Consumer Behavior

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Emotion And Reason In Consumer Behavior

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Author : Arjun Chaudhuri
language : en
Publisher:
Release Date : 2006

Emotion And Reason In Consumer Behavior written by Arjun Chaudhuri and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumer behavior categories.

Consumer Behavior

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Author : Ayalla Ruvio
language : en
Publisher: John Wiley & Sons
Release Date : 2023-02-01

Consumer Behavior written by Ayalla Ruvio and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

Consumer Behavior For Dummies

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Author : Laura Lake
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-11

Consumer Behavior For Dummies written by Laura Lake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-11 with Business & Economics categories.

Consumer behaviour.

The Psychology Of Consumer Behavior

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Author : Brian Mullen
language : en
Publisher: Psychology Press
Release Date : 2013-06-17

The Psychology Of Consumer Behavior written by Brian Mullen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Consumer Behavior

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Author : Harold W. Berkman
language : en
Publisher: N T C Business Books
Release Date : 1997

Consumer Behavior written by Harold W. Berkman and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR

Social Psychology Of Consumer Behavior

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Author : Michaela Wanke
language : en
Publisher: Psychology Press
Release Date : 2008-12-16

Social Psychology Of Consumer Behavior written by Michaela Wanke and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-16 with Psychology categories.

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Consumer Behavior And The Practice Of Marketing

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Author : Kenneth E. Runyon
language : en
Publisher: Merrill Publishing Company
Release Date : 1980

Consumer Behavior And The Practice Of Marketing written by Kenneth E. Runyon and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.

Consumer Behavior Over The Life Course

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Author : George P. Moschis
language : en
Publisher: Springer
Release Date : 2019-01-31

Consumer Behavior Over The Life Course written by George P. Moschis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Online Consumer Behavior

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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012

Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Consumer Behavior

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Author : Del I. Hawkins
language : en
Publisher:
Release Date : 1980

Consumer Behavior written by Del I. Hawkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.