Consumer Behavior Over The Life Course

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Consumer Behavior Over The Life Course

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Author : George P. Moschis
language : en
Publisher: Springer
Release Date : 2019-01-31

Consumer Behavior Over The Life Course written by George P. Moschis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Business & Economics categories.

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Research In Consumer Behavior

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Author : R. W. Belk
language : en
Publisher: Elsevier
Release Date : 1999-12-27

Research In Consumer Behavior written by R. W. Belk and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-27 with Consumer behavior categories.

Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include the processes surrounding the acquisition, use and disposition of consumer goods, services and ideas. Both qualitative and quantitative approaches are represented in empirical papers and conceptual papers include differing philosophical orientations. Occasionally special topical volumes devoted to important emerging ideas of consumer research are published. All papers are peer-reviewed. Contributors, readers, and reviewers come from throughout the English-speaking world and from multiple disciplines. These disciplines include marketing, sociology, anthropology, psychology, communications, and others. Papers are accordingly expected to be free of narrow disciplinary jargon and to draw upon the increasingly broad consumer research literature. While papers are often based on a single culture, a global and cultural orientation is expected. The orientation of the series is to advance understanding of consumption issues from a theoretical and societal perspective rather from a more applied managerial perspective. Studies of both macro and micro consumption issues are encouraged as well as issues of significance in both more and less affluent parts of the world. This volume reflects a number of current trends in consumer research. It is interdisciplinary in focus and in the backgrounds of the contributors. The book is cross-cultural by the same criteria, focusing on basic issues such as the nature of consumer desire, development of consumer culture, consumer behavior over the life course, collecting behavior, and effects of consumption on the environment. Recent trends in consumer research methodology (visual elicitation) and focus (sports, art, popular culture) are all reflected.

Consumer Psychology

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Author : Brian M. Young
language : en
Publisher: Springer
Release Date : 2018-07-04

Consumer Psychology written by Brian M. Young and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-04 with Psychology categories.

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is viewed as a process by groups and individuals with the cycle continuing through to disposal or ownership and possession. The author discusses how people’s natural lifespan influences their relationship to the things they own, how preferences are developed from childhood and how motivations for purchases change throughout their lives from childhood to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes. Moving through Erikson’s life stages chapters continue on to adulthood, the mid-life ‘crisis’ and possessions and ownership in older consumers. This is a deeply interdisciplinary work that will be of interest to scholars across the fields of psychology, business and marketing, as well as to the more general consumer.

Consumer Behavior In Action

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Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28

Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Time Factor Influences Consumer Behavior

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Author : Johnny Ch Lok
language : en
Publisher:
Release Date : 2019-07-30

Time Factor Influences Consumer Behavior written by Johnny Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with categories.

We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.

The New Consumer Psychology

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Author : Sang Min (Leo) Whang
language : en
Publisher: Routledge
Release Date : 2015-10-23

The New Consumer Psychology written by Sang Min (Leo) Whang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.

Consumer Socialization

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Author : George P. Moschis
language : en
Publisher: Lexington, Mass. : Lexington Books
Release Date : 1987

Consumer Socialization written by George P. Moschis and has been published by Lexington, Mass. : Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Consumers categories.

Consumer Behaviour

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Author : Zubin Sethna
language : en
Publisher: SAGE
Release Date : 2016-08-27

Consumer Behaviour written by Zubin Sethna and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-27 with Business & Economics categories.

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Consumer Learning And Expertise

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Author : J. Wesley Hutchinson
language : en
Publisher: Springer
Release Date : 2015-12-31

Consumer Learning And Expertise written by J. Wesley Hutchinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-31 with Business & Economics categories.

This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed or rejected. In the normal course of everyday life, consumers become increasingly familiar with the products and service that they use. Possibly, over time people learn from these experiences and gain true expertise in a variety of product domains. Thus, the first hypothesis that increased familiarity leads to increased expertise: learning from experience (H1). Second, it seems reasonable that as expertise increases, people become more efficient consumers: increased consumer welfare (H2). The authors’ analyses reveal that these hypotheses are often, but not always supported, and sometimes opposite results obtain. The remaining parts of the book provide systematic reviews of the theories, methods, and applications that have been prominent in research on consumer learning and expertise.

Marketing To The Aging Population

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Author : George P. Moschis
language : en
Publisher: Springer Nature
Release Date : 2022-10-06

Marketing To The Aging Population written by George P. Moschis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.