Einfluss Von Dienstleistungskommunikation Auf Das Kundenintegrationsverhalten
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Einfluss Von Dienstleistungskommunikation Auf Das Kundenintegrationsverhalten
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Author : Kristin Lenk
language : de
Publisher:
Release Date : 2018
Einfluss Von Dienstleistungskommunikation Auf Das Kundenintegrationsverhalten written by Kristin Lenk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Mitwirkung des Kunden kann eine Dienstleistung nicht erstellt werden. Für eine möglichst effiziente und effektive Kundenintegration ist es daher notwendig, das Integrationsverhalten des Kunden zu steuern. Eine Möglichkeit stellt dabei die Dienstleistungskommunikation in Form von Realistic Service Previews vor Inanspruchnahme der Dienstleistung (Pre-Encounter-Phase) dar. Service Previews vermitteln in realistischer Art und Weise integrationsbezogene Informationen über den Leistungserstellungsprozess und die Rolle des Kunden. Trotz der Relevanz von Realistic Service Previews für eine optimale Kundenintegration, fehlt es in der Dienstleistungsforschung an Untersuchungen, die sich gezielt mit Service Previews, deren Gestaltung und integrationsbezogenen Wirkungen auseinandersetzen. Die Arbeit überprüft daher mittels empirischer Untersuchungen, inwieweit Service Previews Kunden zur Integration befähigen und motivieren können und wie diese Previews entsprechend gestaltet werden sollten. Auf Grundlage der empirischen Ergebnisse werden Implikationen für die Kommunikation von Dienstleistungen - im Speziellen über Service Previews - abgeleitet.
Interaktive Wertsch Pfung Durch Dienstleistungen
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Author : Manfred Bruhn
language : de
Publisher: Springer-Verlag
Release Date : 2015-05-06
Interaktive Wertsch Pfung Durch Dienstleistungen written by Manfred Bruhn and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-06 with Business & Economics categories.
Profilierte Wissenschaftler und Experten aus der Praxis zeigen, wie unternehmensexterne Akteure - wie Kunden, Lieferanten oder Komplementäranbieter - in die Wertschöpfungskette eines Unternehmens integriert werden können. Dadurch verändern sich die Wertschöpfungsprozesse und führen zu neuen Geschäftsmodellen für Unternehmen. Der Sammelband ist in sechs Schwerpunkte untergliedert: Der Inhalt ▪ Grundlagen und Konzepte der Interaktiven Wertschöpfung ▪ Management der Interaktiven Wertschöpfung ▪ Determinanten und Wirkungen der Interaktiven Wertschöpfung ▪ Interaktive Wertschöpfung und soziale Netzwerke ▪ Branchenspezifische Besonderheiten der Interaktiven Wertschöpfung ▪ Literatur-Service
Interaktionsqualit T Und Kundenintegrationsverhalten
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Author : Anja Geigenmüller
language : de
Publisher: Springer-Verlag
Release Date : 2011-11-11
Interaktionsqualit T Und Kundenintegrationsverhalten written by Anja Geigenmüller and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-11 with Business & Economics categories.
Die Fragestellung der Integration des Kunden in die betriebliche Leistungserstellung nimmt in der betriebswirtschaftlichen Forschung breiten Raum ein. Auf Basis einer umfangreichen theoretischen und empirischen Analyse untersucht Anja Geigenmüller, wie sich Kundenintegrationsverhalten manifestiert, welche Faktoren das obligatorische Integrationsverhalten von Kunden positiv beeinflussen und welche Konsequenzen sich daraus auf die Wahrnehmung eines Leistungsanbieters ergeben. Die Autorin entwickelt Implikationen für die Forschung sowie für das Management der Kundenintegration.
Open And Closed Innovation
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Author : Philipp Herzog
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-22
Open And Closed Innovation written by Philipp Herzog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-22 with Business & Economics categories.
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Dienstleistungsmarketing
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Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-18
Dienstleistungsmarketing written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Business & Economics categories.
Heribert Meffert und Manfred Bruhn beschreiben die Herausforderungen und Probleme, die sich bei der Vermarktung von Dienstleistungen stellen. Zahlreiche Fallbeispiele geben die Möglichkeit, sich aktiv mit den Problemen des Dienstleistungsmarketing auseinanderzusetzen. Die Überarbeitungen und Erweiterungen in der 2. Auflage beziehen sich hauptsächlich auf eine stärker beispielhafte Darstellung der Informationsgrundlagen, neue Verfahren der Qualitätsmessung und neue Qualitätsmodelle im Qualitätsmanagement sowie die Kommunikations- und Personalpolitik.
Dienstleistungsmarketing
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Author : Andreas Klein
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-01-29
Dienstleistungsmarketing written by Andreas Klein and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-29 with Business & Economics categories.
In diesem Lehrbuch wird zunächst in kompakter Form die Besonderheiten von Dienstleistungen vorgestellt und im Anschluss daran die zentralen Einflussfaktoren auf die Produktion und Konsumption von Dienstleistungen diskutiert. Im Zentrum des Buches steht die Vorstellung der Marketingkonzeption eines Dienstleistungsunternehmens.
User Innovation
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Author : Viktor Braun
language : en
Publisher: Routledge
Release Date : 2009-06-06
User Innovation written by Viktor Braun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-06 with Business & Economics categories.
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.
Strategic Human Resource Development
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Author : Matthias T. Meifert
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-20
Strategic Human Resource Development written by Matthias T. Meifert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is even the most convincing strategic concept if the company’s people are unwilling or unable to put it into practice? The key is to develop people, and to develop them not only for the work of today, but also for the challenges that the future holds. Strategic HR development has become a decisive force for the success of any business. This book, edited by Matthias T. Meifert, shows us which basic considerations we need to remember and what strategic HR development means in practice. Its interesting and vivid approach takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
Consumers And Services
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Author : Mark Gabbott
language : en
Publisher: John Wiley & Sons
Release Date : 1998-06-08
Consumers And Services written by Mark Gabbott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-08 with Business & Economics categories.
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book features a synthesis of current literature in the areas of consumer behaviour and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health and retail internationally authored cases from US, Scandinavia, and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." —Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." —B. R. Lewis