Erfolgsfaktor Innovation Neue Leistungsangebote Gemeinsam Mit Kunden Entwickeln
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Studie Erfolgsfaktor Innovation
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Author : Peter J. Kreuz
language : de
Publisher:
Release Date : 2003
Studie Erfolgsfaktor Innovation written by Peter J. Kreuz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Erfolgsfaktor Innovation Neue Leistungsangebote Gemeinsam Mit Kunden Entwickeln
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Author : Peter Kreuz
language : de
Publisher:
Release Date : 2003
Erfolgsfaktor Innovation Neue Leistungsangebote Gemeinsam Mit Kunden Entwickeln written by Peter Kreuz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Weitere Angaben Inhalt: Kunden und Anwender sind wichtige Ideengeber für neue bzw. verbesserte Produkte und Dienstleistungen. Allerdings ist ihre Einbindung in den Innovationsprozess nur dann sinnvoll, wenn dies mit den "richtigen" Kunden, zum passenden Zeitpunkt und den geeigneten Methoden erfolgt. Die Studie untersucht: - die wichtigsten Quellen für Innovationsideen - die erfolgreichsten Methoden zur Integration von Kunden - die Auswahlkriterien zur Identifikation der besten Kunden - die Phasen, in denen Kunden in den Innovationsprozess integriert werden - die wichtigsten Ziele bei der Integration von Kunden - die bedeutendsten Barrieren, die eine intensivere Kundenintegration verhindern Vorgehensweise: Im Rahmen der Studie wurden über 450 Manager aus Deutschland, Österreich und der Schweiz befragt. Ergänzend hierzu wurden zahlreiche Workshops durchgeführt und Fallstudien erfolgreicher Unternehmen entwickelt. Zielgruppe: Fach- und Führungskräfte aus - Marketing & Vertrieb - Produktmanagement - Innovationsmanagement (F&E) - Unternehmensberater. Weitere Informationen sowie Leseproben unter http://www.advanced-innovation.com/innovation/studie03.htm
Cultivating Corporate Innovation
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Author : Bertelsmann Stiftung
language : en
Publisher: Verlag Bertelsmann Stiftung
Release Date : 2010-07-30
Cultivating Corporate Innovation written by Bertelsmann Stiftung and has been published by Verlag Bertelsmann Stiftung this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-30 with Business & Economics categories.
"Innovation," over the last years, has become one of the most used terms in corporate practice and management theory. Companies hardly have an alternative to constantly fostering innovation if they want to survive in the long run. In order to achieve constant willingness and capacity for innovations, taking along employees on this path, establishing transparency about the necessity of innovation, and creating the framework conditions for creative, motivated performance with the help of corporate culture are necessary preconditions. Granting entrepreneurial freedom within as decentral structures as possible, delegating responsibility in combination with profit sharing, and leading a partnership-based dialogue among all stakeholders transports identification with the company and the tasks. This again encourages the willingness to perform and change among employees as well as the competitiveness of the company. Three case studies of internationally successful corporations prove this context and give impulses to shape an innovation-friendly corporate culture.
User Integration In Sustainable Product Development
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Author : Esther Hoffmann
language : en
Publisher: Routledge
Release Date : 2017-09-08
User Integration In Sustainable Product Development written by Esther Hoffmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Changes in production and consumption patterns are a crucial element in advancing the sustainability agenda. Many companies are now contributing to such efforts through a focus on sustainable innovation when developing new products and services. However, problematically, many such products fail as consumers reject them in the marketplace. User integration in product development is a well-suited approach to increase the usability and the marketability of new products. This book asks the following question: under what conditions can companies trigger sustainability-oriented organizational learning processes by integrating consumers in product development? The author analyses this question by studying a new approach called INNOCOPE (Innovating through consumer-integrated product development). The analysis is based on a process model of organizational learning, distinguishing different learning phases and related boundary-spanning activities. The case study shows that boundary spanning and communication with external actors may directly affect almost all phases of the organizational learning process. Depending on the organizational learning phase, specific boundary-spanning activities are identified that can be characterized as outside-in, inside-in or inside-out directed processes. Moreover, the book describes supportive conditions for user integration with regard to the company, the product, the users involved and the communication process, and provides managerial recommendations. User Integration in Sustainable Product Development sheds new light on the interaction between companies and users in innovation processes and how they relate to sustainable product development. Its focus on organizational learning at and across the boundaries of companies is original, stimulating, improves our understanding of user–producer interactions and distinguishes the book from other publications on the market. The book provides a hugely comprehensive overview of user integration in innovation processes: its advantages, problems and weaknesses, and the methods in which it is currently applied. This, along with a systematic analysis of organisational learning provides the reader with a complete understanding of what has to be considered when studying user-producer interactions from a company perspective and provides the basis for further improvements and company strategies to advance the take-up of sustainable products. The book will be essential reading for academics and practitioners involved with organizational learning, innovation studies, sustainable design and product development, and marketing.
Governance Of Integrated Product Policy
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Author : Dirk Scheer
language : en
Publisher: Routledge
Release Date : 2017-09-08
Governance Of Integrated Product Policy written by Dirk Scheer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
European policy patterns are in a state of transformation. New governance models are shifting power away from states and toward the involvement of all stakeholders and the idea of shared responsibility. It's a move from command and control to push and pull. What's in this new approach for the environment? This book provides a detailed analysis of the example of integrated product policy (IPP) which aims to improve the environmental performance of products and services through their life-cycle. All products cause environmental degradation in some way, whether from their manufacturing, use or disposal. The life-cycle of a product is often long and complicated. It covers all the areas from the extraction of natural resources, through their design, manufacture, assembly, marketing, distribution, sale and use to their eventual disposal as waste. At the same time it also involves many different actors such as designers, manufacturers, marketers, retailers and consumers. IPP attempts to systematically stimulate each phase of this complicated chain to improve its environmental performance. With the involvement of so many different products and actors there cannot be one simple policy measure for everything. Instead, IPP employs a whole variety of tools – both voluntary and mandatory – which are used to achieve identified objectives. These include economic instruments, the phase-out of dangerous materials, voluntary agreements, eco-labelling and product design guidelines. IPP is still in relative infancy and can be seen as an ongoing process hugely dependent on effective governance measures to ensure its continued success. This book presents a plethora of perspectives from policy-makers, researchers and consultancies, representatives from business, environmental and consumer associations on how to effectively conceptualise, institutionalise and implement IPP. The book is divided into four parts. First, the approach to the governance of IPP is examined in relation to other approaches to sustainable production and consumption. Second, the widely differing approaches to environmental product policy in practice at national, supranational and global level are analysed. Third, the book explores the challenge of designing a coherent policy mix to support the integration of sustainable consumption and production patterns by sector and theme. Finally, the book concentrates on the key issue of how to involve stakeholders in IPP in order to encourage continuous innovations for sustainability throughout the value chain. Governance of Integrated Product Policy aims to fill a clear gap in work to date on sustainable production and consumption by providing researchers and practitioners from politics, business and civil society new insights into modern environmental governance in practice.
Innovationskulturen F R Den Aufbruch Zu Neuem
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Author : Bernd Kriegesmann
language : de
Publisher: Springer-Verlag
Release Date : 2007-02-22
Innovationskulturen F R Den Aufbruch Zu Neuem written by Bernd Kriegesmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-22 with Business & Economics categories.
Die Autoren analysieren die Empfehlungen modischer Innovationskonzepte, zeigen Widersprüche und Missverständnisse auf und konfrontieren sie mit praktischen Erfahrungen innovativer Kräfte. Im Mittelpunkt ihrer Überlegungen stehen folgende Fragen: Wie müssen Innovationskulturen beschaffen sein, um für den Aufbruch zu Neuem tauglich zu sein? Wie ist der Wandel zu einer Innovationen fördernden bzw. Neuerungen ermöglichenden Organisation zu gestalten?
Von Der Gesch Ftsidee Zum Markterfolg
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Author : Erich J. Schwarz
language : de
Publisher: Linde Verlag GmbH
Release Date : 2012-11-15
Von Der Gesch Ftsidee Zum Markterfolg written by Erich J. Schwarz and has been published by Linde Verlag GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-15 with Business & Economics categories.
Eine gute Idee ist nur der erste Schritt zu einem erfolgreichen Unternehmen. Um im Wettbewerb zu bestehen, ist eine stetige am Markt und den zukünftigen Kunden orientierte Entwicklung neuer Produkte und Geschäftsmodelle wesentlich. Eine langfristig erfolgreiche Unternehmensentwicklung setzt systematisch betriebenes Innovationsmanagement voraus. Dieses Buch vermittelt das Wissen und die Methoden, um markt- und kundenorientiert Produkte, Geschäftsmodelle und darauf aufbauend einen Businessplan zu entwickeln. Auch nach der Markteinführung des ersten Produkts unterstützt es Unternehmer dabei, die Innovationsfähigkeit ihres Betriebs zu erhalten und weiterzuentwickeln. Zahlreiche betriebswirtschaftliche Instrumente, Arbeitsblätter und Tipps begleiten von der Geschäftsidee zum erfolgreichen Produkt am Markt.
Innovationen Im Unternehmen Kultivieren
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Author : Bertelsmann Stiftung
language : de
Publisher: Verlag Bertelsmann Stiftung
Release Date : 2010-07-23
Innovationen Im Unternehmen Kultivieren written by Bertelsmann Stiftung and has been published by Verlag Bertelsmann Stiftung this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-23 with Business & Economics categories.
"Innovation" ist in den letzten Jahren zu einem der meist verwendeten Begriffe in Unternehmenspraxis und Managementtheorie geworden. Es gibt kaum eine Alternative zur ständigen Innovationsförderung, wenn Unternehmen überleben wollen - und dazu brauchen sie ihre Mitarbeiter. Ständige Innovationsbereitschaft und -fähigkeit erfordert, Transparenz über die Notwendigkeit von Innovation zu schaffen und in der Unternehmenskultur Rahmenbedingungen für kreative, motivierte Leistungen zu bieten. Gewährung unternehmerischen Freiraums innerhalb möglichst dezentraler Strukturen, die Verantwortungsdelegation in Verbindung mit Erfolgsbeteiligungen und ein partnerschaftlicher Dialog zwischen allen Stakeholdern vermitteln Identifikation mit dem Unternehmen und den Aufgaben. Das wiederum begünstigt die Leistungs- und Veränderungsbereitschaft der Mitarbeiter und damit die Wettbewerbsfähigkeit des Unternehmens. Drei Fallstudien international erfolgreicher Unternehmen belegen diese Zusammenhänge und geben Impulse für eine innovationsförderliche Unternehmenskultur.
Kundenwertbasierte Effizienzmessung
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Author : Nadine Schneider
language : de
Publisher: Springer-Verlag
Release Date : 2007-11-09
Kundenwertbasierte Effizienzmessung written by Nadine Schneider and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-09 with Business & Economics categories.
Nadine C. Schneider entwickelt ein Modell zur Messung der Gesamtmarketingeffizienz. Sie zieht den Kundenwert als Marketingoutput heran und überwindet so die Defizite traditioneller Performancemaße, die entweder keinen Bezug zum Shareholder Value aufweisen oder die Messung einzelner Marketingmaßnahmen nicht zulassen. Ihr ganzheitliches Kundenwertmodell wendet die Autorin im Rahmen einer Längsschnittstudie empirisch zur Effizienzmessung an.
Internationales Wissensmanagement
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Author : Michael Gehle
language : de
Publisher: Springer-Verlag
Release Date : 2006-01-26
Internationales Wissensmanagement written by Michael Gehle and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-26 with Business & Economics categories.
Mit seinem "International House of Knowledge Management" präsentiert Michael Gehle ein leistungsfähiges Konzept für das Wissensmanagement in wissensintensiven internationalen Unternehmen. Es ruht auf den Säulen Mensch & Kultur, Organisation & Prozess sowie Informations- & Kommunikationsmanagement.