Essays On Congruence Theory In Marketing
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Essays On Congruence Theory In Marketing
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Author : Robér Rollin
language : en
Publisher: Springer Nature
Release Date : 2022-09-30
Essays On Congruence Theory In Marketing written by Robér Rollin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Business & Economics categories.
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Congruency Expectations And Consumer Behavior In Digital Environments
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Author : Frederic Nimmermann
language : en
Publisher: Springer Nature
Release Date : 2019-10-23
Congruency Expectations And Consumer Behavior In Digital Environments written by Frederic Nimmermann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-23 with Business & Economics categories.
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
New Essays In Marketing Theory
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Author : George Fisk
language : en
Publisher:
Release Date : 1971
New Essays In Marketing Theory written by George Fisk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing categories.
Includes index 449-460 pp.
Consumer Research
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Author : Morris B. Holbrook
language : en
Publisher: SAGE Publications
Release Date : 1995-06-09
Consumer Research written by Morris B. Holbrook and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-06-09 with Business & Economics categories.
Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field. Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook′s history is a classic study of consumerism too. Editor′s Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today′s university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Congruity Theory
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Author : Caitlin Michelle McLaughlin
language : en
Publisher:
Release Date : 2009
Congruity Theory written by Caitlin Michelle McLaughlin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Technology Oriented Customer Touchpoints In Context Of Services In Retailing
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Author : Tobias Röding
language : en
Publisher: Springer Nature
Release Date : 2023-01-10
Technology Oriented Customer Touchpoints In Context Of Services In Retailing written by Tobias Röding and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..
Essays On Product Strategies Through Consideration Of Individual Distributions
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Author : Hagit Perry
language : en
Publisher:
Release Date : 2016
Essays On Product Strategies Through Consideration Of Individual Distributions written by Hagit Perry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Marketing literature and practitioners are in agreement that it is essential for brands in competitive markets to identify segments that should be targeted and to build rational product strategies that target these segments. It is essential because most markets include consumers with heterogeneous preferences and precise segmentation and targeting creates product differentiation, which prevents direct competition and allow the market to reach an optimal profit optimization equilibrium. In this consumer markets' era, defined by practitioners as the big data era, consumers' individual transactions and actions, which reveal their preferences, became highly available to marketers. This allows marketers to greatly improve their targeting and to optimize their profits through that. This dissertation contains three essays that examine optimal products strategies with consideration of individual distributions. Through the models that are built and estimated, individual preferences are identified. Following that, individuals are aggregated into clustered segments, and clear optimization strategy is designed. All the essays build and discuss structural models and estimation strategies. Each estimation uses unique datasets that were selected and organized carefully for the purpose of robust identification of the varied effects that are examined and analyzed. Each essay identifies and considers the individual distributions in the analyses. Altogether, the essays provide a deeper understanding of how to consider individual distributions in varied settings and marketing needs that marketers face frequently. Chapter 1 examines the theory of trying, forgetting, and sales in empirical settings. This is an important model as there are many markets where consumers need to try products for realizing their fit, however after trying, some consumers may forget the fit over time through learning processes of competitive information and other processes. The theory shows that the trying and forgetting model predicts that sales will occur periodically according to the magnitudes of the effects as the sales are used by the brands as product-fit reminders to the targeted consumers. For the empirical examination of this theory, a model that includes trying and forgetting effects within the standard demand side model is built and estimated. The model allows consumers to have heterogeneous tastes and includes treatment for possible endogeneity. Using the demand estimation and including an individual level distribution estimation, the population is divided into segments. Consumers are divided by their utilities for products as it is optimal for firms to target with the regular price the segments that favor the and when they launch sales, they may target more segments as the trying experience may affect their utility and make them be included in the main segment that this firm targets. This segmentation of the data makes it possible to find the equilibrium in which each firm optimizes profits and the market does not enter a situation of direct competition and a Bertrand game as the firms focus on the segments that favor them and launch temporal sales to introduce or remind consumers of the products fit. This allows the identification prices strategies that optimize profits. Chapter 1 also builds a novel dynamic game supply side model together with simulation strategy and technique for that. This is a major contribution as it finds the equilibrium of a multi agent, segments, states, and periods dynamic game for these common settings where firms need to design a long-term, per period, pricing menu as they cannot change their product pricing often. The results of the estimation and simulation show that the trying and forgetting effects are highly significant on the demand side, but are not used well by some brands through their introduction period and afterward, which greatly and negatively influence their market share and long-term profits. Chapter 2 examines a method of finding individual level preference for attributes across products and the importance that it can have on policy makers, marketers, and consumers. It specifically discusses the case of reducing overweight in the population through finding the willingness to pay for the fat attribute of products among consumers that consistently buy fattier products at varied categories and introducing these consumers to products that are healthier for them through promotions on those products. This is an important question as overweight is was recognized as a global epidemic and thus researchers and policy makers are consistently looking for solutions with no consistent finding yet as neither macro taxes of attributes such as sugar or fat nor or macro subsidies of healthier products were feasible, effective, or efficient. It shows that the standard model does not allow targeted and effective promotions to these consumers as there is a gap in willingness to pay for fat through the population compared to the targeted group. However, using the estimation of the individual level distributions, this part shows that it is possible to convert this segment of consumers to choose healthier products through small magnitude promotional pricing. Chapter 3 examines a case that is opposite to the previous chapters. While in the previous chapters the segments were revealed through the estimation and individual distribution estimation methods. The data in this chapter saliently reveals that 20\% of consumers increased their per unit spend in a durable goods category at the first months of the US sub-prime recession of 2008. This hints that a large portion of the consumers became price loving at the beginning of one of the most difficult periods of the US economy. This is clearly the opposite to the expectation, thus chapter examines the data carefully and suggest varied models. Finally, it shows that in this case, a well specified demand model can identify the reasons for the initial confusion coming from the data. Altogether, the essays examine frequent market settings that were not examined before and provide models together with estimation strategies and methods, which allow better optimization of product strategies through the consideration of individual level distributions and through segmenting the population accordingly.
Essays On Purchasing And Supply Management
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Author : Daniel Kern
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-04-20
Essays On Purchasing And Supply Management written by Daniel Kern and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-20 with Business & Economics categories.
Daniel Kern provides an answer on how to implement the theoretical concepts into day-to-day business of multinational corporations through the empirical validation of SCM models and in-depth casestudies. The four essays cover research on inter-firm collaboration, supply risk management, purchasing competences and research on measuring and benchmarking SCM efforts.
Self Congruity
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Author : M. Joseph Sirgy
language : en
Publisher: Praeger
Release Date : 1986-08-05
Self Congruity written by M. Joseph Sirgy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08-05 with Computers categories.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Trust Ethnicity And Identity
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Author : Janet T. Landa
language : en
Publisher: University of Michigan Press
Release Date : 1994
Trust Ethnicity And Identity written by Janet T. Landa and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
How ethnic kin-based trading networks can rely on trust when a well-developed framework of contract laws is missing