Electronic Selling
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Electronic Selling
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Author : Brian Jamison
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997
Electronic Selling written by Brian Jamison and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
At last! This simple revolutionary book is the first plain-English guide to handling sales and credit card transactions on the World Wide Web. It's designed for businesspeople and "cyberpreneurs" who want to make money on the Internet, not do programming for it. Written at a level everyone can understand, E-Cash answers the pressing questions posed by marketers, Webmasters, and entrepreneurs: In doing business on the Internet, how do we process orders? Accept payments? And make sure that our customers' credit card numbers aren't being ripped off? The authors-who are cutting-edge Web site developers and highly creative marketers-clearly explain how to beat the security bugaboo and succeed at electronic selling. Supported by its own state-of-the-art Web site, this book sorts through the new technologies that have finally made internet commerce feasible, then spells out the issues in non-technical terms. Here is much needed information for businesses on Internet and search engine basics -- various methods of e-sales -- how to organize Web sites to maximize sales -- and where to find e-cash service providers. Readers will also be fired up by profiles of internet sales success stories and an indispensable action plan for getting started: "22 Steps to E-Selling Profits". Only E-Cash reveals how to access the cash register that lurks in every computer. Hundreds of thousands of companies are under the gun to generate profits from their Web sites, and this unique book shows them how to do it.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: Focal Press
Release Date : 2017-07-26
Selling Electronic Media written by Ed Shane and has been published by Focal Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-26 with categories.
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: � prospecting� qualifying� needs analysis� presentations� answering objections� closing� relationship managementFocusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Selling Online
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Author : Jim Carroll
language : en
Publisher: Dearborn Trade Publishing
Release Date : 2001
Selling Online written by Jim Carroll and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.
Selling Electronic Media
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Author : Ed Shane
language : en
Publisher: Gulf Professional Publishing
Release Date : 1999
Selling Electronic Media written by Ed Shane and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
E Selling
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Author : Bob Cotton
language : en
Publisher: John Wiley & Sons
Release Date : 2003-10-31
E Selling written by Bob Cotton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-31 with Business & Economics categories.
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Agency Selling Or Reselling Channel Structures In Electronic Retailing
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Author : Vibhanshu Abhishek
language : en
Publisher:
Release Date : 2015
Agency Selling Or Reselling Channel Structures In Electronic Retailing written by Vibhanshu Abhishek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
In recent years, online retailers (e-tailers) have started allowing manufacturers direct access to their customers while charging a fee for providing this access, a format commonly referred to as agency selling. In this paper, we use a stylized theoretical model to answer a key question that e-tailers are facing: When should they use an agency selling format instead of using the more conventional reselling format? We find that agency selling is more effecient than reselling and leads to lower retail prices; however, the e-tailers end up giving control over retail prices to the manufacturer. Therefore, the reaction by the manufacturer, who makes electronic channel pricing decisions based on their impact on demand in the traditional channel (brick-and-mortar retailing), is an important factor for e-tailers to consider. We find that when sales in the electronic channel lead to a negative effect on demand in the traditional channel, e-tailers prefer agency selling, whereas when sales in the electronic channel lead to substantial stimulation of demand in the traditional channel, e-tailers prefer reselling. This preference is mediated by competition between e-tailers -- as competition between them increases, e-tailers prefer to use agency selling. We also find that when e-tailers benefit from positive externalities from the sales of the focal product (such as additional profits from sales of complementary products), retail prices may be lower under reselling than under agency selling, and the e-tailers prefer reselling under some conditions where they would prefer agency selling without the positive externalities.
Electronic Selling
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Author : Nancy A. Ritzenthaler
language : en
Publisher:
Release Date : 1984
Electronic Selling written by Nancy A. Ritzenthaler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
The Golden Book Of Marketing And Selling E Books
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Author : Tiffany Buckner
language : en
Publisher: Anointed Fire
Release Date :
The Golden Book Of Marketing And Selling E Books written by Tiffany Buckner and has been published by Anointed Fire this book supported file pdf, txt, epub, kindle and other format this book has been release on with Reference categories.
Golden guide to creating, selling and marketing e-books. Includes information and helpful links for formatting, designing, etc.
E Commerce Get It Right
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Author : Ian Daniel
language : en
Publisher: NeuroDigital
Release Date : 2011-10-10
E Commerce Get It Right written by Ian Daniel and has been published by NeuroDigital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Business & Economics categories.
E-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
How To Create Selling E Commerce Websites Vol 2
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Author : Smashing Magazine
language : en
Publisher: Smashing Magazine
Release Date : 2014-11-28
How To Create Selling E Commerce Websites Vol 2 written by Smashing Magazine and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-28 with Computers categories.
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce