Marketing Classics
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Marketing Classics
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Author : Ben M. Enis
language : en
Publisher: Allyn & Bacon
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing. categories.
This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1955
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Marketing categories.
Marketing Classics
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Author :
language : en
Publisher:
Release Date : 1990
Marketing Classics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Marketing categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1995
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1970
Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Contemporary Views On Marketing Practice
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Author : Gary Frazier
language : en
Publisher: Marketing Classics Press
Release Date : 2011-02-09
Contemporary Views On Marketing Practice written by Gary Frazier and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with Business & Economics categories.
Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Instructor S Manual To Accompany Marketing Classics
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Author : Ben M. Enis
language : en
Publisher:
Release Date : 1981-01-01
Instructor S Manual To Accompany Marketing Classics written by Ben M. Enis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Marketing categories.
Theoretical Developments In Marketing
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Author : Charles W. Lamb, Jr.
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Theoretical Developments In Marketing written by Charles W. Lamb, Jr. and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Marketing Classics
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Author : Antonina Usmara
language : id
Publisher:
Release Date : 2018-11-30
Marketing Classics written by Antonina Usmara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with categories.
“Marketing Classics” merangkum esai tentang pemasaran dari para penulis yang ahli di bidangnya. Pembahasan dalam buku ini mencakup filosofi pemasaran hingga strategi. Buku setebal 384 halaman ini dapat dijadikan bahan bacaan bagi mahasiswa atau siapapun yang ingin lebih memahami bidang ilmu pemasaran. Sinopsis Buku Marketing Myopia Theodore Levitt / Kerangka Analitis Untuk Pemasaran Wroe Alderson / Pemasaran Sebagai Suatu Pertukaran Richard P. Bagozzi / Memperluas Konsep Pemasaran Philip Kotler dan Sidney J Levy / Pemasaran Perencanaan Strategis dan Teori tentang Firma Paul F. Anderson / Teori Perilaku Pembeli John A. Howard dan Jagdish N. Sheth / Model Umum untuk memahami Perilaku Membeli pada Organisasi Frederick E. Webster dan Yoram Wind / Segmentasi Keuntungan: Alat Penelitian yang Berorientasi Keputusan Russel I. Haley / Persepsi Harga dan Perilaku Berbelanja Konsumen: Sebuah studi Kasus Donald R. Lichtenstein, Nancy M. Ridgway dan Richard G. Netemeyer / Variabel Situasional dan Perilaku Konsumen Russel W. Belk / Imajinasi Perusahaan dan Kecepatan Pemasaran Gary Hamel dan C.K. Prahalad / Positioning Mengatasi Kekacauan pada Pangsa Pasar Jack Trout dan Al Ries / Mengelola Pemasaran melalui Customer Equity Test Robert C. Blattberg dan John Deighton / Perbedaan Pemasaran Jasa Leonard L. Berry / Konsep Bauran Pemasaran Nell H. Borden / Globalisasi Pasar Theodore Levitt / Pemasaran adalah Segala-galanya Regis McKenna Daftar Isi Bagian 1: Filosofi Pemasaran Bagian 2: Perilaku Pembelian Bagian 3: Strategi Pemasaran Bagian 4: Program Pemasaran Bagian 5: Implementasi Pemasaran
Review Of Marketing 1981
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Author : Ben M. Enis
language : en
Publisher: Marketing Classics Press
Release Date : 2012-03-15
Review Of Marketing 1981 written by Ben M. Enis and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.