Enterprise One To One
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Enterprise One To One
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Author : Don Peppers
language : en
Publisher: Piatkus Books
Release Date : 1998
Enterprise One To One written by Don Peppers and has been published by Piatkus Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Customer relations categories.
In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.
The One To One Fieldbook
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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 1999
The One To One Fieldbook written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction. Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution. That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book. The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives. Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress. A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age.
Moving Beyond One To One Marketing Getting Personal With Enterprise Customers
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Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Moving Beyond One To One Marketing Getting Personal With Enterprise Customers written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
For years, telecom operators have been adapting the “one-to-one” customer treatment concept and applying it to their enterprise customers, essentially seeking to treat each enterprise client differently. Though this treatment method is effective with consumers, it’s not the right way to manage an enterprise client – it’s time for operators to treat the same customer differently!
One Enterprise One Strategy One Brand
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Author : OCLC.
language : en
Publisher:
Release Date : 2007
One Enterprise One Strategy One Brand written by OCLC. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Ahead In The Cloud
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Author : Stephen Orban
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-27
Ahead In The Cloud written by Stephen Orban and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-27 with categories.
Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones's journey toward digital agility as their CIO and now leads AWS's Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, enterprises must re-train their people, evolve their processes, and transform their cultures as they move to the cloud. By bringing together his experiences and those of a number of business leaders, Orban shines a light on what works, what doesn't, and how enterprises can transform themselves using the cloud.
The Ai Powered Enterprise
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Author : Seth Earley
language : en
Publisher: LifeTree Media
Release Date : 2020-04-28
The Ai Powered Enterprise written by Seth Earley and has been published by LifeTree Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.
Enterprise Rails
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Author : Dan Chak
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-10-21
Enterprise Rails written by Dan Chak and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-21 with Computers categories.
What does it take to develop an enterprise application with Rails? Enterprise Rails introduces several time-tested software engineering principles to prepare you for the challenge of building a high-performance, scalable website with global reach. You'll learn how to design a solid architecture that ties the many parts of an enterprise website together, including the database, your servers and clients, and other services as well. Many Rails developers think that planning for scale is unnecessary. But there's nothing worse than an application that fails because it can't handle sudden success. Throughout this book, you'll work on an example enterprise project to learn first-hand what's involved in architecting serious web applications. With this book, you will: Tour an ideal enterprise systems layout: how Rails fits in, and which elements don't rely on Rails Learn to structure a Rails 2.0 application for complex websites Discover how plugins can support reusable code and improve application clarity Build a solid data model -- a fortress -- that protects your data from corruption Base an ActiveRecord model on a database view, and build support for multiple table inheritance Explore service-oriented architecture and web services with XML-RPC and REST See how caching can be a dependable way to improve performance Building for scale requires more work up front, but you'll have a flexible website that can be extended easily when your needs change. Enterprise Rails teaches you how to architect scalable Rails applications from the ground up. "Enterprise Rails is indispensable for anyone planning to build enterprise web services. It's one thing to get your service off the ground with a framework like Rails, but quite another to construct a system that will hold up at enterprise scale. The secret is to make good architectural choices from the beginning. Chak shows you how to make those choices. Ignore his advice at your peril."-- Hal Abelson, Prof. of Computer Science and Engineering, MIT
The One To One Future
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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 1993
The One To One Future written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumers' preferences categories.
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.
Building An Enterprise Architecture Practice
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Author : Martin van den Berg
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-01-15
Building An Enterprise Architecture Practice written by Martin van den Berg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-15 with Computers categories.
This book provides practical advice on how to develop an enterprise architecture practice. The authors developed different tools and models to support organizations in implementing and professionalizing an enterprise architecture function. Coverage applies these tools and models to a number of different organizations and, as a result, will help readers avoid potential pitfalls and achieve success with enterprise architecture.
Enterprise Relationship Management
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Author : Andrew Humphries
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2015-03-28
Enterprise Relationship Management written by Andrew Humphries and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-28 with Business & Economics categories.
In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprise’s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.