Einfluss Von Determinanten Der Prinzipal Agent Theorie Auf Die Opportunistischen Verhaltensweisen Innerhalb Eines Franchisesystems
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Einfluss Von Determinanten Der Prinzipal Agent Theorie Auf Die Opportunistischen Verhaltensweisen Innerhalb Eines Franchisesystems
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Author : Renato Butorac
language : de
Publisher: GRIN Verlag
Release Date : 2018-04-20
Einfluss Von Determinanten Der Prinzipal Agent Theorie Auf Die Opportunistischen Verhaltensweisen Innerhalb Eines Franchisesystems written by Renato Butorac and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-20 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Munich Business School, Sprache: Deutsch, Abstract: „Franchising is a key tool in the entrepreneur’s toolbox.” Diese Behauptung von Combs und Ketchen unterstreicht die steigende Bedeutung der Vertriebsform Franchising in der heutigen Wirtschaft. Dieses Wachstum wird vor allem in Deutschland, rückblickend seit 2005 deutlich. Demzufolge hat sich der Franchise Umsatz im Jahre 2015 mit 99.2 Milliarden Euro seit 2005 (32 Milliarden Euro) verdreifacht. Dieses Wachstum basiert auf optimaler und effizienter Zusammenarbeit zwischen Franchisegeber und Franchisenehmer, da die Organisationsform des Franchisings im Vergleich zu anderen vertikalen Formen die Definition der Arbeitsteilung und Kombination aller Vorteile von Markt und Hierarchie in besonderer Art darstellt. Jedoch ist die kontraktgebundene Franchisegeber-Franchisenehmer-Beziehung, wie so viele wirtschaftliche Kooperationen, von ungleichen Informationsständen betroffen, welche eine optimale Gelegenheit bietet, den Vertragspartner für Eigeninteressen zu hintergehen. Der Habitus dieses Handelns wird in dieser Arbeit als opportunistisches Verhalten betrachtet, erläutert und analysiert. Die entstehenden Einzelinteressen und die daraus folgenden Missachtungen von vertragsgebundenen Regeln und dem Franchisepartner, werden aus der Sicht des Franchisegebers und Franchisenehmers beleuchtet. Um diese Verhaltensweise und die verbundenen institutionellen Informationsasymmetrien zu erklären, wird die Prinzipal-Agent-Beziehung als Ursprung dieser Phänomene betrachtet. Die Prinzipal-Agent-Theorie gilt als klassische Theorie opportunistischen Verhaltens zwischen zwei Akteuren, die ihrer Einzelinteressen unterliegen. Zudem gilt sie als entsprechendes Modell, welches sich in der Struktur des Franchisings deckt und soll in der vorliegenden Arbeit exemplifizieren, welchen Einfluss sie zu den opportunistischen Verhaltensweisen in einem Fanchisesystem beiträgt.
Marketing Moves
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Author : Philip Kotler
language : en
Publisher: Harvard Business Press
Release Date : 2002
Marketing Moves written by Philip Kotler and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
Marketing Methods
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Author : Ralph Starr Butler
language : en
Publisher: Sagwan Press
Release Date : 2018-02
Marketing Methods written by Ralph Starr Butler and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02 with Business & Economics categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
From Strategic Planning To Strategic Management
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Author : H. Igor Ansoff
language : en
Publisher: Wiley-Interscience
Release Date : 1976
From Strategic Planning To Strategic Management written by H. Igor Ansoff and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Monograph of articles on strategic management techniques - covers the study of organizational goals, the personal development of the strategic manager and his recruitment, management development and placement, etc., and includes case studies of strategic management in Hungary, Japan, etc. Diagrams and references.
The New Corporate Strategy
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Author : H. Igor Ansoff
language : en
Publisher: New York : J. Wiley
Release Date : 1988-03-07
The New Corporate Strategy written by H. Igor Ansoff and has been published by New York : J. Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-03-07 with Business & Economics categories.
Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today' s changing economy... The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today' s business environment. Here' s how to set your company' s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy... " Vintage Ansoff, with the kind of updating and currency one would expect from him." -- E. Kirby Warren Professor of Management and Vice Dean, Columbia University " Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." -- Henry Mintzberg Bronfman Professor, McGill University " Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work.&quo -- Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy
Gaining And Sustaining Competitive Advantage
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Author : Jay B. Barney
language : en
Publisher: Pearson Educacion
Release Date : 2007
Gaining And Sustaining Competitive Advantage written by Jay B. Barney and has been published by Pearson Educacion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
For graduate level courses in Strategic Management Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.
Mintzberg On Management
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Author : Henry Mintzberg
language : en
Publisher: Simon and Schuster
Release Date : 1989
Mintzberg On Management written by Henry Mintzberg and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Management categories.
Reflecting the seminal thinking that has made him the mentor to a younger generation of leading management thinkers, Mintzberg explores the nature of managerial work and the organizational structure and power which affect it.
Business Model Management
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2020-09-30
Business Model Management written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Strategy Formulation
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Author : Charles W. Hofer
language : en
Publisher:
Release Date : 1978
Strategy Formulation written by Charles W. Hofer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Business Policy And Planning
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Author : Raj K. Wadhwa
language : en
Publisher: Kanishka Publishers
Release Date : 1998
Business Policy And Planning written by Raj K. Wadhwa and has been published by Kanishka Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business planning categories.