Essays On Performance Implications Of Social Media For Established And Nascent Firms
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Essays On Performance Implications Of Social Media For Established And Nascent Firms
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Author : Alireza Golmohammadi
language : en
Publisher:
Release Date : 2018
Essays On Performance Implications Of Social Media For Established And Nascent Firms written by Alireza Golmohammadi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business categories.
The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms' marketing budget, there is significant heterogeneity in firms' social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed. The first essay utilizes integrated marketing communication as the theoretical lens to explores the implications of a unique opportunity offered by social media, that is, the ability to simultaneously broadcast to the mass audience (impersonal communication) and interact with individuals (personalized communication). Using a unique dataset, which includes the tweets, as well as financial data of S&P 500 firms present on Twitter, this essay reveals that the effects of communication modes are more intricate than a sole focus on the main effects would suggest. Complementing the first essay which focuses on established firms, the second essay explores the implications of social media communication for B2B new ventures. Building on the literature on strategic similarity and dissimilarity, and comparative linguistics, this essay demonstrates that the lingual similarity of a B2B new venture's social media communications to those of its competitors and customers, can signal important information about the venture's marketing capabilities, thus impacting its success in fundraising.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Four Essays On International Entrepreneurship
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Author : Gordian Rättich
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-07-29
Four Essays On International Entrepreneurship written by Gordian Rättich and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-29 with Business & Economics categories.
Gordian Rättich provides with his four essays on distinctive levels of International Entrepreneurship an answer on some of the most essential challenges by shedding light on how social groups, economic institutions and nations manage to overcome the challenges of internationalization and gain competitive advantages.
Family Business Debates
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Author : Oscar Montiel
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-11-28
Family Business Debates written by Oscar Montiel and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Business & Economics categories.
Family Business Debates provides a novel, ground-breaking approach to diverse and contemporary topics in current business management research, focusing on family enterprises to study both the positive and negative aspects of such commercial structures.
The Growth Of Firms
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Author : Alex Coad
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01
The Growth Of Firms written by Alex Coad and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
Research into firm growth has been accumulating at a terrific pace, and Alex Coad s survey of this multifaceted field provides a detailed, comprehensive overview of the latest developments. Much progress has been made in empirical research into firm growth in recent decades due to factors such as the availability of detailed longitudinal datasets, more powerful computers and new econometric techniques. This book provides an up-to-date catalogue of empirical work, as well as a coherent theoretical structure within which these new results can be interpreted and understood. It brings together a large body of recent research on firm growth from a multidisciplinary perspective, providing an up-to-date synthesis of stylized facts and empirical regularities. Numerous empirical findings and theories of firm growth are also surveyed and compared in order to evaluate their validity. Drawing on a vast and diverse body of research, this book will prove invaluable to students, academics, policy makers and practitioners with a need to keep abreast of studies in industrial organization, firm growth and management.
How Information Gives You Competitive Advantage
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Author : Michael E. Porter
language : en
Publisher:
Release Date : 1985
How Information Gives You Competitive Advantage written by Michael E. Porter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
E Business And Telecommunications
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Author : Mohammad S. Obaidat
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-03-16
E Business And Telecommunications written by Mohammad S. Obaidat and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-16 with Computers categories.
This book constitutes the refereed proceedings of the 6th International Joint Conference on e-Business and Telecommunications, ICETE 2009, held in Milan, Italy, in July 2009. The 34 revised full papers presented together with 4 invited papers in this volume were carefully reviewed and selected from 300 submissions. They have passed two rounds of selection and improvement. The papers are organized in topical sections on e-business; security and cryptography; signal processing and multimedia applications; wireless information networks and systems.
Local Economic And Employment Development Leed Culture And Local Development
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2005-04-21
Local Economic And Employment Development Leed Culture And Local Development written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-21 with categories.
This publication highlights the impact of culture on local economies and the methodological issues related to its identification.
The New Age Of Innovation Driving Cocreated Value Through Global Networks
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Author : C. K. Prahalad
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-05-04
The New Age Of Innovation Driving Cocreated Value Through Global Networks written by C. K. Prahalad and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-04 with Business & Economics categories.
Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for Redesigning systems to co-create value with customers and connect all parts of a firm to this process Measuring individual behavior through smart analytics Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes Treating all involved individuals--customers, employees, investors, suppliers--as unique Working across cultures and time-zones in a seamless global network Building teams that are capable of providing high-quality, low-cost solutions rapidly To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
The Oxford Handbook Of Asian Business Systems
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Author : Michael A. Witt
language : en
Publisher: OUP Oxford
Release Date : 2014-01-30
The Oxford Handbook Of Asian Business Systems written by Michael A. Witt and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
Much of the existing literature within the "varieties of capitalism " (VOC) and "comparative business systems " fields of research is heavily focused on Europe, Japan, and the Anglo-Saxon nations. As a result, the field has yet to produce a detailed empirical picture of the institutional structures of most Asian nations and to explore to what extent existing theory applies to the Asian context. The Oxford Handbook of Asian Business Systems aims to address this imbalance by exploring the shape and consequences of institutional variations across the political economies of different societies within Asia. Drawing on the deep knowledge of 32 leading experts, this book presents an empirical, comparative institutional analysis of 13 major Asian business systems between India and Japan. To aid comparison, each country chapter follows the same consistent outline. Complementing the country chapters are eleven contributions examining major themes across the region in comparative perspective and linking the empirical picture to existing theory on these themes. A further three chapters provide perspectives on the influence of history and institutional change. The concluding chapters spell out the implications of all these chapters for scholars in the field and for business practitioners in Asia. The Handbook is a major reference work for scholars researching the causes of success and failure in international business in Asia.