The One To One Fieldbook
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The One To One Fieldbook
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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 1999
The One To One Fieldbook written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction. Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution. That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book. The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives. Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress. A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age.
The One To One Fieldbook
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Author : Bob Dorf
language : en
Publisher:
Release Date : 1999
The One To One Fieldbook written by Bob Dorf and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Return On Customer
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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 2005
Return On Customer written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.
The Okrs Field Book
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Author : Ben Lamorte
language : en
Publisher: John Wiley & Sons
Release Date : 2022-03-09
The Okrs Field Book written by Ben Lamorte and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-09 with Business & Economics categories.
Take your OKRs coaching skills to the next level with this practical handbook. In The OKRs Field Book: A Step-by-Step Guide for Objectives and Key Results Coaches, Ben Lamorte, a seasoned coach and management science expert, provides a structured approach for implementing objectives and key results. This book provides tips and tools that enable you to coach your OKRs clients with confidence. Lamorte analyzes foundational questions that must be answered prior to deploying OKRs and the roles required to sustain an OKRs program. Packed with excerpts from actual OKRs coaching sessions, this step-by-step guide shines a light on the OKRs coaching process. You learn how to help your client refine key results that look like tasks into key results that reflect measurable outcomes. In addition to sample training workshop agendas and coaching emails, Lamorte introduces the first comprehensive list of OKRs coaching questions. The field book covers how to: Structure an OKRs coaching engagement using a three-phased approach. Avoid common pitfalls such as cascading OKRs based on the org chart. Ensure your client asks the right questions at each step of the OKRs cycle. Perfect for external coaches and business mentors looking for a repeatable structure to help their clients succeed with OKRs, The OKRs Field Book is also an indispensable resource for internal coaches looking to support their organization’s OKRs program.
The One To One Future
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Author : Don Peppers
language : en
Publisher: Broadway Business
Release Date : 1993
The One To One Future written by Don Peppers and has been published by Broadway Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumers' preferences categories.
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business.
The Organizational Network Fieldbook
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Author : Robert L. Cross
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-15
The Organizational Network Fieldbook written by Robert L. Cross and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
The Organizational Network Fieldbook "This is the ultimate resource for practitioners who want to implement insights from organizational network analysis and thinking. Dozens of concrete examples, interventions, and practical advice from network experts show you what you can do to strengthen networks and boost performance. This book is essential for anyone in business, government, or consulting who wants to get network thinking from analysis to action in organizations." WAYNE BAKER, professor of management and organizations, Stephen M. Ross School of Business, University of Michigan "What a great idea this book is! The Organizational Network Fieldbook will demand to be read by anyone undertaking any social network efforts in their organization. It is not only a unique book, but it is also very well thought-out, finely written, and exceptionally pragmatic. It's a great achievement for the authors and a great boon to all practitioners." LARRY PRUSAK, researcher and consultant, and the founder and former director of the Institute for Knowledge Management In this practical companion to the best-selling Driving Results Through Social Networks, the authors draw on their network-building activities in organizations such as ConocoPhillips, 3M, and the United States Department of Defense in order to provide a compilation of highly practical approaches to help leaders shift their focus from formal organizational structures to a better understanding of flexible networks.
Enterprise One To One
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Author : Don Peppers
language : en
Publisher: Crown Business
Release Date : 2000-02-01
Enterprise One To One written by Don Peppers and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-01 with Business & Economics categories.
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.
Managing Customer Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-28
Managing Customer Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-28 with Business & Economics categories.
In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.
Working In The Quantum Field Book 1 Book 2
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Author : APRIL AUTRY
language : en
Publisher: GALACTIC GRANDMOTHER®
Release Date : 2021-04-02
Working In The Quantum Field Book 1 Book 2 written by APRIL AUTRY and has been published by GALACTIC GRANDMOTHER® this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Body, Mind & Spirit categories.
WORKING IN THE QUANTUM FIELD, BOOK 1 & BOOK 2 are books in the GALACTIC GRANDMOTHER SPIRITUAL JOURNEY SERIES. This book gives the reader a jump-start toward personal transformation. Important information about working in the quantum field and valuable techniques are taught for alignment of the Mind-Body-Soul. Work toward your highest potential and happiest future by looking within. This book is light-encoded to assist your awakening and activations of Self-Discovery.
An Aviator S Field Book
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Author : Oswald Boelcke
language : en
Publisher: Good Press
Release Date : 2023-10-04
An Aviator S Field Book written by Oswald Boelcke and has been published by Good Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-04 with Fiction categories.
"An Aviator's Field Book" by Oswald Boelcke (translated by Robert Reynold Hirsch). Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.