der Börse und dem Konkurs vieler IT-Firmen ist die Finanzierung einer Firma über Kredite in diesem Bereich nur sehr schwer vorstellbar. Es stellt sich die Frage wie die Firmen sich weiterhin Finanzpolster schaffen können. E-Promotion – ein Weg? 1.1. Aufbau der Arbeit In der folgenden Arbeit werden die Besonderheiten elektronischer gegenüber klassischer Werbung aufgezeigt, die wesentlichen Formen anhand einer Push- beziehungsweise Pull- basierten Illustration dargestellt und ein Ausblick auf neuartige Werbeformen für mobile Endgeräte gegeben. 1 heutiger „Tec Dax“, vgl. Dys(2002)
E Marketing
DOWNLOAD
Author : Stephen Dann
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
E Marketing written by Stephen Dann and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Internet Marketing A Practical Approach
DOWNLOAD
Author : Alan Charlesworth
language : en
Publisher: Routledge
Release Date : 2011-01-03
Internet Marketing A Practical Approach written by Alan Charlesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
E Marketing
DOWNLOAD
Author : Raymond D. Frost
language : en
Publisher: Routledge
Release Date : 2016-06-03
E Marketing written by Raymond D. Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Online Advertising And Promotion Modern Technologies For Marketing
DOWNLOAD
Author : Hanafizadeh, Payam
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Online Advertising And Promotion Modern Technologies For Marketing written by Hanafizadeh, Payam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
E Marketing International Edition
DOWNLOAD
Author : Judy Strauss
language : en
Publisher: Pearson Higher Ed
Release Date : 2014-09-24
E Marketing International Edition written by Judy Strauss and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-24 with Business & Economics categories.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
E Marketing
DOWNLOAD
Author : Cor Molenaar
language : en
Publisher: Routledge
Release Date : 2013-07-03
E Marketing written by Cor Molenaar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-03 with Business & Economics categories.
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
Internet Marketing
DOWNLOAD
Author : Dave Chaffey
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2003
Internet Marketing written by Dave Chaffey and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.
Online Marketing
DOWNLOAD
Author : Ralf T. Kreutzer
language : de
Publisher: Springer-Verlag
Release Date : 2019-04-17
Online Marketing written by Ralf T. Kreutzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-17 with Business & Economics categories.
Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.
Advances In Electronic Marketing
DOWNLOAD
Author : Irvine Clarke
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Advances In Electronic Marketing written by Irvine Clarke and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.