Economie De La Culture Et De La Communication
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Economie De La Culture Et De La Communication
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Author : Alain Herscovici
language : fr
Publisher: Editions L'Harmattan
Release Date : 1994
Economie De La Culture Et De La Communication written by Alain Herscovici and has been published by Editions L'Harmattan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Arts categories.
Socio Conomie De La Culture
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Author : Xavier Greffe
language : fr
Publisher:
Release Date : 1990
Socio Conomie De La Culture written by Xavier Greffe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Arts categories.
The Culture Industry Information And Capitalism
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Author : C. Bolaño
language : en
Publisher: Springer
Release Date : 2015-04-28
The Culture Industry Information And Capitalism written by C. Bolaño and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-28 with Business & Economics categories.
Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolaño develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.
Marketing Communications In Emerging Economies Volume I
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Author : Thomas Anning-Dorson
language : en
Publisher: Springer Nature
Release Date : 2021-10-28
Marketing Communications In Emerging Economies Volume I written by Thomas Anning-Dorson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-28 with Business & Economics categories.
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Cross Cultural Business Communication
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Author : Sven Rosenhauer
language : en
Publisher: GRIN Verlag
Release Date : 2009
Cross Cultural Business Communication written by Sven Rosenhauer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
La 4è de couv. indique : "The purpose of the present thesis is to examine if and to which extent cultures converge in an international business environment and if intercultural competence has a bearing on it. Therefore, theoretical and practical insights in the subject of culture, its implicit and explicit differences, as well as its measurements will be proved. (...)."
Cross Cultural Business Communication
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Author : Sven Rosenhauer
language : en
Publisher: diplom.de
Release Date : 2008-12-02
Cross Cultural Business Communication written by Sven Rosenhauer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-02 with Business & Economics categories.
Inhaltsangabe:Introduction: The transfer of business activities across nations is growing at a rapid rate. The emergence of market economies in Latin America and Asia, the collapse of communism in the Soviet Union and Eastern Europe, and the emerging democracy in Africa have led, among other things, not only to increased global trade, international, multinational and transnational business, but also to an increased demand for international workforce since firms must employ people who possess international business skills in order to remain competitive in the global marketplace. How often does it happen that we meet someone doing business in the United States after representing his/her company in Asia, Middle East or Europe? How often do we meet someone obtaining an international degree abroad before doing business in China, France or Scandinavia? How often do companies require international experiences, mobility, and flexibility? The soft skills of intercultural competence and open-mindedness to cultural diversity are taught by universities around the world. But what happens with our own cultural identity while doing business worldwide? What happens if we conduct business in Japan but with an Italian colleague who lived in São Paulo for many years? Are we just applying intercultural competence or are we developing a universal business culture - apart from our own national culture? How does an international workforce communicate; is it adapting the communication style of the host-country, of a majority culture; or is it developing a communication style which is unique in international business? Are we speaking the same language at the end? Is the understanding of cultural diversity becoming less substantial and more implicit? If companies and organizations require the indispensable and vague defined soft skills of intercultural competence, could these skills be seen as an approach towards a universal business culture, likewise a universal business communication? Purpose of the Present Thesis: The purpose of the present thesis is to examine if and to which extent cultures converge in an international business environment and if intercultural competence has a bearing on it. Therefore, theoretical and practical insights in the subject of culture, its implicit and explicit differences, as well as its measurements will be provided. Due to the fact that communication - as a major cultural attribute - is the most obvious level on which cultural [...]
Capitalism And Communication
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Author : Nicholas Garnham
language : en
Publisher: Sage Publications (CA)
Release Date : 1990
Capitalism And Communication written by Nicholas Garnham and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
A leading exponent of the political economy approach to mass communication poses an intellectual challenge to the currently dominant postmodernist and information-society theories. His essays investigate the role of the media and cultural institutions in contemporary capitalist societies.
The Role Of Culture In Social Media Marketing A Systematic Literature Review
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Author : Nivedha Mahendran
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-11
The Role Of Culture In Social Media Marketing A Systematic Literature Review written by Nivedha Mahendran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.
Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.
The Culture Industry Information And Capitalism
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Author : C. Bolaño
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-01-14
The Culture Industry Information And Capitalism written by C. Bolaño and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
Drawing on Marxist theory and concepts, as well as on various theoretical contributions developed by prominent political economists, Bolaño develops a unique approach to understanding the culture industry, offering an interesting intervention in debates surrounding media and communication.
Communicating Across Cultures
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Author : Center for Creative Leadership (CCL)
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-28
Communicating Across Cultures written by Center for Creative Leadership (CCL) and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-28 with Business & Economics categories.
If you are a manager anywhere in the world, you are almost certainly dealing with people of nationalities and cultures different from your own. In multinational business environments, communicating effectively with people who have languages, customs, and expectations different from yours is a necessary skill. If you are a manager anywhere in the world, you are almost certainly facing this kind of multicultural situation. This guidebook explains how to become aware of cultural differences, how to recognize when cultural differences pose a leadership challenge, and how to adapt your communication style to enhance your effectiveness as a manager.