El Plan De Marketing En La Pr Ctica 22 Ed
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El Plan De Marketing En La Pr Ctica
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Author : José María Sainz de Vicuña Ancín
language : es
Publisher: ESIC Editorial
Release Date : 2015-11-06
El Plan De Marketing En La Pr Ctica written by José María Sainz de Vicuña Ancín and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
«Ameno, útil, riguroso, práctico, atractivo, eficaz, interesante, profundo, soberbio, equilibrado, enriquecedor, estructurado, clarificador, detallado, integrador, sistemático, preciso, actual...», son algunos de los adjetivos que los profesionales cuyos testimonios encontrará al comienzo del libro han utilizado para calificar El plan de marketing en la práctica. El libro está escrito con la voluntad de ofrecer a la alta dirección de cualquier empresa que sienta la necesidad de sobrevivir en la batalla de la competitividad del mercado, un instrumento de trabajo práctico, útil y eficaz que le conduzca, paso a paso, a través de las diferentes etapas en la elaboración de un plan de marketing. Esta vigésima edición presenta cuatro planes de marketing de empresas pertenecientes a diversos sectores de actividad: industriales, de servicios, productores de bienes de consumo, etc. La proximidad de los casos examinados garantiza una lectura amena, didáctica y práctica. Sus principales modificaciones consisten en que se hace un énfasis especial en la digitalización porque está modificando las cadenas de valor de sus respectivos sectores, están incurriendo en ellos nuevos actores ajenos al mismo y les está obligando a replantear su modelo de negocio. Por ello, el autor recomienda que el plan de marketing sea integral, es decir off y on line. Estamos convencidos de que el libro le será de utilidad para el desempeño de su función en la empresa, como ya le ha sido a miles de empresarios, directivos, profesores de universidad y estudiantes de marketing de España y Latinoamérica (Argentina, Brasil, Chile, México, Colombia, Perú, Bolivia, Ecuador, Costa Rica, etc.). Índice: Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe.- Bibliografía.
El Plan De Marketing En La Pr Ctica 18 Ed
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Author : José María Sainz de Vicuña Ancín
language : en
Publisher: ESIC Editorial
Release Date : 2013-09-23
El Plan De Marketing En La Pr Ctica 18 Ed written by José María Sainz de Vicuña Ancín and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Strategic planning categories.
Índice Parte I: Presentación general.- Marketing y planificación.- El Plan de Marketing dentro del Proceso de Planificación Global.- El Plan de Marketing.- Parte II: Fases de elaboración del Plan de Marketing “paso a paso”.- Análisis de la Situación.- Diagnóstico de la Situación.- Fijación de los Objetivos de Marketing.- Elección de las Estrategias de Marketing.- Definición de los Planes de Acción.- Parte III: Aplicación del Plan de Marketing a otros sectores de actividad.- Aplicación de la metodología de un Plan de Marketing a una empresa industrial.- Aplicación de la metodología de un Plan de Marketing a una empresa de Servicios.- Requisitos para que un Plan de Marketing triunfe.
Marketing Social
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Author : Luis Alfonso Pérez Romero
language : es
Publisher: Pearson Educación
Release Date : 2004
Marketing Social written by Luis Alfonso Pérez Romero and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Developmental psychology categories.
Pulping The South
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Author : Ricardo Carriere
language : en
Publisher: Zed Books
Release Date : 1996-08-15
Pulping The South written by Ricardo Carriere and has been published by Zed Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-15 with Business & Economics categories.
The expansion of the pulp and paper industry is one of the most important causes of land and water conflicts in the South. This book examines the threat to livelihood, soil and biodiversity generated by large-scale pulpwood plantations in the South.
Libros Espa Oles En Venta
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Author :
language : es
Publisher:
Release Date : 1988
Libros Espa Oles En Venta written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Spain categories.
Beyond The Hipaa Privacy Rule
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2009-03-24
Beyond The Hipaa Privacy Rule written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-24 with Computers categories.
In the realm of health care, privacy protections are needed to preserve patients' dignity and prevent possible harms. Ten years ago, to address these concerns as well as set guidelines for ethical health research, Congress called for a set of federal standards now known as the HIPAA Privacy Rule. In its 2009 report, Beyond the HIPAA Privacy Rule: Enhancing Privacy, Improving Health Through Research, the Institute of Medicine's Committee on Health Research and the Privacy of Health Information concludes that the HIPAA Privacy Rule does not protect privacy as well as it should, and that it impedes important health research.
Innovative Infrastructure Financing Through Value Capture In Indonesia
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Author : Asian Development Bank
language : en
Publisher:
Release Date : 2021-05-25
Innovative Infrastructure Financing Through Value Capture In Indonesia written by Asian Development Bank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with categories.
This report proposes a new method to increase infrastructure investment based on the concept of value capture in Indonesia. Indonesia needs significant additional infrastructure investment to sustain its economic growth. However, the COVID-19 pandemic has further limited the fiscal space of the government. The report studies how Indonesia's existing policies and regulations can be used to build a value capture framework that ensures the maximization of the social, economic, and environmental value of infrastructure investments. The framework focuses on strategies to deliver infrastructure projects that create greater value and, at the same time, generate funding for up-front investment.
Empreliderazgo
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Author : Dave Ramsey
language : es
Publisher: Simon and Schuster
Release Date : 2012-05-22
Empreliderazgo written by Dave Ramsey and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Business & Economics categories.
Todo lo que siempre quiso saber sobre cómo montar y hacer prosperar un negocio...cuando no tiene a quien consultar Su compañía solo será tan fuerte como sus líderes. Son ellos, esos hombres y esas mujeres, quienes pelean la batalla cotidiana bajo la bandera que constituye su identidad. ¿Son valientes o indecisos? ¿Dirigen a un equipo motivado o se limitan solo a manejar empleados? ¿Se les valora? Su equipo no puede prosperar más allá de su capacidad, lo que me hace pensar en otra pregunta: ¿Estamos creciendo, prosperando? No importa si hoy se encuentra en el escritorio como gerente ejecutivo o en un cubículo como gerente de mandos medios o ante una mesa de juego en la sala de su casa que por el momento constituye su nueva empresa…Este libro le servirá de guía práctica para conducir su empresa, paso a paso, a donde la quiera llevar. Estamos hablando de la vida real. Así es cómo en verdad funcionan los negocios. Se trata de un tesoro de principios que han sido puestos a prueba desde las trincheras a lo largo de más de veinte años y que le servirán para que lidere con confianza y seguridad.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Pearson
Release Date : 2021-04-09
Marketing Management written by Philip Kotler and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-09 with Marketing categories.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
The State Of Sustainable Markets 2017
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Author : International Trade Centre
language : en
Publisher: United Nations
Release Date : 2017-07-27
The State Of Sustainable Markets 2017 written by International Trade Centre and has been published by United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-27 with Political Science categories.
The report shows significant growth in sustainability markets. The data is extensive and reliable. It shows how ITC is supporting “good trade” that contributes to environmental and social sustainability for producers and consumers. Each product (bananas, cotton, etc.) also features serious sustainability challenges: child labour, water scarcity, workers’ rights, use of chemicals, etc.. Thus, this report is potentially of interest to journalists. It provides transparency by summarizing those challenges, and by showing which standards initiatives are gaining traction – thus helping to address major societal problems.