Essays On The Influence Of Media
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Impacts And Influences
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Author : James Curran
language : en
Publisher: Routledge
Release Date : 2013-12-16
Impacts And Influences written by James Curran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
Examines a variety of events and developments in twentieth-century British history - from the Boer war to the demise of the GLC. The historical perspective provides an illuminating understanding of the interaction between the media and evolving social and political processes. Together the chapters provide an original picture of the ways in which press, cinema, radio and television can be seen as having wielded power in the course of this century.
Impacts And Influences
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Author : James Curran
language : en
Publisher:
Release Date : 2004
Impacts And Influences written by James Curran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Mass media categories.
Essays On The Influence Of Media
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Author : Michael Thomas
language : en
Publisher:
Release Date : 2017
Essays On The Influence Of Media written by Michael Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
CHAPTER 2: Many advertisements, such as national television ads, are purchased for large populations, preventing marketers from perfectly targeting all subsets of the population. Additionally, researchers increasingly have the data required to measure which populations have received too much or too little advertising. In this paper, I argue that, together, these events generate a natural experiment which can be used to obtain consistent estimates of the response to advertising. I present a formal model for exploiting this natural experiment and report the results of its application to multiple product categories. Estimates from this "coarseness" strategy are consistent with recent literature, suggesting many standard approaches to estimating the response to advertising may produce misleading results due to unobservables.
Recharting Media Studies
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Author : Philip Bounds
language : en
Publisher: Peter Lang
Release Date : 2008
Recharting Media Studies written by Philip Bounds and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Scholars in Media Studies increasingly take the view that our understanding of the history of the discipline is deeply inadequate. It is now widely recognised that a large number of important media analysts have simply been omitted from the standard histories. This book aims to fill in some of the gaps by examining the work of eleven neglected writers, each of whom has made a seminal contribution to the analysis of the media but whose work rarely appears in student textbooks, anthologies and readers. In keeping with the interdisciplinary ambitions of contemporary Media Studies, the selected thinkers are drawn from a wide range of historical periods and intellectual backgrounds. There are chapters on sociologists, creative writers, cultural theorists, art critics, journalists and even ancient Greek philosophers. The aims of the book are by no means purely antiquarian. The contributors believe that a revival of interest in the work of their chosen writers can go a long way towards revitalising Media Studies, especially by (1) drawing attention to a variety of theoretical and methodological approaches which have yet to be adequately exploited, (2) suggesting new areas of research, and (3) transforming our understanding of the historical development of Media Studies.
Can The Media Serve Democracy
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Author : S. Coleman
language : en
Publisher: Springer
Release Date : 2015-01-02
Can The Media Serve Democracy written by S. Coleman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-02 with Political Science categories.
This landmark collection brings leading scholars in the field of political communication to debate one of the most important questions of our age: Can the media serve democracy? For the media to be democratic, they must enter into a positive relationship with their readers, viewers and listeners as citizens rather than consumers who buy things, audiences who gaze upon spectacles or isolated egos, obsessed with themselves. The media's first task is to remind people that they are inhabitants of a world in which they can make a difference. By enabling citizens to encounter and make sense of events, relationships and cultures of which they have no direct experience, the media constitute a public arena in which members of the public come together as more than passing strangers.
Essays On Social Media Social Influence And Social Comparison
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Author : Qian Tang
language : en
Publisher:
Release Date : 2013
Essays On Social Media Social Influence And Social Comparison written by Qian Tang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Social networking and social media technologies have greatly changed the way information is created and transmitted. Social media has made content contribution an efficient approach for individual brand building. With abundant user generated content and social networks, content consumers are constantly subject to social influence. Such social influence can be further utilized to encourage pro-social behavior. Chapter 1 examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media websites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision--that contributors are forward-looking, anticipating how their decisions impact future rewards. Using data collected from YouTube, we show that content contribution is driven by a contributor's desire for exposure, revenue sharing, and reputation and that the contributor makes decisions dynamically. Chapter 2 examines how social influence impact individuals' content consumption decisions in social network. Specifically, we consider social learning and network effects as two important mechanisms of social influence, in the context of YouTube. Rather than combining both social learning and network effects under the umbrella of social contagion or peer influence, we develop a theoretical model and empirically identify social learning and network effects separately. Using a unique data set from YouTube, we find that both mechanisms have statistically and economically significant effects on video views, and which mechanism dominates depends on the specific video type. Chapter 3 studies incentive mechanism to improve users' pro-social behavior based on social comparison. In particular, we aim to motivate organizations to improve Internet security. We propose an approach to increase the incentives for addressing security problems through reputation concern and social comparison. Specifically, we process existing security vulnerability data, derive explicit relative security performance information, and disclose the information as feedback to organizations and the public. To test our approach, we conducted a field quasi-experiment for outgoing spam for 1,718 autonomous systems in eight countries. We found that the treatment group subject to information disclosure reduced outgoing spam approximately by 16%. Our results suggest that social information and social comparison can be effectively leveraged to encourage desirable behavior.
Media And Power
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Author : James Curran
language : en
Publisher: Psychology Press
Release Date : 2002
Media And Power written by James Curran and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with History categories.
Using case studies and overviews, this is a critical guide to the debates that are causing researchers to question old models of understanding the media and to seek new ones.
Mass Media And The National Experience
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Author : Ronald T. Farrar
language : en
Publisher: Harper & Row Barnes & Noble Import Division
Release Date : 1971
Mass Media And The National Experience written by Ronald T. Farrar and has been published by Harper & Row Barnes & Noble Import Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Social Science categories.
Conflict Trauma And The Media
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Author : Guy Hodgson
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2017-11-06
Conflict Trauma And The Media written by Guy Hodgson and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Social Science categories.
Conflict in all its guises is usually at the centre of news and whenever wars, natural disasters or divisions erupt, the media are there to report, record and commemorate. This collection of essays explores the complicated relationship between the messengers bringing news of catastrophic upheaval and the recipients of that message. It concentrates on the journalists, photographers and film-makers, reflecting not only the motivations behind their work, but also the psychological consequences of witnessing extreme suffering. The audience interpret the news according to their circumstance, be it with anger sympathy or with compassion-fatigued indifference. The book explores that reaction, which is always more nuanced than anticipated. Finally, the modern communication circle is completed by exploring the potential of the media to diminish conflict. This is demonstrated by the media bringing together communities that are either geographically or historically divided.
Media Effects
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Author : Jennings Bryant
language : en
Publisher: Routledge
Release Date : 2002-02
Media Effects written by Jennings Bryant and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02 with Language Arts & Disciplines categories.
This new edition updates and expands the scholarship of the 1st edition, examining media effects in