Emerging Consumer Markets
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Emerging Consumer Markets
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Author :
language : en
Publisher:
Release Date : 2008
Emerging Consumer Markets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumption (Economics) categories.
Emerging Consumer Markets looks at seven of the world's fastest developing consumer markets - Brazil, Russia, India, China, Mexico, South Africa and Turkey. This first edition has been fully researched in order to present as complete a picture as possible of modern consumer trends in these major consumer markets of the future
Consumers And Markets
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Author : Rajagopal
language : en
Publisher:
Release Date : 2016
Consumers And Markets written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Consumer behavior categories.
Consumer Behavior In Emerging Consumer Markets
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Author : Jan-Benedict E. M. Steenkamp
language : en
Publisher:
Release Date : 1999
Consumer Behavior In Emerging Consumer Markets written by Jan-Benedict E. M. Steenkamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Consumers And Markets
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Author : Rajagopal
language : en
Publisher: Nova Science Publishers
Release Date : 2015-11-30
Consumers And Markets written by Rajagopal and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-30 with Consumer behavior categories.
Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and behavior led by the classical cognitive theories. As the marketplace environment is changing rapidly in the twenty-first century following the growth of innovation, technology, market communications, and changing socio-cultural patterns, consumer behavior is largely driven by emotions, peer influence, and perceived values. When a company connects with customers' emotions, the returns may be huge. This book documents the current consumer behavior development in changing business paradigms and suggests managerial implication for the companies to follow for gaining competitive advantage. The discussion on the topics of consumer behavior are built in the book around the ten chapters comprising evolving global consumer markets, understanding consumers through marketing research, consumer-market symbiosis, consumer health information and decision-making, catalyzing buying propensity, innovation, technology and consumption, dysfunctional consumption patterns, serving consumers in emerging markets, managing consumer experiences, and the future of consumers.
Strategic Marketing Cases In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-03
Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Globalization Of Consumer Markets
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-02-04
Globalization Of Consumer Markets written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Breakout Strategies For Emerging Markets
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Author : Jagdish N. Sheth
language : en
Publisher: FT Press
Release Date : 2016-06-27
Breakout Strategies For Emerging Markets written by Jagdish N. Sheth and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch
Emerging Consumer Electronics Markets
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Author :
language : en
Publisher:
Release Date : 2010
Emerging Consumer Electronics Markets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Emerging markets in Asia-Pacific, Middle East and Africa, Eastern Europe and Latin America are offering significant growth opportunities for consumer electronics manufacturers, who are currently facing stagnating sales in mature markets.
Harness The Future
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Author : Shirley Roberts
language : en
Publisher: J. Wiley
Release Date : 1998-01-23
Harness The Future written by Shirley Roberts and has been published by J. Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-23 with Business & Economics categories.
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Strategic Marketing Issues In Emerging Markets
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Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2018-07-27
Strategic Marketing Issues In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.