Empirische Analyse Der Erfolgsfaktoren Von Pionier Und Folgerstrategien Auf Der Basis Ausgew Hlter Fallstudien
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Empirische Analyse Der Erfolgsfaktoren Von Pionier Und Folgerstrategien Auf Der Basis Ausgew Hlter Fallstudien
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Author : Daniel Schröter
language : de
Publisher: diplom.de
Release Date : 2000-11-10
Empirische Analyse Der Erfolgsfaktoren Von Pionier Und Folgerstrategien Auf Der Basis Ausgew Hlter Fallstudien written by Daniel Schröter and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-10 with Business & Economics categories.
Inhaltsangabe:Einleitung: In einem zunehmend dynamischen Unternehmensumfeld hat in den letzten Jahren der Faktor Zeit im Wettbewerb stark an Bedeutung gewonnen. Bei strategischen Überlegungen spielt er insgesamt eine sehr wichtige Rolle und besonders in technologieintensiven Branchen ist es für Unternehmen schwierig geworden, die eigene Wettbewerbsstellung ausschließlich durch die Größen Qualität und Kosten zu verbessern. Nahezu sämtliche unternehmerischen Maßnahmen und Aktivitäten stehen in einem direkten oder indirekten Zusammenhang mit Zeitaspekten. Der Wettbewerbserfolg von Unternehmen wird zukünftig noch mehr davon abhängen, inwieweit es gelingt, sich auf ändernde Bedingungen einzustellen und durch Innovationen den Markterfolg zu sichern. Hierbei wird der Zeitfaktor zu einer entscheidenden Schlüsselgröße. Das Zeitphänomen kann unter verschiedenen Gesichtspunkten betrachtet werden. Dabei kann es sich z.B. um folgende Aspekte handeln: Verkürzung von Durchlaufzeiten in den Bereichen Produktion und Vertrieb, schnelle Reaktion auf sich ändernde Wettbewerbssituationen oder die Festlegung des optimalen Zeitpunktes eines Markteintritts. Gerade dieser letztgenannte Aspekt der Markteintrittsentscheidung soll in dieser Arbeit genauer untersucht werden. Die Wahl des richtigen Zeitpunktes zur Einführung von Produktinnovationen ist ein vieldiskutierter Themenbereich mit unterschiedlichsten Ansichten und Meinungen, insbesondere hinsichtlich der Diskussion über die Pionier- bzw. Imitatorentscheidung, welche jeweils spezifische Vor- und Nachteile impliziert. Durch die Dynamik der technologischen Entwicklung kommt es besonders in technologieintensiven Industrien entscheidend auf das konkurrentenorientierte Timing an. Somit wird im Innovationswettbewerb die Entscheidung, ob eine Führer- oder Folgerstrategie verfolgt werden soll zum bedeutsamen Schlüsselproblem. In der Literatur häufig anzutreffende pauschale Empfehlungen, die oftmals von einer unbedingten Überlegenheit der Pionierstrategie ausgehen, stellen nur eine äußerst unbefriedigende Entscheidungshilfe dar. Das Ziel der vorliegenden Diplomarbeit besteht darin, durch eine Analyse von ausgewählten empirischen Fallstudien bezüglich der Markteinführung neuer Produkte zu ermitteln, welche Timingstrategien von erfolgreichen bzw. erfolglosen Unternehmen jeweils verfolgt worden sind. Hierbei sollen entsprechende Erfolgsfaktoren, die im Einzelfall den Erfolg des Führers oder Folgers bei der Einführung einer [...]
Fleets Go Green
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Author : Christoph Herrmann
language : en
Publisher: Springer
Release Date : 2018-06-11
Fleets Go Green written by Christoph Herrmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-11 with Technology & Engineering categories.
The book presents the results of the research project Fleets Go Green from different engineering disciplines. It includes comprehensive empirical data as well as different methods and tools for evaluating and integrating electric vehicles into corporate fleets. Finally, the authors give recommendations for fleet owners, vehicle manufacturers and political decision. The aim of the joint research project Fleets Go Green was the integrated analysis and evaluation of the environmental performance of electric and plug-in-hybrid vehicles in everyday usage on the example of fleet operations. The potential of electric vehicles for reducing the harmful environmental impacts of road transport in everyday conditions can only be analyzed and evaluated in field tests. If electric vehicles should realize their potential to reduce emissions and minimize the consumption of resources, an integrated life cycle assessment is required.
Sustainable Logistics
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Author : Wolf-Rüdiger Bretzke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Sustainable Logistics written by Wolf-Rüdiger Bretzke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.
Alternatively Fuelled Vehicles
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Author :
language : en
Publisher: Wiley-Blackwell
Release Date : 2000-06-15
Alternatively Fuelled Vehicles written by and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-15 with Technology & Engineering categories.
Annotation A collection of nine contributions that cover such topics of alternative fuel technologies as liquified petroleum gas, electric and hybrid vehicles, fuel cells. Specific subjects discussed include clean fuel technology, alkaline fuel cells for road traction, manufacturing challenges of alternative fuelled vehicles (AFCs), and the development of the AFC market. All of the discussions of policy and programs are drawn from the UK. Distributed by ASME. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Handbook For International Management Research
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Author : Betty Jane Punnett
language : en
Publisher: University of Michigan Press
Release Date : 2004
Handbook For International Management Research written by Betty Jane Punnett and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
A completely updated edition of the definitive guide for researchers in international management
Multinational Organization Development
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Author : David A. Heenan
language : en
Publisher: Addison-Wesley
Release Date : 1979-01
Multinational Organization Development written by David A. Heenan and has been published by Addison-Wesley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-01 with Business & Economics categories.
Design Thinking Research
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Author : Hasso Plattner
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-19
Design Thinking Research written by Hasso Plattner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-19 with Architecture categories.
This book summarizes the results of the third year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and the Hasso Plattner Institute in Potsdam. Understanding the evolution of innovation, and how to measure the performance of the design thinking teams behind innovations, is the central motivation behind the research work presented in this book. Addressing these fundamental concerns, all of the contributions in this volume report on different approaches and research efforts aimed at obtaining deeper insights into and a better understanding of how design thinking transpires. In highly creative ways, different experiments were conceived and undertaken with this goal in mind, and the results achieved were analyzed and discussed to shed new light on the focus areas. We hope that our readers enjoy this discourse on design thinking and its diverse impacts. Besides looking forward to receiving your critical feedback, we also hope that when reading these reports you too will get caught up in the fun our research teams had in carrying out the work they are based on: understanding innovation and how design thinking fosters it, which was the motivation for all the research work that is reported on in this book.
International Marketing Research
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Author : Alex Rialp
language : en
Publisher: Elsevier
Release Date : 2006-11-27
International Marketing Research written by Alex Rialp and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-27 with Business & Economics categories.
The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research avenues are still open to further academic research in this scientific discipline. Accordingly, this volume is conceived as a deep exploration of the evolving nature of the international marketing discipline attending to the diverse sources of emerging opportunities and challenges currently confronting this field of research in the earliest years of this century. The papers in this volume approach this issue from different perspectives. Special consideration is given to firms' export behavior and performance as perhaps still the most relevant, but not the only international marketing strategy among SMEs in both developed and emerging economies. However, strategic internationalization processes in different sectoral contexts (manufacturing, hi-tech and service sectors, and also retailing) are also widely considered in this volume. Of course, the evolving nature of firms' internal capabilities and of shifting environmental forces, which become crucial issues mostly from the international marketers' perspective, are also outlined. Finally, more specific attention is devoted to the increased impact associated with the so-called information technology revolution (especially, the Internet) on business internationalization and international marketing policies and practices. Whereas the primary target readers of this volume are surely scholars and students generally interested in international business/marketing or even international entrepreneurship disciplines, both practitioners and policy-makers in this field should also find relevant insights into their current and future activities. Book jacket.