Erfolgspotenziale Und Risikomanagement Von Shop In Shop Systemen Als Kooperationsform Zwischen Hersteller Und Handel
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Erfolgspotenziale Und Risikomanagement Von Shop In Shop Systemen Als Kooperationsform Zwischen Hersteller Und Handel
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Author : Daniel-Sandro Coelho
language : de
Publisher: diplom.de
Release Date : 2009-02-23
Erfolgspotenziale Und Risikomanagement Von Shop In Shop Systemen Als Kooperationsform Zwischen Hersteller Und Handel written by Daniel-Sandro Coelho and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-23 with Business & Economics categories.
Inhaltsangabe:Einleitung: In den letzten Jahren ist eine starke Vertikalisierungstendenz von Herstellerunternehmen im Handel zu beobachten. Nicht nur, dass die Hersteller mit eigenen Fachgeschäften (Flagshipstores) um anspruchsvollere Kundschaft werben, auch versuchen die Hersteller mit eigener Angebotspräsentation im Betrieb des Einzelhandels ihre Absatzstellung zu verbessern. Diese integrierte Angebotspräsentation wird in der Praxis als Shop-in-Shop bezeichnet. Das Shop-in-Shop System, übersetzt Laden-im-Laden, kommt vor allen oft in Kauf- und Warenhäusern in verschiedenen Ausprägungsformen zum Einsatz. Das System ist im Grunde genommen ein älteres Konzept. Dabei wird berichtet, dass schon im Jahre 1935 im Britischen Warenhaus Selfridges der Hersteller Jaeger Damenbekleidung im Shop-in-Shop Stil vertrieb. Die heutige Fachliteratur spricht immer öfter von Shop-in-Shop Systemen. Ihre zunehmende Präsenz zeugt davon, dass Prozesse, die traditionell vom Handel autonom durchgeführt wurden, durch eine gemeinsame Koordination verbessert werden können. Mit dem Shop-in-Shop Begriff hat man eine gewisse Vorstellung und es scheint auf dem ersten Blick klar und verständlich zu sein, was sich dahinter verbirgt. Allerdings fehlt in der Theorie eine klare Shop-in-Shop Definition: einerseits besteht für Hersteller und Händler in der Praxis viel Handlungsspielraum bei der Ausgestaltung des Konzeptes, andererseits führt es aber zum allgemeinen Unverständnis des Shop-in-Shop Konzeptes. Für Hersteller und Händler scheint das Shop-in-Shop auf der einen Seite eine gute Möglichkeit darzustellen, Erfolgspotenziale auszunutzen, die ohne Shop-in-Shop nicht oder nur teilweise erreichbar wären. Auf der anderen Seite ist das Shop-in-Shop Konzept mit Risiken verbunden, die entweder für einen der beiden Kooperationspartner oder für beide gleichzeitig ein Risiko darstellt. Neben den Erfolgspotenzialen werden die Risiken eingehender beleuchtet und Lösungen vorgeschlagen mit dem Ziel, die Risiken zu minimieren und somit zugleich die Erfolgsaussichten für die Beteiligten zu erhöhen. Das Konzept wird daher durch eine genauere Betrachtung bezüglich der Vor- und Nachteile untersucht. Gang der Untersuchung: Aus der Problemstellung ergibt sich als Zielsetzung der Arbeit, die verschiedenen Facetten des Shop-in-Shop Systems darzustellen, die anhand einer Erfolgspotenzial- und Risikobetrachtung zu einer besseren Transparenz des Konzepts führen soll. Nicht ist das Ziel der [...]
Elementary Probability Theory
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Author : Kai Lai Chung
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-12
Elementary Probability Theory written by Kai Lai Chung and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Mathematics categories.
This book provides an introduction to probability theory and its applications. The emphasis is on essential probabilistic reasoning, which is illustrated with a large number of samples. The fourth edition adds material related to mathematical finance as well as expansions on stable laws and martingales. From the reviews: "Almost thirty years after its first edition, this charming book continues to be an excellent text for teaching and for self study." -- STATISTICAL PAPERS
Integrated Information Management
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Author : Rüdiger Zarnekow
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-25
Integrated Information Management written by Rüdiger Zarnekow and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-25 with Business & Economics categories.
This book addresses the challenges facing information management (IM) and presents practical solution propositions. The first section describes six current trends and challenges to IM. The second section introduces a comprehensive model of integrated information management (IIM). The third section, using six practical examples, describes how selected concepts of IIM can be implemented. This book is built upon the fundamental premise of transferring successful management concepts from industrial production to IT management.
Top 100 In European Transport And Logistics Services
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Author : Peter Klaus
language : en
Publisher:
Release Date : 2007
Top 100 In European Transport And Logistics Services written by Peter Klaus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Multivariate Analysis
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Author : Klaus Backhaus
language : en
Publisher: Springer Nature
Release Date : 2023-06-28
Multivariate Analysis written by Klaus Backhaus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-28 with Business & Economics categories.
Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Social Customer Relationship Management
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Author : Rainer Alt
language : en
Publisher: Springer Nature
Release Date : 2019-08-29
Social Customer Relationship Management written by Rainer Alt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-29 with Business & Economics categories.
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Business Process Excellence
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Author : August-Wilhelm Scheer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-09-15
Business Process Excellence written by August-Wilhelm Scheer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-15 with Business & Economics categories.
Business process management is the basis for all initiatives like SCM, CRM, ERP, or business intelligence. New component and internet-based software architectures and web services require a solid process management to deliver the expected business success. However, many organizations still struggle to find the right approach to business process management. IDS Scheer delivers with ARIS the framework to meet this challenge successfully. IDS Scheer has successfully applied its ARIS business process management approach at thousands of organizations worldwide such as Intel, Siemens, or the US Navy. This book presents international case studies in various manufacturing and service industries as well as the public sector. It shows how to achieve business process excellence in practice.
Strategic Supply Chain Design
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Author : Werner Delfmann
language : en
Publisher: Kölner Wissenschaftsverlag
Release Date : 2007
Strategic Supply Chain Design written by Werner Delfmann and has been published by Kölner Wissenschaftsverlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Consumer Behavior And Culture
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Author : Marieke de Mooij
language : en
Publisher: SAGE
Release Date : 2019-06-10
Consumer Behavior And Culture written by Marieke de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Business & Economics categories.
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Supply Chain Planning
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Author : Hans-Otto Günther
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-03-05
Supply Chain Planning written by Hans-Otto Günther and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-05 with Business & Economics categories.
In recent years, supply chain planning has emerged as one of the most challenging problems in the industry. As a consequence, the planning focus is shifting from the management of plant-speci?c operations to a holistic view of the various logistics and productionstages, that is an approach in which suppliers, productionplants and customers are considered as constituents of an integrated network. A major dr- ing force behind this development lies in the globalization of the world economy, which has facilitated the co-operation between different partners working together in world-wide logistics networks. Hence, considerable cost savings can be gained from optimizing the structure and the operations of complex supply networks li- ing plants, suppliers, distribution centres and customers. Consequently, to improve the performance of the entire logistic chain, more sophisticated planning systems and more effective decision support are needed. Clearly, successful applications of supply chain management have driven the development of advanced planning systems (APS), which are concerned with s- porting decision-making activities at the strategic, tactical and operational decision level. These software packages basically rely on the application of quantitative methods, which are used to model the underlying complex decision problems c- sidering the limited availability of resources and the need to react on time to customer orders. The core module at the mid-term level of APS comprises op- ational supply chain planning. In many industries, productionstages are assigned to differentplantsand distribution centreshave been established at geographicallyd- persed locations.