Electronic Media And The Internet
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Electronic Media
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Author : Norman J. Medoff
language : en
Publisher: Taylor & Francis
Release Date : 2013-03-20
Electronic Media written by Norman J. Medoff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Language Arts & Disciplines categories.
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Broadcasting Cable The Internet And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2000
Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
Surveys the field of electronic media and beyond. 'Beyond', more than a word in the title, refers to the technologies, regulations, programming, and competition that affect our world and the broadcasting industry. This work provides a survey of the industry.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: CRC Press
Release Date : 1999-02-17
Selling Electronic Media written by Ed Shane and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-17 with Language Arts & Disciplines categories.
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Media Convergence
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Author : Graham Meikle
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Media Convergence written by Graham Meikle and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Social Science categories.
This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
Electronic Media And The Internet
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Author : D souza Y K
language : en
Publisher:
Release Date : 1999
Electronic Media And The Internet written by D souza Y K and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Electronic news gathering categories.
Announcing For Broadcasting And The Internet
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Author : Carl Hausman
language : en
Publisher: Taylor & Francis
Release Date : 2019-04-08
Announcing For Broadcasting And The Internet written by Carl Hausman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-08 with Language Arts & Disciplines categories.
Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. While many still pursue careers in traditional fields such as television and radio news announcing, broadcast performance has expanded to Internet radio, podcasting, home voice-over production, and performance on YouTube and other Internet video venues. This text is an update of the classic text Announcing. The practical guide to mastering the techniques and mechanics of broadcast announcing remains, updated to give readers the ability to produce their own portfolio of performance products and get started in the career they want. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.
Producing New And Digital Media
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Author : James Cohen
language : en
Publisher: CRC Press
Release Date : 2015-08-20
Producing New And Digital Media written by James Cohen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Language Arts & Disciplines categories.
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
An Introduction To Digital Media
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Author : Tony Feldman
language : en
Publisher: Psychology Press
Release Date : 1997
An Introduction To Digital Media written by Tony Feldman and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with CD-ROMs categories.
This is a clear and comprehensive account of the development and future possibilities of digital media by one of its most authoritative analysts.
The Influence Of Modern Electronic Media On The Usage Of The English Language
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Author : Miriam B.
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-28
The Influence Of Modern Electronic Media On The Usage Of The English Language written by Miriam B. and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with Literary Collections categories.
Seminar paper from the year 2019 in the subject English Language and Literature Studies - Linguistics, grade: 2,3, University of Potsdam, language: English, abstract: Are modern electronic media, such as blogs, changing our language usage, especially of the English language? And if so, how and to what extent do they do this? This paper will answer these questions. Electronic media, including the devices that were brought along, did become a changing power of society. While dealing with this changing power more closely, it becomes conspicuous that the Internet functions as a significant force. More precisely, it appears as an engine that keeps electronic media development going. Furthermore, the Internet stands for another massive influence concerning any human being on earth that is in favor of being connected to others: Language. To make it more specific there is talk of language change. When the Internet’s power is evaluated from a superficial perspective the thoughts that the Internet creates new words, makes prevailing words disappear, uses abbreviations instead and spreads the results on weblogs or other social media sites, comes to mind easily. However, the Internet brought various changes. One of its obvious ones is the way people talk to each other due to modern technology; looking on a phone screen has replaced looking into other people’s eyes. Besides, the society is not forced to leave their safe homes anymore because anything that might be needed is available on the Internet, ready to be clicked on. It seems like this medium has made life easier but what is also mandatory to take into consideration are all the negative side effects that electronic media brought along: The loss of punctuation and spelling skills due to texting and the need of including as much information as possible in as little text as possible or the standardization of using abbreviations.
Introduction To The Internet For Electronic Media
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Author : Daniel J. Kurland
language : en
Publisher:
Release Date : 1996-08-01
Introduction To The Internet For Electronic Media written by Daniel J. Kurland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-08-01 with Business & Economics categories.