Entscheidungsorientierte Marktsegmentbewertung Mit Dem Realoptionsansatz
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Entscheidungsorientierte Marktsegmentbewertung Mit Dem Realoptionsansatz
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Author : Bastian Staub
language : de
Publisher: Peter Lang
Release Date : 2010
Entscheidungsorientierte Marktsegmentbewertung Mit Dem Realoptionsansatz written by Bastian Staub and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Market segmentation categories.
Mit der zunehmenden Verbreitung der wertorientierten Unternehmensführung wird auch von den Marketing-Aktivitäten verstärkt gefordert, deren Wertbeiträge zum Geschäftserfolg in monetären Größen zu belegen. Diese Arbeit geht der Frage nach, wie sich Marktsegmente monetär bewerten lassen. Zur Lösung dieser Bewertungsaufgabe wird der Realoptionsansatz vorgeschlagen. Dieser erweitert die klassische Kapitalwertmethode um den Wert der zukünftigen Flexibilitäten, wie beispielsweise das Kommunikationsbudget einzuschränken oder zu erweitern. Da dem Realoptionsansatz eine hohe Komplexität attestiert wird, definiert die Arbeit bestimmte Kriterien als Modellierungsrichtlinien, die den Ansatz vor dem Hintergrund des Anwendungsgebietes diszipliniert und ihn so «entscheidungsorientiert» gestaltet. Um dem hohen Informationsbedarf des Realoptionsansatzes gerecht zu werden, diskutiert die Untersuchung das Spannungsverhältnis zwischen Intuition und Reflexion. So wird u. a. aufgezeigt, dass zur Ermittlung eines monetären Marktsegmentwertes auch intuitive Inputdaten, wie Experten- und Erfahrungswissen, Verwendung finden können.
Handbook Of Research On Venture Capital
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Author : Hans Landstr”m
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012-01-01
Handbook Of Research On Venture Capital written by Hans Landstr”m and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
ÔThis exciting second volume of cutting-edge research on venture capital takes up where volume one leaves off, bringing greater depth to topics covered in the first volume (such as angel investing) and adding new topics and insights. It poses interesting questions such as Ð Is venture capital in crisis? Are new models of early investing needed? Ð and offers carefully researched answers. Landstršm and Mason provide insightful commentary and skillfully pinpoint the contributions of a talented set of researchers. Both scholars and practitioners of venture capital will want to read this book.Õ Ð Harry J. Sapienza, University of Minnesota, US ÔThe second edition of the Handbook of Research on Venture Capital provides an important guidepost for venture capital researchers. As Landstršm and Mason point out, the nature of venture capital has changed dramatically over the last ten years. The asset class as a whole has failed to return principal and the old model is under tremendous strain. The contributors nicely highlight many of these changes, especially how venture capital has scaled beyond the US. For those of us active in venture capital research, the chapters raise many interesting research questions that deserve further attention.Õ Ð Andrew Zacharakis, Babson College, US This Handbook charts the development of venture capital research in light of the global financial crisis, starting with an analysis of the current venture capital market and the changing nature of the business angel market. Looking at governance structures, the performance of venture capitalists in terms of investments, economic impact and human capital, and the geographical organization of business angels and venture capital global ÔhotspotsÕ, this book also analyses the current state of venture capital research and offers a roadmap for the future.
Popular Lectures And Addresses Geology And General Physics
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Author : William Thomson Baron Kelvin
language : en
Publisher:
Release Date : 1894
Popular Lectures And Addresses Geology And General Physics written by William Thomson Baron Kelvin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with Science categories.
Performance Control In Buyer Supplier Relationships
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Author : Konstantin Gebert
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-07-12
Performance Control In Buyer Supplier Relationships written by Konstantin Gebert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-12 with Business & Economics categories.
A company’s ability to best exploit performance potentials within buyer-supplier relationships has become a critical success factor in securing competition and improving a company's overall performance. One powerful attempt to meet this challenge can be found in the application of cross-company management accounting approaches in order to execute performance control. However, implementation of suitable mechanisms and execution of control activities across company boundaries – commonly executed by both partners – is often insufficient because actual improvement potentials are not identified correctly. Embedded in a contingency-based research framework, the author combines several statistical methods to empirically analyze causal relationships between performance and contingent performance-determinants. Resulting in a control process-oriented guideline, findings support companies in the design and use of performance control systems in buyer-supplier relationships and open the field for further research.
Farewell To Matters Of Principle
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Author : Odo Marquard
language : en
Publisher: Oxford University Press
Release Date : 1989-12-28
Farewell To Matters Of Principle written by Odo Marquard and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-12-28 with Philosophy categories.
This book is the latest addition to the Odéon series, a multidisciplinary series devoted to original works and translations by European writers in the areas of literature, criticism, philosophy, history and politics. An English translation of the German best-seller Abschied vom Prinzipiellen, the book offers a series of essays that present a philosophy of human morality critical of philosophical utopianism. Marquard, widely considered the heir of Gadamer, Habermas, and Blumenberg, describes his role as "skeptical philosopher" and discusses the 18th-century formation of such themes and disciplines as aesthetics, philosophical anthropology, philosophy of history, the nature of myth and attempts to account for it, and hermeneutics.
Behavioral Controlling
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Author : Utz Schäffer
language : en
Publisher: Springer Nature
Release Date : 2019-10-12
Behavioral Controlling written by Utz Schäffer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-12 with Business & Economics categories.
Jürgen Weber is known for his behavioral perspective on controlling and has made a lasting impact in German speaking countries during the past three decades. This anniversary volume compiles some of his outstanding publications from that period and presents them for the first time in English. In addition, it contains a current publication index of Jürgen Weber’s entire body of work.
What Is Neostructuralism
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Author : Manfred Frank
language : en
Publisher: Minneapolis : University of Minnesota Press
Release Date : 1989
What Is Neostructuralism written by Manfred Frank and has been published by Minneapolis : University of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Philosophy categories.
Supply Chain Management On Demand
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Author : Chae An
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-04-25
Supply Chain Management On Demand written by Chae An and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-25 with Computers categories.
Written by supply chain researchers, consultants, and practitioners, this book explains the newly emerging techniques and practices for highly efficient supply chain management, made possible by the rapid progress in information and communication technologies.
Choices For The Manager
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Author : Rosemary Stewart
language : en
Publisher: Prentice Hall
Release Date : 1982
Choices For The Manager written by Rosemary Stewart and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Management development guide on management options - discusses the differences in behaviour, management attitudes, demands, obstacles and choices in managerial jobs, risk taking, decision making, boundary management, work organization, opportunities for improving efficiency, etc.; outlines job descriptions. Bibliography and diagrams.
Managers Not Mbas
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Author : Henry Mintzberg
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2005-06-02
Managers Not Mbas written by Henry Mintzberg and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-02 with Business & Economics categories.
In this sweeping critique of how managers are educated and how, as a consequence, management is practiced, Henry Mintzberg offers thoughtful and controversial ideas for reforming both. “The MBA trains the wrong people in the wrong ways with the wrong consequences,” Mintzberg writes. “Using the classroom to help develop people already practicing management is a fine idea, but pretending to create managers out of people who have never managed is a sham.” Leaders cannot be created in a classroom. They arise in context. But people who already practice management can significantly improve their effectiveness given the opportunity to learn thoughtfully from their own experience. Mintzberg calls for a more engaging approach to managing and a more reflective approach to management education. He also outlines how business schools can become true schools of management.