Erfolgreiche Einf Hrung Von Innovationen In Verschiedenen Kulturkreisen
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Erfolgreiche Einf Hrung Von Innovationen In Verschiedenen Kulturkreisen
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2017-10-16
Erfolgreiche Einf Hrung Von Innovationen In Verschiedenen Kulturkreisen written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Business & Economics categories.
Fachbuch aus dem Jahr 2016 im Fachbereich BWL - Allgemeines, Note: 1,7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Unterschiedlichkeit von drei selbstgewählten Kulturkreisen herauszuarbeiten, sodass diese bei der Einführung von Innovationen strategisch genutzt werden kann. Dabei ist die Einordung in verschiedene Kulturdimensionen eine wichtige Voraussetzung, um die Kultur der zukünftigen Kunden besser zu verstehen. Es soll dargestellt werden, welche Faktoren zur erfolgreichen Innovationseinführung in den drei Kulturkreisen berücksichtigt werden sollten. Die Unternehmen der westlichen Industriestaaten kämpfen zunehmend mit gesättigten, heimischen Märkten und wagen sich daher mit ihren Innovationen auf Märkte außerhalb ihres Kulturkreises. Die fremde Kultur der potentiellen Kunden stellt die Unternehmen vor neue Herausforderungen. Insbesondere, da diese Kunden andere Wertvorstellungen und Verhaltensnormen teilen als sie selbst. Ebenso unterscheiden sich die wirtschaftlichen und sozialen Lebensbedingungen von den eigenen. Um Irritationen auf Grund von kulturellen Unterschieden zu vermeiden, sollten die Unternehmen bei der Entwicklung und Einführung von Innovationen darauf achten, dass die Produkte/Dienstleistungen kulturell und sozio-ökonomisch zu den fremden Zielregionen passen. Dabei gilt es, die Kultur der Zielgruppe kennenzulernen, ihre Bedürfnisse sowie Lebensbedingungen zu analysieren, um daraus Innovationsmerkmale abzuleiten. Auch die bekannten Marketinginstrumente erzielen nicht immer den gewünschten Erfolg, da oftmals der zentrale Faktor Mensch vernachlässigt wird. Und so machten bereits einige Unternehmen negative Erfahrungen bei der Markteinführung ihrer Innovationen in anderen Zielmärkten, da sie die Spielregeln nicht beachtet haben. Die Unternehmen müssen sich der „Herausforderung der interkulturellen Innovation“ stellen, und ihre Produkte/Dienstleistungen sowie Marketingaktivitäten entsprechend auf die fremden Kulturkreise adaptieren. Es werden zunächst die Begriffe Kultur, Innovation und Storytelling definiert. Anschließend erfolgen die Erläuterungen der Kulturdimensionen nach Hofstede und Trompenaars. In diese werden die ausgewählten Kulturkreise Japan, Russland und Schweden eingeordnet und beschrieben. Anschließend wird auf die Innovations-einführung in diesen Kulturen eingegangen. Hierfür wird zunächst die jeweilige Kultur anhand der technologischen, produktbezogenen, wirtschaftlichen, sozialen, kulturellen, kommunikations- und marketingrelevanten Aspekte analysiert.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Open And Closed Innovation
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Author : Philipp Herzog
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-22
Open And Closed Innovation written by Philipp Herzog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-22 with Business & Economics categories.
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Global Leadership
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Author : Mark E. Mendenhall
language : en
Publisher: Routledge
Release Date : 2013-03
Global Leadership written by Mark E. Mendenhall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03 with Business & Economics categories.
Global leadership is an emerging field that seeks to understand and explain the impact of globalization processes on leadership. This is the first book to review the theoretical, empirical and conceptual literature on this important subject, and to analyze what this body of knowledge means for managers who lead in a global business context. Accessible to both student and practitioner alike, it explains how changes in the global context have created a demand for a distinctive set of qualities for effective leaders. This volume defines the skill set that global organizations are now looking for, highlighting the need to establish communities across diverse groups of stakeholders and initiate change as key aspects of global leadership. It also presents a critical analysis of the training and development of global leaders of the future. Global Leadership provides an important overview of a key emerging area within business and management. It is essential reading for students of leadership, organizational theory, strategic management, human resource management, and for anyone working and managing in the global arena.
Leadership And Information Processing
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Author : Robert G. Lord
language : en
Publisher: Routledge
Release Date : 2002-09-26
Leadership And Information Processing written by Robert G. Lord and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-26 with Business & Economics categories.
Using information processing and leadership perception processes the authors provide a much needed analysis of executive leadership, offering a theoretical and empirical basis for analysing this crucial element of organizational behaviour.
User Innovation
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Author : Viktor Braun
language : en
Publisher: Routledge
Release Date : 2009-06-06
User Innovation written by Viktor Braun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-06 with Business & Economics categories.
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.
Designing Organizations
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Author : Stefan Kuhl
language : en
Publisher: Organizational Dialogue Press
Release Date : 2018-08
Designing Organizations written by Stefan Kuhl and has been published by Organizational Dialogue Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08 with categories.
When (re-)designing organizations, one must first be clear about what is meant by the structures of an organization and what can be done in order to change them. In this book, we present communication channels, programs and personnel as central structures. We also unfold the aspects that come to the forefront when one focuses on either the formal, the informal or the display side of an organization. At the core, we elaborate on how structures cause blind spots, and how these can be utilized for processes of change.
I M The Boss Of Me
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Author : Jeanne Beliveau-Dunn
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2016-06-27
I M The Boss Of Me written by Jeanne Beliveau-Dunn and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
If you're like most people, you've had good bosses and bad bosses. Some bosses have inspired you. Others have caused you to scratch your head and think, "How did this person get to be in charge?" But you might not realize that you have one amazing boss, someone who's capable of incredible accomplishment and legendary leadership, probably the best boss you'll ever have...YOU Yes, you. There will always be bosses, teachers, parents, and others to whom you are accountable. All those people will influence and guide you. But only you can choose your ultimate course--and I'm the Boss of Me will show you how. Jeanne Beliveau-Dunn left childhood behind when she became fatherless at age 12. From this financially unstable starting point, which she calls contrast, Jeanne developed a philosophy of life based on love and meeting life's challenges with resilience and a deep willingness to learn. Now with more than 20 years of executive-level experience in the technology industry and having founded the Internet of Things Talent Consortium, Jeanne shares career-building lessons, strategies, and tactics, interspersed with stories about how she and others have used contrast, courage, resilience, and persistence to propel themselves forward into stellar careers in music, sports, real estate, technology, and many other fields. With a passion for mentoring others, Jeanne offers this guide to developing a self-empowered approach to work, career, and life. The book delivers easy-to-follow instruction on how to Build a Vision-Strategy-Execution plan Develop a personal brand statement Use networking to develop a bench of supporters who will help you bring your career dreams to reality Visit Jeanne at jeannedunn.com and https: //www.facebook.com/jbeliveaudunn
Managing The Aging Workforce
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Author : Marius Leibold
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-27
Managing The Aging Workforce written by Marius Leibold and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
Managing the Aging Workforce is one of the crucial topics for many of the world ́s enterprises. The increasing average age of populations does not only affect social systems, countries and communities, but also has a strong impact on the work of businesses and companies. The decline in demographic fitness will not only hit countries like the U.S., the Western European countries, or Japan, but also the upcoming societies in China or in the Eastern European countries. In many of these countries, during three or four decades the average age will grow from about 40 years now to about 50 years. Where experts are needed, this may result in an increase of the workforce's age of between 5 and 10 years in only one decade. For companies thus, a number of challenges arise that have to be overcome fast and continuously. The main topics in this field will be new strategies in leadership, new concepts in health management, new ways in knowledge management and learning, as well as new models how to drive ideas for diversity and innovation. On the one hand, enterprises therefore will have to invest in their aging employees for supporting their talents, helping them to learn and keeping them in the company. On the other, they will have to increase productivity, keep on searching for new products, and integrate experts from abroad. This has to be combined with new ways of strategies and HR management. This book presents an analysis of the present and upcoming situation, and an introduction into the strategic concepts enterprises will need to survive in aging societies.
Coaching The Team At Work 2
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Author : David Clutterbuck
language : en
Publisher: Hachette UK
Release Date : 2020-03-19
Coaching The Team At Work 2 written by David Clutterbuck and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with Business & Economics categories.
'This book is a must for anyone involved in organizational coaching' Adrian Moorhouse, Managing Director, Lane4 & Olympic Gold Medallist Coaching the Team at Work 2 is the result of research over 20 years with practising team coaches and with major corporations around the world. It recognises that in a complex and constantly evolving business and social environment, teams can only keep up if they adapt frequently. But to adapt, they must have clarity about their internal and external systems and how these contribute to or undermine performance. There are multiple aspects of team function that underpins performance - and each influences and is influenced by the others. This revised edition explores the six most significant aspects: * Purpose and motivation * Systems and processes relating to external stakeholders * Relationships, especially within the team * Systems and processes relating to internal functions (such as quality and decision-making) * Learning (how the team adapts to keep up with the pace of change) * Leadership (how the functions of leadership are exercised within the team) When these aspects are aligned, a team can perform at its best; but when any one or more of the aspects is malfunctioning, the result is underperformance. This book helps team coaches develop their skills to support teams in understanding these complex dynamics and, as a result, in developing more effective ways of working together.