Erfolgreiches Marketing F R Soziale Einrichtungen Stakeholdermanagement Im Sozialrechtlichen Dreieck
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Erfolgreiches Marketing F R Soziale Einrichtungen Stakeholdermanagement Im Sozialrechtlichen Dreieck
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Author : Leif Lpertz
language : de
Publisher: Diplomica Verlag
Release Date : 2012-04
Erfolgreiches Marketing F R Soziale Einrichtungen Stakeholdermanagement Im Sozialrechtlichen Dreieck written by Leif Lpertz and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with Business & Economics categories.
Das Konstrukt des sozialrechtlichen Dreiecks, welches sich daraus ergibt, dass der Staatsapparat soziale Dienstleistungen finanziert, welche bestimmte Menschen oder die Allgemeinheit empfangen, stellt Marketing vor besondere Aufgaben. Auch ideelle Werte und die gleichzeitige wirtschaftliche Notwendigkeit von Nonprofit-Organisationen tragen dazu bei, dass Marketing an die Besonderheiten der Sozialwirtschaft angepasst werden muss. Marketing bewegt sich damit zwischen den unterschiedlichen Zielen der Nonprofit-Organisationen und den Bedrfnissen staatlicher Geldgeber, direkter Leistungsempf„nger und derjenigen, die in Nonprofit-Organisationen besch„ftigt sind. Das vorliegende Buch verbindet die Bereiche Marketing und Sozialwirtschaft und setzt sich insbesondere mit Nonprofit-Organisationen, die sich auf staatlich finanzierte soziale Dienstleistungen spezialisiert haben, auseinander. Dabei werden die Soziale Arbeit hinsichtlich ihrer Art und Einordnung zwischen Staat und Lebenswelt, staatliche Geldgeber hinsichtlich ihrer lokalen Verortung und Non-Profit-Organisationen hinsichtlich ihrer Unternehmensst„rke und verschiedenen Geldgeber untersucht. Auf diese Weise sollen innerhalb des strategischen und operativen Marketings m”glichst konkrete Zielrichtungen, Strategien und Taktiken entwickeln werden, um schlieálich die allgemeine Umsetzbarkeit von Marketing und dessen Wirksamkeit bei Nonprofit-Organisationen im sozialrechtlichen Dreieck verdeutlichen zu k”nnen. Insgesamt leistet die Studie einen Beitrag zur Professionalisierung Sozialer Arbeit und soll Nonprofit-Organisationen, die innerhalb des sozialrechtlichen Dreiecks operieren, als Marketingleitfaden dienen.
The Price Of Global Health
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Author : Ed Schoonveld
language : en
Publisher: Routledge
Release Date : 2016-02-24
The Price Of Global Health written by Ed Schoonveld and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Business & Economics categories.
Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments continues to rise as unhealthy lifestyles cause further increases in diabetes and cardiovascular disease. Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry. How should drug prices be set and what does it mean for patients? Why do governments increasingly get involved, and what is its impact on the global competitive environment? How can a life-saving industry have a poorer image than gun and tobacco industries, whose products are associated with death? Ed Schoonveld explains how pharmaceutical prices are determined in a complex global payer environment and what factors influence the process. His insights will help a wide range of audiences, from healthcare industry professionals to policy makers and the broader public, to gain a better understanding of this highly complex and emotionally charged field. The Price of Global Health is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Furthermore, many country chapters have been substantially updated to reflect changes in the healthcare systems, including the Affordable Care Act in the US, AMNOG in Germany, medico-economic requirements in France and many other country-specific changes. Lastly, almost every chapter has been updated with new examples and illustrations.