Email Marketing By The Numbers
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Email Marketing By The Numbers
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Author : Chris Baggott
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-11
Email Marketing By The Numbers written by Chris Baggott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-11 with Business & Economics categories.
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Email Marketing By The Numbers
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Author : Chris Baggott
language : en
Publisher: Wiley
Release Date : 2007-04-23
Email Marketing By The Numbers written by Chris Baggott and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-23 with Business & Economics categories.
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Email Marketing By The Numbers
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Author : Elian Tjoelker
language : en
Publisher: CreateSpace
Release Date : 2014-11-30
Email Marketing By The Numbers written by Elian Tjoelker and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-30 with categories.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email Marketing By The Numbers
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Author : Jamey Sanders
language : en
Publisher: CreateSpace
Release Date : 2014-12-02
Email Marketing By The Numbers written by Jamey Sanders and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with categories.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
The Greatest Email Marketing Seo Tactics
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Author : Ezra Ling
language : en
Publisher: Independently Published
Release Date : 2021-06-02
The Greatest Email Marketing Seo Tactics written by Ezra Ling and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-02 with categories.
As any internet marketer worth their salt would tell you, you should never underestimate the power of email marketing. So if you don't know what's the best marketing tool you're looking for, I suggest you start building a list! It might end up being the most powerful tool you have for building your business and making money online. What makes email marketing so powerful? When it comes to building a profitable online business, email marketing is a cheap, personal, and direct means of connecting with your customers and growing your business. Even big companies rely heavily on email marketing to deliver products or set appointments. With so much room for creativity, email marketing is still a center of innovation. The goal is to create an intuitive email design and layout that represents and embodies the essence of your brand. Simple is often better in email marketing. Email marketing is by no means outdated. Even the largest corporations know the power of email marketing. A key difference between email and let's say, paid advertising, is that email is personal. This distinction is pivotal in understanding the dynamics of email marketing. Nobody will even open your email unless they're vaguely interested. Thus, successful email marketing campaigns must appeal to people in a personal and direct way, which is why the power of attraction or the feminine principle is so pivotal for success. At the same time, the masculine principle is just as important, representing the numbers game and perseverance aspect of email marketing. But, you must stay consistent with your brand's identity. The power of attraction is the art of making your emails so attractive and appealing, almost magnetizing, that people will open them, dig them, and wait for the next one. Email marketing is also a number's game. You must keep improving all aspects of your game. Technical knowledge and implementation is important as well, like creating HTMLs or creating filters to separate contacts with high response rates from colder leads. The good news, unlike pretty-much every other form of marketing such as traditional media or sales letters, you have complete control over your email campaign! A successful email campaign is a perfect opportunity to bond with your customers. To begin with, you are able to personalize your emails. You get to address the people on your list as you choose, and that makes them feel like they're part of a one-on-one relationship with you. As you build a relationship with them, they'll trust you more, and you'll be able to keep them tuned in to your emails! So, with this kind of personalization, it's very easy to get the best of both worlds. You get a highly targeted list of people who are interested in and you can build a relationship with them over time while growing your list exponentially. Then you can start promoting your products or services! Personalization creates a much more powerful campaign. Now, of course, email marketing is no easy feat! It's an internet marketing strategy that integrates lots of functions within a business. Namely, email marketing is a tool that often incorporates several facets of marketing like branding, affiliate marketing, blogging, graphic design, and can also serve many functions like delivering sales funnels, subscription services, memberships, newsletters, products, invoices, confirmations, direct correspondence, file transfers, and much more! Email is becoming the number one way that businesses communicate with their clients. If you are looking for a way to scale your business with email marketing and connect better with your clients, this book is for you!
Email Marketing For Complex Sales Cycles
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Author : Winton Churchill
language : en
Publisher: Morgan James Publishing
Release Date : 2008-07-01
Email Marketing For Complex Sales Cycles written by Winton Churchill and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-01 with Business & Economics categories.
The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.
Email Marketing Tips And Tricks
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Author : RD king
language : en
Publisher: 大賢者外語
Release Date :
Email Marketing Tips And Tricks written by RD king and has been published by 大賢者外語 this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
How Email Marketing Can Grow Your Business! Increase Your Clickthrough Rates Today! Running a business today involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumer, they also face a great deal more competition. The businesses that are the most successful are able to think outside the box and take advantage of tools that can help to grow their business. Email marketing campaigns are one of those tools. When used correctly this can be a powerful way to grow your business. Email marketing starts by offering the visitor something for free. It might be an e-book, a report, a monthly newsletter, or anything else that’s of value. The visitor fills out your subscription form and then begins to receive the material from your email marketing campaign. The tricky part is in offering something that is going to get the visitor to part with their personal information including their email address and that’s why your offer has to be of value. Today’s online users is much more savvy than in the past. Over time the goal is to grow your subscribers. Now you have access to all of these email addresses and you might be tempted to begin sending out all kinds of content in an effort to get a sale. Word of warning – there are laws about spamming so make sure you familiar with these. Email marketing has been one of the most successful platforms for online advertising and you too can enjoy the benefits and growth from using such a tool. The goal is to grow your business and your income and each one of these subscribers is a potential cash machine. When you market right you’ll get the sale, so get busy!
How To Start Email Marketing
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Author :
language : en
Publisher: Benchmark Email
Release Date :
How To Start Email Marketing written by and has been published by Benchmark Email this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Email Marketing
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Author : Jeanniey Mullen
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-10
Email Marketing written by Jeanniey Mullen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Computers categories.
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Total E Mail Marketing
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Author : Dave Chaffey
language : en
Publisher: Routledge
Release Date : 2006-10-19
Total E Mail Marketing written by Dave Chaffey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-19 with Business & Economics categories.
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: * Planning effective, integrated e-mail campaigns and e-newsletters * How to rapidly build a quality house list and select the best tools to manage it * Ethical and legal constraints in a fast-moving sector * Design and write HTML and text format e-mails for maximum response * Getting through the SPAM filters to maximize deliverability * Targeting, personalizing, measuring and improving e-mail campaigns * Integrating emerging technologies like blogs, RSS and mobile messaging * Practical dos and don’ts A vital supplement to the author’s book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers – specializing in e-marketing or not – as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.