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Emotion Driven Innovation


Emotion Driven Innovation
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Emotion Driven Innovation


Emotion Driven Innovation
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Author : Teresa Alaniz
language : en
Publisher: Springer
Release Date : 2024-02-25

Emotion Driven Innovation written by Teresa Alaniz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-25 with Business & Economics categories.


It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain category of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.



Breakthrough Food Product Innovation Through Emotions Research


Breakthrough Food Product Innovation Through Emotions Research
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Author : David Lundahl
language : en
Publisher: Academic Press
Release Date : 2011-10-19

Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-19 with Technology & Engineering categories.


More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. Presents a behaviour-driven approach to innovation for the development of breakthrough food products Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact Explains research methods that get to the "so whats" of insights through emotions research Provides case studies and examples proving the value of the behavior-driven approach to food product innovation



Managing Emotion In Design Innovation


Managing Emotion In Design Innovation
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Author : Amitoj Singh
language : en
Publisher: CRC Press
Release Date : 2013-08-28

Managing Emotion In Design Innovation written by Amitoj Singh and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Business & Economics categories.


This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.



The Role Of Emotion In Product Service And Business Model Design


The Role Of Emotion In Product Service And Business Model Design
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Author : Karla Straker
language : en
Publisher:
Release Date : 2016

The Role Of Emotion In Product Service And Business Model Design written by Karla Straker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.


Designers have become aware of the importance of creating strong emotional experiences intertwined with new tangible products for the past decade, however an increased interest from firms has emerged in developing new service and business models as complimentary forms of emotion-driven innovation. This interdisciplinary study draws from the psychological sciences - theory of emotion - and the management sciences - business model literature to introduce this new innovation agenda. The term visceral hedonic rhetoric (VHR) is defied as the properties of a product, (and in this paper service and business model extensions) that persuasively induce the pursuit of pleasure at an instinctual level of cognition. This research paper lays the foundation for VHR beyond a product setting, presenting the results from an empirical study where organizations explored the possibilities for VHR in the context of their business. The results found that firms currently believe VHR is perceived in either their product and/or services they provide. Implications suggest shifting perspective surrounding the use of VHR across a firm's business model design in order to influence the outcomes of their product and/or service design, resulting in an overall stronger emotional connection with the customer.



Advances In Affective And Pleasurable Design


Advances In Affective And Pleasurable Design
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Author : Shuichi Fukuda
language : en
Publisher: Springer
Release Date : 2018-06-26

Advances In Affective And Pleasurable Design written by Shuichi Fukuda and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Technology & Engineering categories.


This book discusses the latest advances in affective and pleasurable design. Further, it reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. Based on the AHFE 2018 International Conference on Affective and Pleasurable Design, held on July 21–25, 2018, in Orlando, Florida, USA, the book provides a timely survey and inspiring guide for all researchers and professionals involved in design, e.g. industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.



Advances In Affective And Pleasurable Design


Advances In Affective And Pleasurable Design
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Author : WonJoon Chung
language : en
Publisher: Springer
Release Date : 2016-07-26

Advances In Affective And Pleasurable Design written by WonJoon Chung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-26 with Technology & Engineering categories.


This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics, including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. This timely survey addresses experts and industry practitioners with different backgrounds, such as industrial designers, emotion designers, ethnographers, human-computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers. Based on the AHFE 2016 International Conference on Affective and Pleasurable Design, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, the book represents an inspiring guide for all researchers and professionals in the field of design.



Advances In Affective And Pleasurable Design


Advances In Affective And Pleasurable Design
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Author : WonJoon Chung
language : en
Publisher: Springer
Release Date : 2017-06-12

Advances In Affective And Pleasurable Design written by WonJoon Chung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-12 with Technology & Engineering categories.


This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. This timely survey addresses experts and industry practitioners with different backgrounds, such as industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers. Based on the AHFE 2017 International Conference on Affective and Pleasurable Design, held on July 17–21, 2017, in Los Angeles, California, USA, the book provides an inspiring guide for all researchers and professionals in the field of design.



Advances In Affective And Pleasurable Design


Advances In Affective And Pleasurable Design
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Author : Shuichi Fukuda
language : en
Publisher: Springer
Release Date : 2019-06-06

Advances In Affective And Pleasurable Design written by Shuichi Fukuda and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-06 with Computers categories.


This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. Based on papers presented at the AHFE 2019 International Conference on Affective and Pleasurable Design, held on July 24–28, 2019, in Washington DC, USA, the book provides an inspiring guide for all researchers and professionals in the field of design, e.g. industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.



Behavioral Competencies For Innovation


Behavioral Competencies For Innovation
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Author : Sara Bonesso
language : en
Publisher: Springer Nature
Release Date : 2020-05-20

Behavioral Competencies For Innovation written by Sara Bonesso and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-20 with Business & Economics categories.


This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context. Offering emerging insights into the human side of innovation. This book highlights how it has become strategically important for firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral competencies for innovation and provides empirical evidence collected through the application of the competency-based methodology to a sample of entrepreneurs and new product development teams. This book provides practical policy and managerial implications on how to develop and evaluate behavioral competencies in the higher education and organizational settings in order to foster individual innovation capacity.



Innovation And Collaboration In The Digital Era


Innovation And Collaboration In The Digital Era
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Author : Jara Pascual
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-08-02

Innovation And Collaboration In The Digital Era written by Jara Pascual and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-02 with Business & Economics categories.


Innovation and Collaboration in the Digital Era provides a holistic approach to collaborative innovation, innovation management and innovation leadership. It is full of practical advice and includes 34 interviews with high-level politicians, innovation industry leaders, academics and entrepreneurs discussing the reality of innovation and how to create change for a positive impact. Many quotes are included from researchers and practitioners in the innovation field who have participated as guests in the author’s podcast “Business of Collaboration” or in interviews with the Collabwith Magazine which she produces. This is a powerful book full of practical frameworks and one-page canvases which act as reminders of the value of making needs and expectations explicit. The author provides frameworks and tools that can be used to support collaboration journeys across different sectors and organizations. She also offers clarity to the reader for their innovation journey and brings a new perspective on how to innovate and understand innovation. Jara Pascual focuses on the importance of managing emotions and feelings of frustration which can be very common during a collaborative innovation process. She explores the interaction between Emotional Intelligence and business and shows how to remove and manage frustration and how to produce a positive outcome. Innovation and Collaboration in the Digital Era will empower the reader to take action and show how to change your conversation about innovation and collaboration. "Innovation and collaboration are among the most important concepts that drive human society forward. Jara Pascual explores their interplay in a unique way, with the chapters walking through the richness of the topics like a Mediterranean food market, full of colour, diversity and flavours. A remarkable, engaging and satisfying read." Johan Kestens, CIO New York Mellon Bank "Jara’s voice is rigorous and inspiring on how to manage organizations in the current era. Indeed, there are strategic reasons for diversity. And indeed, good leaders are not just smart, but emotionally intelligent. A MUST READ!" Elena Arrieta, tech & innovation journalist. Currently working as Communications Manager at DigitalES, the Spanish Association for Digitalisation. "Jara Pascual is opening a new box for innovation. I was intrigued about the connection of Emotional Intelligence and business in particular in a startup context. Everyone is looking for recipes for personal and professional success and this approach might be the key for both." Sabine Stuiver, Co-founder and CMO Hydraloop "Jara Pascual, with colleague Celia Avila-Rauch, has been able to distill and apply the ability model of emotional intelligence to the art and science of innovation and innovation leadership. In our work we note that feelings are not always facts but that emotions as a form of data. More than that, emotions can assist or facilitate with decision making, creativity and innovation rather than getting in the way, but only if leaders are "smart" about emotions and develop and deploy their emotional intelligence skills." Dr David R Caruso, Emotional Intelligence Skills Group, Founder Yale Center for Emotional Intelligence, Research Affiliate