Effect Of Store Atmosphere On Consumer Purchase Intention
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Effect Of Store Atmosphere On Consumer Purchase Intention
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Author : Riaz Hussain
language : en
Publisher:
Release Date : 2015
Effect Of Store Atmosphere On Consumer Purchase Intention written by Riaz Hussain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This paper aimed at identifying the effects of atmosphere on the consumer purchase intention in international retail chain outlets of Karachi, Pakistan. This was the first study, which investigated the collective impact of atmospheric variables at one point in time on purchase intention. This research was causal in nature. A sample of 300 consumers was taken who usually visited these outlets. Data was collected through a well-structured questionnaire and analyzed through regression analysis. Research findings indicate that atmospheric variables such as cleanliness, scent, lighting, and display/layout have a positive influence on consumers' purchase intention; whereas music and color have insignificant impact on consumers' purchase intention. The temperature has almost no impact on the purchase intention of the consumers. This study has important implication for Practitioners and Academicians.
Store Atmospherics And Consumer Purchase Intentions
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Author : Sibghatullah Amena
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2015-01-06
Store Atmospherics And Consumer Purchase Intentions written by Sibghatullah Amena and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with categories.
This manuscript emphasize the information how consumer perception regarding purchase can be made. on the other hand, this manuscript helps while shopping which factors of the store let him to approach to do the shopping or either it makes him to avoid that store.This can explicitly help retailers in designing their strategies how to make their store differentiate from the other retail outlets. It is also helpful in making marketing decisions
The Impact Of Store Atmospherics On The Emotional Responses And Shopping Intentions Of Apparel Consumers In Syria
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Author : Jirina Saadeh
language : en
Publisher:
Release Date : 2012
The Impact Of Store Atmospherics On The Emotional Responses And Shopping Intentions Of Apparel Consumers In Syria written by Jirina Saadeh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumer behaviour categories.
This paper examines the effect of consumers' emotions, induced by store atmospheric variables, on purchase intentions of apparel consumers in Damascus, Syria. The aim of this research is to identify any relationships that exist among environmental atmospherics, emotional states and purchase behavior [sic] in the context of apparel retail. The implication is that retail managers and marketers will be induced to further explore this area and reach detailed results that will help them create environmental settings that will increase certain emotional states experienced by customers and in turn boost their shopping probability. The environmental cues that have been addressed are music, merchandise layout and employees' friendliness. The two main emotional responses investigated and proposed to influence purchase intentions have been represented by pleasure and arousal. The research followed a quantitative methodology approach for both data gathering and analysis. A questionnaire was developed for the purpose of the study and was distributed in two apparel retail stores in Damascus; Mango and Zara. Main results from the research conclude that store atmospheric variables; music, merchandise layout and employees' friendliness, all affect emotional responses of pleasure and arousal. Music has been highly correlated with the level of arousal experienced and employees' friendliness has been highly associated with the induced level of pleasure. Merchandise display has also been found to have a strong relationship with consumers' emotional responses; however, it remains at a lower level than that of music and employees' friendliness. In turn, both emotional states of pleasure and arousal have been found to be positively correlated with purchase intentions. However, no evidence has been found to support differences in emotional states experienced due to categorical variables.
A First Course In Factor Analysis
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Author : Andrew L. Comrey
language : en
Publisher: Psychology Press
Release Date : 2013-11-12
A First Course In Factor Analysis written by Andrew L. Comrey and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Psychology categories.
The goal of this book is to foster a basic understanding of factor analytic techniques so that readers can use them in their own research and critically evaluate their use by other researchers. Both the underlying theory and correct application are emphasized. The theory is presented through the mathematical basis of the most common factor analytic models and several methods used in factor analysis. On the application side, considerable attention is given to the extraction problem, the rotation problem, and the interpretation of factor analytic results. Hence, readers are given a background of understanding in the the theory underlying factor analysis and then taken through the steps in executing a proper analysis -- from the initial problem of design through choice of correlation coefficient, factor extraction, factor rotation, factor interpretation, and writing up results. This revised edition includes introductions to newer methods -- such as confirmatory factor analysis and structural equation modeling -- that have revolutionized factor analysis in recent years. To help remove some of the mystery underlying these newer, more complex methods, the introductory examples utilize EQS and LISREL. Updated material relating to the validation of the Comrey Personality Scales also has been added. Finally, program disks for running factor analyses on either an IBM-compatible PC or a mainframe with FORTRAN capabilities are available. The intended audience for this volume includes talented but mathematically unsophisticated advanced undergraduates, graduate students, and research workers seeking to acquire a basic understanding of the principles supporting factor analysis. Disks are available in 5.25" and 3.5" formats for both mainframe programs written in Fortran and IBM PCs and compatibles running a math co-processor.
Eco Friendly And Fair
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Author : Mark Heuer
language : en
Publisher: Routledge
Release Date : 2018-05-11
Eco Friendly And Fair written by Mark Heuer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Business & Economics categories.
The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Consumers Purchase Intentions And Their Behavior
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Author : Vicki Morwitz
language : en
Publisher:
Release Date : 2014-12
Consumers Purchase Intentions And Their Behavior written by Vicki Morwitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12 with Business & Economics categories.
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
The Impact Of Online Store Atmospherics On Consumer Behavioral Intentions Cognition Emotion And Shopping Value As Mediators
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Author : 陳素雯
language : en
Publisher:
Release Date : 2009
The Impact Of Online Store Atmospherics On Consumer Behavioral Intentions Cognition Emotion And Shopping Value As Mediators written by 陳素雯 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Store Within A Store Consumer Perceptions
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Author : Abhijit Banerjee
language : en
Publisher:
Release Date : 2016
Store Within A Store Consumer Perceptions written by Abhijit Banerjee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Numerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer service, in-store music, merchandise quality, location of the store and so on. However, the presence of another smaller store inside the premises of a larger retailer has rarely been looked into. It is proposed in this study that the presence of another retailer inside the premises of a larger retailer should have significant effects on the overall store image, service quality perception and attitudes toward the association of the larger retailer. Furthermore, the store image, service quality perceptions and attitude toward the association of the smaller partner in conjunction with the larger retailer is also expected to be affected.
Consumer Behaviour
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Author : Robert East
language : en
Publisher: SAGE
Release Date : 2008-05-19
Consumer Behaviour written by Robert East and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Business & Economics categories.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.