Elaboraci N De Un Modelo De Impacto Del F Tbol Profesional En La Econom A Espa Ola
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Elaboraci N De Un Modelo De Impacto Del F Tbol Profesional En La Econom A Espa Ola
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Author : Jose Luis Espejo Saavedra Ezquerra
language : es
Publisher: ESIC Editorial
Release Date : 2009-02-17
Elaboraci N De Un Modelo De Impacto Del F Tbol Profesional En La Econom A Espa Ola written by Jose Luis Espejo Saavedra Ezquerra and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-17 with Political Science categories.
La Ciencia del Deporte ha estado durante mucho tiempo alejada del pensamiento económico. Los centros de investigación del deporte y la actividad física se han orientado hacia el estudio de la medicina deportiva, la formación de profesores y sistemas de entrenamiento, con el objetivo de obtener mejoras en los resultados de los deportistas, olvidándose de la importancia de los recursos económicos. La falta de interés de los investigadores del área económica ha sido debida a la escasa importancia relativa del deporte en la economía y a la existencia de focos de interés en otras disciplinas como la economía de la salud, la economía de la educación y la economía del medioambiente, entre otras. La importancia del deporte radica en su carácter polivalente que le permite abarcar al mismo tiempo seis funciones diferentes: educativa, salud pública, social, cultural, lúdica, económica y redistributiva. En los últimos años hemos asistido al despegue del deporte no sólo como actividad humana lúdica y saludable (que se encuadraría dentro de la economía del ocio), sino como deporte espectáculo, deporte negocio y como hecho social de gran relevancia. Este cambio supone, además, el descubrimiento del potencial del deporte tanto para los medios de comunicación como para las empresas que buscan en el patrocinio su estrategia de marketing, lo que explica que el relativo desarrollo de la Economía del Deporte se haya producido en los últimos años. La tesis desarrolla un modelo de impacto input-output del fútbol profesional en la economía española.
Influencia De La Promoci N Comercial En Las Ventas De Marcas De Fabricantes Versus Marcas De Distribuci N
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Author : Julio Alard Josemaría
language : es
Publisher: ESIC Editorial
Release Date : 2011-05-04
Influencia De La Promoci N Comercial En Las Ventas De Marcas De Fabricantes Versus Marcas De Distribuci N written by Julio Alard Josemaría and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
El presente trabajo de investigación tiene por objeto el estudio de las promociones de ventas dirigidas al consumidor, y de manera específica, los efectos producidos por esta actividad, en las ventas de Marcas de Fabricante (MF) y Marcas de Distribución (MD). Se trata de un área de estudio que presenta un doble interés, por un lado, la rápida evolución experimentada por las MD en las últimas décadas y, por otro, la importancia creciente de la promoción comercial en el mix de marketing de las empresas. Para cubrir estos objetivos, el presente trabajo se centra en la actividad promocional desarrollada en la categoría de las denominadas bebidas energéticas. El estudio se ha realizado a partir de datos escáner procedentes del panel de detallistas de ACNielsen, que incluyen una serie histórica de 7 años (2001-2007). Este amplio período nos permite analizar con perspectiva de evolución las estrategias promocionales desarrolladas tanto por las MD, como por las MF. La disponibilidad de estos datos hace posible abordar esta investigación con datos reales desde un punto de vista poco habitual por la envergadura de la información contenida de la Base de Datos (más de 4 millones de registros, y 844.441, una vez desagregada la información para la categoría de estudio). ÍNDICE INTRODUCCIÓN APROXIMACIÓN A LOS CONCEPTOS DE MARCA: CAPITAL MARCA Y MARCA DE DISTRIBUCIÓN DEFINICIÓN Y ALCANCE DE LA PROMOCIÓN DE VENTAS EL SECTOR DE LAS BEBIDAS ENERGÉTICAS EN EL MERCADO NACIONAL METODOLOGÍA ANÁLISIS Y RESULTADOS CONCLUSIONES BIBLIOGRAFÍA ANEXOS
Situaci N Econ Mico Financiera Del F Tbol Profesional Espa Ol Cuantificaci N Del Impacto De La Recesi N Financiera Global En Clubes Y Sociedaes An Nimas Y Deportivas
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Author : Carlos Burgo Ferrero
language : es
Publisher:
Release Date : 2020
Situaci N Econ Mico Financiera Del F Tbol Profesional Espa Ol Cuantificaci N Del Impacto De La Recesi N Financiera Global En Clubes Y Sociedaes An Nimas Y Deportivas written by Carlos Burgo Ferrero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
El fútbol profesional español es considerado una de las actividades deportivas más relevantes a nivel global, siendo calificada la Primera División de España una de las mejores ligas de fútbol del mundo. El fútbol ha tenido una gran evolución a lo largo de su historia y, actualmente, es un negocio que mueve grandes cifras de dinero. El presente trabajo busca conocer cuál es la situación económico-financiera del fútbol profesional en España en los últimos 20 años y en qué medida se vio afectada por la gran recesión mundial iniciada en el año 2009. Para ello, este trabajo, además del análisis de las ratios económico-financieras realizados a nivel microeconómico, plantea una aproximación econométrica de las tres principales categorías del fútbol español. Los resultados aquí presentados nos acercan a una mejor comprensión de la realidad en la que se encontraba el fútbol profesional español antes y después de la crisis financiera global.Palabras clave: fútbol profesional español, Primera División española, entidad deportiva, ratios económico-financieras, análisis económico-financiero, situación económico-financiera.
El Impacto Del F Tbol Profesional En Espa A Y El Patrocinio De Los Equipos De La Liga Santander
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Author : Aitor García Cabezas
language : es
Publisher:
Release Date : 2016
El Impacto Del F Tbol Profesional En Espa A Y El Patrocinio De Los Equipos De La Liga Santander written by Aitor García Cabezas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
El siguiente informe pretende mostrar los diferentes aspectos que el fútbol profesional aporta a nuestro país. En un primer lugar se estudiará el impacto que el fútbol profesional tiene en nuestro país (España), dividiéndolo en impacto social, económico, tecnológico y político. Una vez analizado estos aspectos se procederá al estudio de las diferentes fuentes de ingresos de los equipos profesionales de la Liga Santander, para terminar con un estudio más detallado del patrocinio de dichos equipos. Para terminar se realizará un caso práctico cuyo fin es observar que nivel de atractivo y penetración tienen los patrocinadores dentro de los telespectadores. Palabras clave: Futbol, patrocinio, marketing deportivo, eye tracker, marketing.
The Orange Economy
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Author : Inter American Development Bank
language : en
Publisher: Inter-American Development Bank
Release Date : 2013-10-01
The Orange Economy written by Inter American Development Bank and has been published by Inter-American Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Art categories.
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
The Real Madrid Way
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Author : Steven G. Mandis
language : en
Publisher: BenBella Books, Inc.
Release Date : 2016-10-11
The Real Madrid Way written by Steven G. Mandis and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Sports & Recreation categories.
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
An Lisis Competitivo De La Empresa
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Author : Eduardo González Fidalgo
language : es
Publisher: Lulu.com
Release Date : 2013-01-24
An Lisis Competitivo De La Empresa written by Eduardo González Fidalgo and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-24 with Business & Economics categories.
Manual de la asignatura Análisis Competitivo de la Empresa, de los Grados en Administración de Empresas y Economía de la Universidad de Oviedo. El libro revisa los modelos clásicos de competencia y aplica la teoría de juegos para el análisis de la conducta competitiva. Dicho análisis se centra en el estudio de las barreras de entrada y la rivalidad en precios.
The Third Wave
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Author : Alvin Toffler
language : en
Publisher: Bantam
Release Date : 2022-01-04
The Third Wave written by Alvin Toffler and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Social Science categories.
From the author of Future Shock, a striking way out of today’s despair . . . a bracing, optimistic look at our new potentials. The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy. Praise for The Third Wave “Magnificent . . . an astonishing array of information.”—The Washington Post “Imperishably fresh.”—Business Week “Will mesmerize readers, and rightly so.”—Vogue “Alvin Toffler . . . has written another blockbuster . . . a powerful book.”—The Guardian “Fresh ideas, clearly explained. . . . Toffler has proven again that he is a master.”—United Press International “Toffler has imagination and an ability to think of various future possibilities by transcending prevailing values, assumptions and myths.”—Associated Press “Once you have walked into his version of the future, you may decide never again to whitewash some of the built-in frailties of the real present.”—Financial Post “Rich, stimulating and basically optimistic . . . will unquestionably aid many to a greater understanding of [today’s] puzzling social changes.”—The Globe & Mail “A detailed breathtakingly bold projection of the social changes required if we are to survive. . . . Toffler’s vision of a democratic, self-sustaining utopia is a brave alternative to recent grim warnings.”—Cosmopolitan
Beautiful Game Theory
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Author : Ignacio Palacios-Huerta
language : en
Publisher: Princeton University Press
Release Date : 2016-04-19
Beautiful Game Theory written by Ignacio Palacios-Huerta and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-19 with Business & Economics categories.
The first book to use the world's most popular sport to test economic theories and document novel human behavior A wealth of research in recent decades has seen the economic approach to human behavior extended over many areas previously considered to belong to sociology, political science, law, and other fields. Research has also shown that economics can provide insight into many aspects of sports, including soccer. Beautiful Game Theory is the first book that uses soccer to test economic theories and document novel human behavior. In this brilliant and entertaining book, Ignacio Palacios-Huerta illuminates economics through the world's most popular sport. He offers unique and often startling insights into game theory and microeconomics, covering topics such as mixed strategies, discrimination, incentives, and human preferences. He also looks at finance, experimental economics, behavioral economics, and neuroeconomics. Soccer provides rich data sets and environments that shed light on universal economic principles in interesting and useful ways. Essential reading for students, researchers, and sports enthusiasts, Beautiful Game Theory is the first book to show what soccer can do for economics.
Progress Poverty And Exclusion
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Author : Rosemary Thorp
language : en
Publisher: IDB
Release Date : 1998
Progress Poverty And Exclusion written by Rosemary Thorp and has been published by IDB this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
A comprehensive Statistical Appendix provides regional and country-by-country data in such areas as GDP, manufacturing, sector productivity, prices, trade, income distribution and living standards."--BOOK JACKET.