Ekonomika I Organizacja Przedsi Biorstw Handlowych
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Informator Nauki Polskiej
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Author :
language : pl
Publisher:
Release Date : 1985
Informator Nauki Polskiej written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Learned institutions and societies categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher: Allyn & Bacon
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing. categories.
This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Multiple Attribute Decision Making
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Author : Ching-Lai Hwang
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multiple Attribute Decision Making written by Ching-Lai Hwang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.
Economics Of Innovation The Case Of Food Industry
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Author : Giovanni Galizzi
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Economics Of Innovation The Case Of Food Industry written by Giovanni Galizzi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
Giovanni Galizzi and Luciano Venturini The food industry has been characterized by several and profound changes in its structure and competitive environment in the last decades. Although it is not a research-oriented industry, there is no arguing that technological change and particularly product innovations are crucial determinants of ftrms' performance and In recent years food manufacturers have accelerated the consumers' welfare. development of new products, by using new ingredients, processing and packaging techniques. Thus, food markets are increasingly characterized by competitive environments where relevant flows of innovative products, quality improvements and new technologies provide new consumption trends, food habits, market opportunities and ftrms' strategies. However, the issue of product innovation in the food industries has been rather neglected by economists. Few works have explicitly addressed this issue. After the pioneering book of Buzzell and Nourse (1967), one can count few contributes. Connor (1981) examined the empirical determinants of new food products introductions. Padberg and Westgren (1979) provided crucial insights about the nature of food innovation through their notions of consumer inertia, technological redundancy and incremental product innovation. Some case-studies provide useful empirical materials, but they are generally sparse.
The Management Of Innovation In High Technology Small Firms
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Author : Raymond P. Oakey
language : en
Publisher: Praeger
Release Date : 1988-07-28
The Management Of Innovation In High Technology Small Firms written by Raymond P. Oakey and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-07-28 with Business & Economics categories.
The encouragement of the birth and growth of high technology small firms is a major goal of both national and regional government planning agencies. However, while there is broad agreement on the increasing value of this type of small firm to future industrial expansion beyond the year 2000, there is little hard evidence on which to base measures to encourage the rate of new firm formation and subsequent growth. This book aids policy prescription by providing a detailed study of regional variations in the management of innovation in high technology small firms. The empirical research considers all the major management factors that are inputs to the innovation process through a time-series study of innovation in British and American high technology small firms. In conclusion, results of this study form the basis of a radical new policy approach to the promotion of growth in high technology small firms.
Total Global Strategy
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Author : George S. Yip
language : en
Publisher:
Release Date : 1995
Total Global Strategy written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
Transport Systems Policy And Planning
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Author : Rodney Tolley
language : en
Publisher: Routledge
Release Date : 2014-07-15
Transport Systems Policy And Planning written by Rodney Tolley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Political Science categories.
Provides a unique review of the major spatial aspects of transport systems, a detailed analysis of transport problems in urban and rural areas, an evaluation of social and environmental impacts, and a planning and policy overview. Divided into four parts, each considering a different aspect of transport geography. The first part outlines the basic geography of transport and examines transport and spatial structures, focusing upon the varying contributions made by transport to industrial, agricultural and urban development. Part two moves to consider specific transport systems at both national and international scales, drawing on studies from industrialised and developing nations and discussing the effects upon transport of the political changes in the former USSR and Eastern Europe. The third part examines some of the many problems of transport and urban and rural areas using specific examples to illustrate the contrasting difficulties and evaluate current urban transportation planning methods.
Crafting Strategy
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Author : Henry Mintzberg
language : en
Publisher:
Release Date : 1987-01-01
Crafting Strategy written by Henry Mintzberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Executives categories.
International Retailing
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Author : Brenda Sternquist
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-01-25
International Retailing written by Brenda Sternquist and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-25 with Business & Economics categories.
"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions
J G Farrell
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Author : Ronald Binns
language : en
Publisher: Taylor & Francis
Release Date : 2024-10-01
J G Farrell written by Ronald Binns and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Literary Criticism categories.
When it was originally published in 1986, this book was the first full-length study of Farrell’s fiction. Ronald Binns provides a comprehensive account of the development of this idiosyncratic Anglo-Irish novelist’s career. Farrell’s Empire trilogy was one of the most ambitious literary projects of the 20th Century and Binns examines in detail its component parts – Troubles, The Siege of Krishnapur and The Singapore Grip – showing their structural links and discussing Farrell’s use both of historical materials and of parody, pastiche and symbol in his ironic vision of the end of the empire.