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The Psychology Of Consumer Behavior

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The Psychology Of Consumer Behavior

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Author : Brian Mullen
language : en
Publisher: Psychology Press
Release Date : 2013-06-17

The Psychology Of Consumer Behavior written by Brian Mullen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The Social Psychology Of Consumer Behaviour

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Author : Richard Bagozzi
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2002-08-16

The Social Psychology Of Consumer Behaviour written by Richard Bagozzi and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-16 with Psychology categories.

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Social Psychology Of Consumer Behavior

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Author : Michaela Wanke
language : en
Publisher: Psychology Press
Release Date : 2008-12-16

Social Psychology Of Consumer Behavior written by Michaela Wanke and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-16 with Psychology categories.

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Consumer Psychology And Consumer Behavior

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Author : Max Mittelstaedt
language : en
Publisher:
Release Date : 2020-04-20

Consumer Psychology And Consumer Behavior written by Max Mittelstaedt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-20 with categories.

You no longer have to read boring, complicated textbooks or badly written E-Books to learn about business psychology and consumer behavior. In this book, everything you need to know about behavioral psychology, among other similar topics, is summarized in 220 pages without sacrificing important content. The success or failure of the company is largely decided by a customer's purchase decision. Those who know what to look out for in terms of human psychology and behavior is in a clear position to better understand the consumer's decision-making process. The psychology of perception and advertising deals with the human errors of perception and explains how products and advertisements should be designed. Marketing Psychology looks at the errors of thought that the customer makes when making a purchase decision. After all, a purchase decision is less rational than you think. Those who succeed in applying consumer psychology can have a direct influence on the customer's buying decision. Recognize the mistakes you make in your personal decisions. In this book, you will find all the topics you need to know about business psychology: ▶️ Psychology of Advertising ▶️ Basics of Critical Thinking ▶️ Marketing Psychology ▶️ Buyer Psychology ▶️ Psychology of Decision Making ▶️ Behavioral Marketing ▶️ Pricing Psychology The book is already very successful in Germany and was ranked among the Top 100 Marketing books as well as the Top 20 in Market Research books. The book has: ✔️ Simple and comprehensive Business Psychology explanations ✔️ Over 75 illustrations and examples of advertisements ✔️ Case studies, tips and summaries ✔️ More than 90 scientific Sources ✔️ Suitable levels for beginners and advanced users Start now with a perfect introduction to the world of business psychology. Understand your decisions and apply the knowledge to improve your mental processes. Buy the book and benefit from the latest scientific findings in behavioral psychology.

Social Psychology Of Consumer Behavior

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Author : Michaela Wanke
language : en
Publisher: Psychology Press
Release Date : 2008-12-16

The Psychology Of Financial Consumer Behavior

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Author : Dominika Maison
language : en
Publisher: Springer
Release Date : 2019-02-28

The Psychology Of Financial Consumer Behavior written by Dominika Maison and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Online Consumer Psychology

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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2005-03-23

Online Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-23 with Business & Economics categories.

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Psychological Ownership And Consumer Behavior

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Author : Joann Peck
language : en
Publisher: Springer
Release Date : 2018-05-02

Psychological Ownership And Consumer Behavior written by Joann Peck and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-02 with Psychology categories.

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.

Consumerology

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Author : Philip Graves
language : en
Publisher: Hachette UK
Release Date : 2013-01-24

Consumerology written by Philip Graves and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

The Psychology Of Advertising

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Author : Bob M. Fennis
language : en
Publisher: Psychology Press
Release Date : 2015-12-22

The Psychology Of Advertising written by Bob M. Fennis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Psychology categories.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

The Psychology Of Consumer Behavior

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