Economic Marketing Considerations
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Economic Considerations In Pricing And Quotas Under Regulated Marketing
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Author : R. M. A. Loyns
language : en
Publisher:
Release Date : 1972
Economic Considerations In Pricing And Quotas Under Regulated Marketing written by R. M. A. Loyns and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Agriculture categories.
Handbook Of The Economics Of Marketing
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Author :
language : en
Publisher: Elsevier
Release Date : 2019-09-19
Handbook Of The Economics Of Marketing written by and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Some Preliminary Considerations Concerning The Work Of The Marketing Research Committee Of The American Farm Economic Association
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Author : American Farm Economic Association. Marketing Research Committee
language : en
Publisher:
Release Date : 1936*
Some Preliminary Considerations Concerning The Work Of The Marketing Research Committee Of The American Farm Economic Association written by American Farm Economic Association. Marketing Research Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936* with Farm produce categories.
Consumer Behavior
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Author : Del I. Hawkins
language : en
Publisher: Business Publications, Incorporated
Release Date : 1983
Consumer Behavior written by Del I. Hawkins and has been published by Business Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
The Implications Of Consumer Behavior For Marketing
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Author : Alex Cole
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-04
The Implications Of Consumer Behavior For Marketing written by Alex Cole and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-04 with Business & Economics categories.
Thesis (M.A.) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Canberra, course: MA, language: English, abstract: This particular research is aimed at finding the marketing implication of influence of social class on consumer behavior for Sainsbury. Social classes differ in respect of behaviors, attitudes, and preferences. To investigate the consumer behavior and social class relationship, triangulation methodology has been adopted. A sample of 75 consumers of Sainsbury has been selected through convenience sampling. A questionnaire has been designed to collect data from sample. The findings showed that most of the respondents belonged to middle and lower social classes. The research found that middle and lower classes spend major part of their income on food and necessities of life whereas upper class spends its income on luxuries. It has been found that upper class uses internet for getting information about products and services of Sainsbury. Middle class uses televisions and newspaper for getting information about products and services of company. Upper class has more intentions of online shopping as compared to other classes. Upper classes have more attitude of investing in profitable projects. It has been found that lower and middle classes use credit cards for shopping and take bank loans for fulfilling their needs. Marketers can identify needs and preferences of different social classes from results of this particular research. Research has been limited to the findings only which have been collected from a small sample.
Chinese Economic Transition And International Marketing Strategy
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Author : Ilan Alon
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-03-30
Chinese Economic Transition And International Marketing Strategy written by Ilan Alon and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-30 with Business & Economics categories.
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Marketing On The Internet And The Implications Of New Technologies
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Author : Bernd Anderer
language : en
Publisher: diplom.de
Release Date : 1999-01-25
Marketing On The Internet And The Implications Of New Technologies written by Bernd Anderer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-25 with Business & Economics categories.
Inhaltsangabe:Abstract: Electronic Commerce, once thought of as futuristic buzzwords, is becoming a commonly used term. International newspapers, magazines, and the electronic media mention at least some forecast or news related to this subject on a daily basis. Nevertheless, a look at the growing numbers of consulting companies, that offer a variety of services relating to Electronic Commerce reveals the immense uncertainty companies are experiencing about what exactly Electronic Commerce is, and how they can implement it. While it seems that the importance of this issue in the business environment is widely accepted in the US, a recent study from Andersen Consulting (Andersen, 1998) shows that among European senior executives only 19% regard Electronic Commerce as a serious competitive threat to their business. Furthermore, only 39% are taking steps today to incorporate Electronic Commerce into their current operational strategies. There is a number of factors contributing to the "wait-and-see" attitude taken by executives and consumers as well. Executives tend to view the rise of Electronic Commerce as an external business environment issue, while consumers are concerned about security issues. These are still common views in the US. In European countries, a cultural problem stemming from a slowly changing and stable business environment adds to that problem. Fear of failing by trying a new approach, in most cases, overshadows the willingness to take new risks. Nevertheless, the uncertainty about the changes implied by Electronic Commerce are far-reaching and can be found in any country. With the increasing importance of the Internet, the business environment, as well as other areas in society, is about to fundamentally change. Old paradigms are no longer working in the evolving new business world, sometimes called digital economy. Electronic Commerce is the keyword that tries to capture the new paradigms which are not even clear yet. The only thing that is reliable and predictable about Electronic Commerce and the new economy, is change. Never before was it more important to be flexible and willing to take risks by trying new approaches. As businesses like to operate in a predictable environment where planning the future is easy, it becomes very difficult to adapt to the pace of change. Not only do businesses need new strategies, they also need to constantly reinvent themselves. Businesses need to realize, that it becomes necessary to accept [...]
Pricing Perspectives
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Author : Florian Siems
language : en
Publisher: Springer
Release Date : 2008-11-03
Pricing Perspectives written by Florian Siems and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
The Marketing Implications Of European Economic Integration
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Author : Elisabeth Mary Coury
language : en
Publisher:
Release Date : 2002
The Marketing Implications Of European Economic Integration written by Elisabeth Mary Coury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Consumer Behaviour
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Author : Cathy M. Neal
language : en
Publisher: McGraw-Hill Higher Education
Release Date : 2007
Consumer Behaviour written by Cathy M. Neal and has been published by McGraw-Hill Higher Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.