Einsatz Von Empfehlungssystemen Zur Kundenansprache In Banken
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Einsatz Von Empfehlungssystemen Zur Kundenansprache In Banken
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Author : Fabian Leonhardt
language : de
Publisher: Frankfurt School Verlag
Release Date : 2017-06-21
Einsatz Von Empfehlungssystemen Zur Kundenansprache In Banken written by Fabian Leonhardt and has been published by Frankfurt School Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-21 with Business & Economics categories.
Der Einsatz von Empfehlungssystemen zur Kundenansprache bietet Sparkassen, Genossenschaftsbanken und Großbanken die Chance, ihre Wettbewerbsvorteile gegenüber digitalen Wettbewerbern mit den erfolgreichen Personalisierungssystemen der Internetökonomie zu einem Erfolgspotenzial der Zukunft zu kombinieren. Bislang ist in Wissenschaft und Praxis eine Betrachtung des Einsatzes von Empfehlungssystemen zur Kundenansprache in Banken ausgeblieben. Dieses Buch zeigt daher auf, wie durch eine automatisierte und digitale Personalisierung die Effektivität proaktiver Kundenansprachen und damit letztlich die Cross-Selling-Quote im Kundenbestand gesteigert werden kann. Der Untersuchungsansatz ist dabei interdisziplinär angelegt, um von der datenschutzrechtlich zulässigen Datensammlung bis zur Datenanalyse und Kommunikation der Empfehlungen den Einsatz eines Empfehlungssystems zur proaktiven Kundenansprache umfänglich darzustellen und hinsichtlich Effektivität und Effizienz zu prüfen.
Provokation
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Author : Gero Hoch
language : de
Publisher: V&R Unipress
Release Date : 2018-11-12
Provokation written by Gero Hoch and has been published by V&R Unipress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-12 with Science categories.
»Ist inzwischen alles zu brav?« Eine provokante Frage! Sie übertreibt, zieht Bestehendes in Zweifel und stellt es auf den Prüfstand, beinhaltet Misstrauen und Skepsis und kombiniert Argwohn subversiv mit der impliziten Anregung zu einer nicht weiter spezifizierten Verhaltensänderung. Die Ziele, Sinn und Bedeutung der Provokation, ihre Herkunft, zudem die Formen und Mechanismen der Provokation sowie die Reaktionen auf Provokation – dies lässt sich aus vielen universitären Disziplinen heraus untersuchen. Vielfältige Kontexte wie beispielsweise Gesellschaft, Wirtschaft, Politik, aber auch Kunst und Musik und die Naturwissenschaften, eröffnen spannende Perspektiven auf das Thema Provokation. "Is everything too well-behaved nowadays?" A provocative question! It exaggerates; puts existing things in doubts; puts everything to the test; it includes distrust and scepticism and subversively combines suspicion with the implicit drive to an undefined change of behaviour. The aims, sense and meaning of provocation, its origin, additionally the forms and mechanisms of provocation as well as the reactions to provocation – this can be analysed with the help of many academic disciplines. Various fields such as society, economics, politics as well as art, music and sciences depict interesting perspectives on the subject of provocation.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Web Metrics
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2003-05-12
Web Metrics written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-12 with Computers categories.
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
The Oxford Handbook Of International Antitrust Economics
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Author : Roger D. Blair
language : en
Publisher: Oxford Handbooks
Release Date : 2015
The Oxford Handbook Of International Antitrust Economics written by Roger D. Blair and has been published by Oxford Handbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.
Business Model Management
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2020-09-30
Business Model Management written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Regulating Artificial Intelligence
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Author : Thomas Wischmeyer
language : en
Publisher: Springer Nature
Release Date : 2019-11-29
Regulating Artificial Intelligence written by Thomas Wischmeyer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Law categories.
This book assesses the normative and practical challenges for artificial intelligence (AI) regulation, offers comprehensive information on the laws that currently shape or restrict the design or use of AI, and develops policy recommendations for those areas in which regulation is most urgently needed. By gathering contributions from scholars who are experts in their respective fields of legal research, it demonstrates that AI regulation is not a specialized sub-discipline, but affects the entire legal system and thus concerns all lawyers. Machine learning-based technology, which lies at the heart of what is commonly referred to as AI, is increasingly being employed to make policy and business decisions with broad social impacts, and therefore runs the risk of causing wide-scale damage. At the same time, AI technology is becoming more and more complex and difficult to understand, making it harder to determine whether or not it is being used in accordance with the law. In light of this situation, even tech enthusiasts are calling for stricter regulation of AI. Legislators, too, are stepping in and have begun to pass AI laws, including the prohibition of automated decision-making systems in Article 22 of the General Data Protection Regulation, the New York City AI transparency bill, and the 2017 amendments to the German Cartel Act and German Administrative Procedure Act. While the belief that something needs to be done is widely shared, there is far less clarity about what exactly can or should be done, or what effective regulation might look like. The book is divided into two major parts, the first of which focuses on features common to most AI systems, and explores how they relate to the legal framework for data-driven technologies, which already exists in the form of (national and supra-national) constitutional law, EU data protection and competition law, and anti-discrimination law. In the second part, the book examines in detail a number of relevant sectors in which AI is increasingly shaping decision-making processes, ranging from the notorious social media and the legal, financial and healthcare industries, to fields like law enforcement and tax law, in which we can observe how regulation by AI is becoming a reality.
Leading Open Innovation
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Author : Anne Sigismund Huff
language : en
Publisher: MIT Press
Release Date : 2013-01-25
Leading Open Innovation written by Anne Sigismund Huff and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-25 with Business & Economics categories.
Learning from broad experience with open innovation: how it works, who contributes to it, and arenas for innovation from manufacturing to education. In today's competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs. This volume describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education. Contributors Nizar Abdelkafi, John Bessant, Yves Doz, Johann Füller, Lynda Gratton, Rudolf Gröger, Julia Hautz, Anne Sigismund Huff, Katja Hutter, Christoph Ihl, Thomas Lackner, Karim R. Lakhani, Kathrin M. Möslein, Anne-Katrin Neyer, Frank Piller, Ralf Reichwald, Mitchell M. Tseng, Catharina van Delden, Eric von Hippel, Bettina von Stamm, Andrei Villarroel, Nancy Wünderlich