Encyclopedia Of Major Marketing Strategies
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Encyclopedia Of Major Marketing Strategies
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Author : Matthew Miskelly
language : en
Publisher: Encyclopedia of Major Marketin
Release Date : 2019
Encyclopedia Of Major Marketing Strategies written by Matthew Miskelly and has been published by Encyclopedia of Major Marketin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Encyclopedia Of Major Marketing Campaigns
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Author : Thomas Riggs
language : en
Publisher: Gale Cengage
Release Date : 2000
Encyclopedia Of Major Marketing Campaigns written by Thomas Riggs and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Encyclopedia Of Major Marketing Strategies
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Author : Matthew Miskelly
language : en
Publisher:
Release Date : 2019
Encyclopedia Of Major Marketing Strategies written by Matthew Miskelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Advertising campaigns categories.
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Encyclopedia Of Major Marketing Strategies
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Author : Matthew Miskelly
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Major Marketing Strategies written by Matthew Miskelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with BUSINESS & ECONOMICS categories.
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Encyclopedia Of Major Marketing Strategies
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Author : Gale Research Inc
language : en
Publisher:
Release Date : 2019
Encyclopedia Of Major Marketing Strategies written by Gale Research Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as ""war stories"" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations su.
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: Wiley-Blackwell
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Concise Encyclopedia Of Advertising
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Author : Robert E Stevens
language : en
Publisher: Routledge
Release Date : 2014-01-02
Concise Encyclopedia Of Advertising written by Robert E Stevens and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Encyclopedia Of Strategic Marketing Management 10 Volumes Set
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Author : (10 Volumes)
language : en
Publisher:
Release Date : 2006
Encyclopedia Of Strategic Marketing Management 10 Volumes Set written by (10 Volumes) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.
Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing
Wiley International Encyclopedia Of Marketing Marketing Research
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Author :
language : en
Publisher:
Release Date : 2011
Wiley International Encyclopedia Of Marketing Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.