Consumer Behavior Over The Life Course

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Consumer Behavior Over The Life Course

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Author : George P. Moschis
language : en
Publisher: Springer
Release Date : 2019-01-31

Consumer Behavior Over The Life Course written by George P. Moschis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Academic Research In Business And The Social Sciences

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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2024-06-06

Academic Research In Business And The Social Sciences written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-06 with Business & Economics categories.

This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully. It helps increase the productivity of researchers by showing efficient and effective ways to increase research output and publication probability, ranging from manuscript preparation and positioning to working with co-authors and journal reviewers. The author uses research findings, anecdotal evidence and illustrations from his academic career to support his views on strategies and tactics that are required of scholars in order to succeed.

Fostering Consumer Well Being

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Author : Fatih Sonmez
language : en
Publisher: Springer Nature
Release Date : 2024-06-21

Fostering Consumer Well Being written by Fatih Sonmez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Psychology categories.

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.

Consumer Behavior In Action

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Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28

Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Consumer Behavior And Marketing Strategy

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Author : Dhanalakshmi Marar
language : en
Publisher: Educohack Press
Release Date : 2025-02-20

Consumer Behavior And Marketing Strategy written by Dhanalakshmi Marar and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.

"Consumer Behavior and Marketing Strategy" addresses the steep rise in market competition and how marketing strategies adapt to capture impacts and provide solutions. This comprehensive guide delves into the interdisciplinary field of consumer psychology and its interaction with products. It explores how these strategies contribute to business growth, convert occasional customers into repeat consumers, and navigate consumer behavior challenges. The book provides insights into complex consumer behavior from basic to advanced levels, addressing issues from both marketer and consumer perspectives. Each thoroughly researched chapter follows a logical flow, ensuring continuity for readers. Concepts are illustrated with examples, and end-of-chapter questions offer practice aimed at undergraduates. Written in simple, lucid language, the book accelerates beginner learning. The glossary at the end helps readers understand frequently used marketing terms. "Consumer Behavior and Marketing Strategy" is an invaluable guide for understanding the interaction of consumer behavior and marketing strategies, offering practical solutions and comprehensive insights.

Marketing To The Aging Population

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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06

Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Finance Economics And Industry For Sustainable Development

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Author : Anna Rumyantseva
language : en
Publisher: Springer Nature
Release Date : 2024-06-18

Finance Economics And Industry For Sustainable Development written by Anna Rumyantseva and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-18 with Business & Economics categories.

This volume discusses strategic approaches and relevant decisions of business, government, and civil society to achieve the Sustainable Development Goals (SDG), which were adopted by all UN member states in 2015. The book presents the proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023. At present, the economies of different countries are in a zone of turbulence and the current agenda pushes the transformation of all customary systems to maintain and keep the achieved positions. This volume brings together material on sustainable development in economics and finance as well as industry. It is intended for scholars and professionals involved in public and corporate finance, financial accounting and auditing, sustainable development risk management, as well as economic growth, macroeconomics, monetary policy in a sustainable development environment, public and corporate governance and economics, corporate communications and public relations.

Handbook Of Sociology Of Aging

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Author : Richard A. Settersten, Jr.
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-11

Handbook Of Sociology Of Aging written by Richard A. Settersten, Jr. and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-11 with Family & Relationships categories.

The Handbook of Sociology of Aging is the most comprehensive, engaging, and up-to-date treatment of developments within the field over the past 30 years. The volume represents an indispensable source of the freshest and highest standard scholarship for scholars, policy makers, and aging professionals alike. The Handbook of Sociology of Aging contains 45 far-reaching chapters, authored by nearly 80 of the most renowned experts, on the most pressing topics related to aging today. With its recurring attention to the social forces that shape human aging, and the social consequences and policy implications of it, the contents will be of interest to everyone who cares about what aging means for individuals, families, and societies. The chapters of the Handbook of Sociology of Aging illustrate the field’s extraordinary breadth and depth, which has never before been represented in a single volume. Its contributions address topics that range from foundational matters, such as classic and contemporary theories and methods, to topics of longstanding and emergent interest, such as social diversity and inequalities, social relationships, social institutions, economies and governments, social vulnerabilities, public health, and care arrangements. The volume closes with a set of personal essays by senior scholars who share their experiences and hopes for the field, and an essay by the editors that provides a roadmap for the decade ahead. The Handbook of Sociology of Aging showcases the very best that sociology has to offer the study of human aging.

Elgar Encyclopedia Of Services

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Author : Faïz Gallouj
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-17

Elgar Encyclopedia Of Services written by Faïz Gallouj and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-17 with Business & Economics categories.

The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.

Information And Communication Technologies For Ageing Well And E Health

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Author : Leszek A. Maciaszek
language : en
Publisher: Springer Nature
Release Date : 2023-07-13

Information And Communication Technologies For Ageing Well And E Health written by Leszek A. Maciaszek and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Medical categories.

This book constitutes the refereed post-conference proceedings of the 7th and the 8th International Conference on Big Data Technologies and Applications, ICT4AWE 2021 and ICT4AWE 2022, held in April 24–26, 2021 and April 23–25, 2022. Due to COVID-19 pandemic both conferences were held virtually. The 21 full papers of ICT4AWE 2021 and ICT4AWE 2022 were selected from 80 submissions and present all big data technologies, such as Aging Well - Social and Human Sciences Perspective; Telemedicine and Independent Living; Digital Health and e-health.