Consumer Behavior In Action
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Consumer Behavior In Action
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Author : Geoffrey Paul Lantos
language : en
Publisher: Routledge
Release Date : 2015-01-28
Consumer Behavior In Action written by Geoffrey Paul Lantos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Consumer Behaviour In Action
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Author : Peter Ling
language : en
Publisher: Oxford University Press Australia
Release Date : 2015
Consumer Behaviour In Action written by Peter Ling and has been published by Oxford University Press Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Consumer behavior categories.
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included. The accompanying enriched obook (available free with the paperback) and supplementary digital resources provides superior, ready-to-use support for both students and lecturers.Key FeaturesProvides a thorough analysis of consumer behaviour for the future professional.Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.Features perspectives from a range of industry practitioners at various points in their careers.Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.Includes additional examples and videos in the obook.
Consumer Behavior And Marketing Action
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Author : Henry Assael
language : en
Publisher: South Western Educational Publishing
Release Date : 1995
Consumer Behavior And Marketing Action written by Henry Assael and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Consumer Behavior
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Author : Robert J. Holloway
language : en
Publisher:
Release Date : 1970
Consumer Behavior written by Robert J. Holloway and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Consumer Behavior In Theory And In Action
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Author : Steuart Henderson Britt
language : en
Publisher:
Release Date : 1970
Consumer Behavior In Theory And In Action written by Steuart Henderson Britt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
The Social Psychology Of Consumer Behaviour
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Author : Richard Bagozzi
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2002-08-16
The Social Psychology Of Consumer Behaviour written by Richard Bagozzi and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-16 with Psychology categories.
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Instructor S Manual For Consumer Behavior And Marketing Action
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Author : Henry Assael
language : en
Publisher:
Release Date : 1984
Instructor S Manual For Consumer Behavior And Marketing Action written by Henry Assael and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Consumer behavior categories.
Perspectives On Consumer Choice
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Author : Gordon R. Foxall
language : en
Publisher: Springer
Release Date : 2016-10-11
Perspectives On Consumer Choice written by Gordon R. Foxall and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Business & Economics categories.
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Consumer Behaviour In Sport And Events
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Author : Daniel Funk
language : en
Publisher: Routledge
Release Date : 2008-10-23
Consumer Behaviour In Sport And Events written by Daniel Funk and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with Business & Economics categories.
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Consumer Behavior Theory And Practice
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Author : Charles Glenn Walters
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1974
Consumer Behavior Theory And Practice written by Charles Glenn Walters and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.