Ein Konzept Zur Simulation Wissensintensiver Aktivit Ten In Gesch Ftsprozessen
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Uses Of Blogs
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Author : Joanne Jacobs
language : en
Publisher: Peter Lang
Release Date : 2006
Uses Of Blogs written by Joanne Jacobs and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Blogs categories.
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The Cult Of The Amateur
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Author : Andrew Keen
language : en
Publisher: Hachette UK
Release Date : 2011-03-04
The Cult Of The Amateur written by Andrew Keen and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-04 with Social Science categories.
A new, updated edition, with a new foreword of Andrew Keen's witty and provocative polemic against the rise of user-generated content and the anything goes standards of much online publishing, which set the blogosphere and media alight on publication. Dubbed the 'anti-christ' of Silicon Valley and a dot-com apostate Andrew Keen is the leading contemporary critic of the Internet. and The Cult of the Amateur is a scathing attack on the mad utopians of Web 2.0 and the wisdom of the crowd. Keen argues that much of the content filling up YouTube, MySpace, and blogs is just an endless digital forest of mediocrity which, unconstrained by professional standards or editorial filters, can alter public debate and manipulate public opinion.
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Author : Dhiraj Murthy
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-04
Twitter written by Dhiraj Murthy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-04 with Computers categories.
Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.
Blogging And Other Social Media
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Author : Alex Newson
language : en
Publisher: Routledge
Release Date : 2017-03-02
Blogging And Other Social Media written by Alex Newson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
The Social Media Industries
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Author : Alan B. Albarran
language : en
Publisher: Routledge
Release Date : 2013-03-05
The Social Media Industries written by Alan B. Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Language Arts & Disciplines categories.
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.