Entscheidungsorientiertes Marketing
DOWNLOAD
Download Entscheidungsorientiertes Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Entscheidungsorientiertes Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Entscheidungsorientiertes Marketing
DOWNLOAD
Author : Martin Benkenstein
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Entscheidungsorientiertes Marketing written by Martin Benkenstein and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Dieses Lehrbuch macht den Leser aus einer entscheidungsorientierten Perspektive mit den wesentlichen Bausteinen einer marktorientierten Unternehmensführung und gezielten Marktbearbeitung vertraut. Die strategischen und operativen Entscheidungstatbestände im Marketing sowie die methodischen Grundlagen zur Entscheidungsvorbereitung, Entscheidungsunterstützung und Entscheidungsfindung werden in knapper, präziser Form dargestellt. Überlegungen zur organisatorischen Implementierung des Marketingmanagements schließen das Lehrbuch ab.
Marketing Strategies For Open End Real Estate Funds
DOWNLOAD
Author : Melanie Kotschenreuther
language : en
Publisher: GRIN Verlag
Release Date : 2012-05-24
Marketing Strategies For Open End Real Estate Funds written by Melanie Kotschenreuther and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.
Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Nürtingen University; Geislingen (Fakultät Wirtschaft und Recht, Fachbereich Immobilienmarketing), language: English, abstract: The latest crisis in real estate which had widened to a global financial crisis extremely affected an assumed solid and safe investment vehicle – open end real estate funds. The high share redemption by institutional investors caused a wave of redemptions since the reaction of institutional investors had lead to an uncertainty of private investors. The consequence: many open ended funds suspended the right of the redemption of share certificates by reason of illiquidity. And even today numerous capital investment companies still suspend the share redemption, respectively again. The problem is a high information asymmetry. Many investors are informed in an insufficient way. New investors need to be appealed and activated to achieve the goal of new issuance of shares. A sustainable success of the fund products for investors can only be achieved by new guidelines for liquidity management and the help of a competency based holistic marketing strategy. Mr. Wolfgang Schäuble (CDU) wants to achieve a minimum investment horizon for open ended funds, but this would endanger the main advantage of this asset class – the daily possibility of redemption. Therefore it would be better to implement the law only for institutional investors. However, it is questionable whether this product can further exist in this form. The Term paper deals with open ended funds which are mainly launched for private investors. Aside exists special funds which are launched for the specific needs of institutional investors. The aim of the paper is to figure out which instrumental strategies are applied pursued by open ended funds.
Marketing Theory And Practice
DOWNLOAD
Author : József Berács
language : en
Publisher: Akademiai Kiads
Release Date : 2004
Marketing Theory And Practice written by József Berács and has been published by Akademiai Kiads this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of marketing education and research. The authors of the studies and essays that make up this volume of the Transition Competitiveness and Economic Growth series dedicate the book to Professor Pl Tomcsnyi, a member of the Hungarian Academy of Sciences on the occasion of his 80th birthday. Professor Tomcsnyis name in Hungary is the hallmark of the creation of scientific-based marketing. Hungarian Pl Tomcsnyi is what Philip Kotler is for the Americans, Heribert Meffert for the Germans, Peter Doyle for the British, and Matthew Meulenberg for the Dutch. This volume contains thematically grouped essays from the most outstanding Hungarian representatives of marketing science. Part one deals with questions of marketing theory such as change of paradigm in the concept of marketing and the appearance of synergy and value in marketing relationships. Part two deals
An Approach To An Accountable Client Communication Mix In The Banking Industry
DOWNLOAD
Author : Markus Sasse
language : en
Publisher: diplom.de
Release Date : 2008-08-04
An Approach To An Accountable Client Communication Mix In The Banking Industry written by Markus Sasse and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-04 with Business & Economics categories.
Inhaltsangabe:Introduction: The recent decades have been characterised by the development from the industrial age towards a service economy. Knowledge and information have become the most essential production factors. When services and intangible assets are offered, information and soft factors are even more important elements of business communication. Any kind of worldwide communication between (anonymous) business partners has been enabled by the progress of information and telecommunication technology. The banking sector is one important part of a service economy. With regard to the globalisation the banking industry still faces radical changes. This paper is especially addressed to the business operations of WestLB AG (WestLB), a major German bank that primarily operates both national and international business-to-business (B2B) banking. WestLB operates in a partnership with the savings banks, which run the business-to-customer (B2C) banking of the mass market for private customers (esp. retail banking). In addition, WestLB s subsidiaries Readybank and Weberbank attend to private clients, whereas Readybank runs bulk-lending business and Weberbank offers private wealth management to German customers. In particular, this reading explores a number of relevant questions within the scope of well-managed marketing and its controlling. Latest organisational restructuring within the bank s marketing organisation have encouraged a rethink of how to better manage marketing communications to the clients and where to spend its marketing investments. One important change means that one worldwide marketing budget has been applied to the entire bank. This is the second largest departmental cost budget after information technology to be controlled at WestLB. All these present circumstances are described in detail in a separate chapter including organisational questions, marketing teams, customer and product groups. Motivation: Due to the homogeneity of the offered finance products, it is especially difficult for banks to position and distinguish themselves from the competition. Consequently, marketing success of financial services products requires communication activities such as imaging, loyalty factor, persuasion, and so on. Traditionally, the marketing department is responsible for shaping such a competitive communication on products and image towards the company s markets within an affluent society, where the customer can choose from different [...]
Marketing
DOWNLOAD
Author : Heribert Meffert
language : de
Publisher: Springer-Verlag
Release Date : 2014-11-05
Marketing written by Heribert Meffert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-05 with Business & Economics categories.
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements aus einer entscheidungsorientierten Sicht. In der 12. Auflage des Marketing-Klassikers wurden alle Kapitel überarbeitet. Insbesondere wurden bei den Verhaltens- und Informationsgrundlagen des Marketing aktuelle Erkenntnisse aus der neurowissenschaftlichen Forschung integriert. Neuere Entwicklungen im Bereich der interaktiven Kommunikationsinstrumente wurden vertiefend berücksichtigt, die Ausführungen zum Marketingcontrolling im Rahmen der Marketing-Mix-Kapitel aktualisiert und die Zukunftsperspektiven des Marketing fortgeführt. „Die Bibel des Marketing“ w & v - werben und verkaufen
Grundwissen Sozio Marketing
DOWNLOAD
Author : Harald Christa
language : de
Publisher: Springer-Verlag
Release Date : 2010-06-25
Grundwissen Sozio Marketing written by Harald Christa and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Social Science categories.
Aufgrund der Marktentwicklung in nahezu allen Bereichen der Sozialen Arbeit gewinnt Marketing, genauer: das Sozio-Marketing, als sozialwirtschaftliches Instrument an Bedeutung. Erfolgreiches Marketing bedarf einer fundierten konzeptionellen Grundlage, was häufig übersehen wird. Dieses Grundwissen bietet differenziertes Wissen zur Entwicklung wettbewerbsorientierter Marketing-Strategien. In einzelnen Schritten werden Begriffe und Konzepte zu Umfeldbeobachtungen, fundierten Marktanalysen und marktbezogenen strategischen Entscheidungen zur Kunden- und Marktsegmentierung erklärt und aufgebaut. Vor allem wird klar vermittelt, dass die Faktoren 'Information' und 'Strategie' im Marketing von Institutionen des Sozialen Sektors über den Erfolg maßgeblich mitentscheiden, und dass zukunftsfähiges Marketing mehr sein muss als PR und Werbung.
Professionelles Marketing
DOWNLOAD
Author : Werner Pepels
language : de
Publisher: Redline Wirtschaft
Release Date : 2013-04-10
Professionelles Marketing written by Werner Pepels and has been published by Redline Wirtschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Business & Economics categories.
Wirtschaftswissen kompakt: für Einsteiger und Praktiker. Die Reihe Alles, was Sie wissen müssen bietet einen Überblick über die grundlegenden Bereiche der Wirtschaft. Ob Betriebswissenschaft, Vertriebswissen, Projektmanagement und mehr: Mit diesen Büchern lässt sich schnell und unkompliziert das notwenige Know-how abrufen. Bewährt und aktualisiert ermöglichen diese Bücher einen unkomplizierten Einstieg in die Unternehmenspraxis. Kompetente Autoren vermitteln das nötige Fachwissen, um im Berufsalltag zu bestehen – von Praktikern für Praktiker.
Vertriebs Power Erfolgswissen F R Distribution Und Verkauf
DOWNLOAD
Author : Werner Pepels
language : de
Publisher: BWV Verlag
Release Date : 2016-01-01
Vertriebs Power Erfolgswissen F R Distribution Und Verkauf written by Werner Pepels and has been published by BWV Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with categories.
Insurance Intermediation
DOWNLOAD
Author : Martina Eckardt
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-07-24
Insurance Intermediation written by Martina Eckardt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-24 with Business & Economics categories.
Insurance intermediaries can help consumers to economize on information and transaction costs in insurance markets. This book analyzes conduct and performance in the market for insurance information services by applying search theoretical and industrial organization approaches. Based on a sample of 927 insurance intermediaries, coverage empirically studies the factors that affect the quality of the information services provided by them.
Strategisches Marketing
DOWNLOAD
Author : Martin Benkenstein
language : de
Publisher: Kohlhammer Verlag
Release Date : 2021-09-29
Strategisches Marketing written by Martin Benkenstein and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-29 with Business & Economics categories.
The latest global economic crisis has shown that when corporate policy is primarily geared towards financial goals, it may violate the ?going concern= principle & instead, corporate management should focus on strategic marketing. In contrast to short-term operational management principles, the aim of strategic marketing management is to build up lasting competitive advantages for companies and their business areas. In order to establish such advantages, companies first need to define the market and business segments that are relevant to them, carry out strategic analyses and forecasts to identify potential market developments, and finally they must design and implement competitive strategies. This third edition of the book indicates the essential methods and processes that are relevant in the context of strategic marketing. New additions in particular include considering situational strategy options in the market life cycle in order to be able to better identify the specific characteristics of new, young markets and also those that are stagnating and shrinking.
