Effective Advertising Self Regulation
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Effective Advertising Self Regulation
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Author : Albert B. Stridsberg
language : en
Publisher:
Release Date : 1974
Effective Advertising Self Regulation written by Albert B. Stridsberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
Progress In Effective Advertising Self Regulation
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Author :
language : en
Publisher:
Release Date : 1976
Progress In Effective Advertising Self Regulation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
Progress In Effective Advertising Self Regulation
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Author :
language : en
Publisher:
Release Date : 1976
Progress In Effective Advertising Self Regulation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.
Advertising Self Regulation
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Author : James P. Neelankavil
language : en
Publisher: Hastings House Book Publishers
Release Date : 1980
Advertising Self Regulation written by James P. Neelankavil and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Advertising Self Regulation
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Author : Debra Harker
language : en
Publisher:
Release Date : 1996
Advertising Self Regulation written by Debra Harker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
40 Years Of Effective Self Regulation
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Author : Advertising Standards Authority
language : en
Publisher:
Release Date : 2002
40 Years Of Effective Self Regulation written by Advertising Standards Authority and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Global Perspectives On Advertising Self Regulation
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Author : Jean J. Boddewyn
language : en
Publisher: Praeger
Release Date : 1992-08-30
Global Perspectives On Advertising Self Regulation written by Jean J. Boddewyn and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-30 with Business & Economics categories.
The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknessess, a reporting of several surveys conducted by the author, and thirty-eight country profiles prepared with the assistance of practitioners around the world. The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in thirty-eight countries--including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world.
The Self Regulatory System Of Advertising Control
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Author : Great Britain. Department of Trade
language : en
Publisher:
Release Date : 1980
The Self Regulatory System Of Advertising Control written by Great Britain. Department of Trade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Advertising categories.
Advertising Self Regulation And Outside Participation
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Author : Jean J. Boddewyn
language : en
Publisher: Praeger
Release Date : 1988-05-17
Advertising Self Regulation And Outside Participation written by Jean J. Boddewyn and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-05-17 with Business & Economics categories.
Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.
The Global Advertising Regulation Handbook
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Author : Mary Alice Shaver
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Global Advertising Regulation Handbook written by Mary Alice Shaver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.