Essential Mcluhan
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The Essential Mcluhan
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Author : Eric Mcluhan
language : en
Publisher: Basic Books
Release Date : 1996-07-12
The Essential Mcluhan written by Eric Mcluhan and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-12 with Language Arts & Disciplines categories.
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Essential Mcluhan
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Author : Eric McLuhan
language : en
Publisher:
Release Date : 2005-12-03
Essential Mcluhan written by Eric McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-03 with Mass media categories.
Brings together the key writings of Marshall McLuhan. In a communications environment transformed by the rapid spread of electronic media, McLuhans insights are fresher and even more applicable than when first written.
Essential Mcluhan
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Author : Marshall MacLuhan
language : en
Publisher:
Release Date : 1997
Essential Mcluhan written by Marshall MacLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
The Essential Marshall Mcluhan
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Author : Marshall McLuhan
language : en
Publisher:
Release Date : 2018-05-31
The Essential Marshall Mcluhan written by Marshall McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-31 with categories.
Marshall McLuhan discusses the information age and its implications, making stunningly accurate revelations about the 20th and 21st centuries. Tracing the descent of technological culture from the phonetic alphabet and resulting "lineal" thought that gave birth to Western civilization, McLuhan explores the contemporary transition from lineality to simultaneity, from text to image, from sequence to spontaneity, and from left to right hemisphere. Topics include:- the environment itself becoming information- the effects of products being written into their design- from 'jobs' to 'roles' in an electronic society- myth as a coping strategy of information overloadand more.
The Medium And The Light
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Author : Michael McLuhan
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2010-03-01
The Medium And The Light written by Michael McLuhan and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with Social Science categories.
Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.
The Lost Tetrads Of Marshall Mcluhan
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Author : Marshall McLuhan
language : en
Publisher: OR Books
Release Date : 2017-05
The Lost Tetrads Of Marshall Mcluhan written by Marshall McLuhan and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05 with Social Science categories.
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
Mcluhan For Beginners
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Author : W. Terrence Gordon
language : en
Publisher: Red Wheel/Weiser
Release Date : 2012-10-30
Mcluhan For Beginners written by W. Terrence Gordon and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Social Science categories.
Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.
Mcluhan In Space
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Author : Richard Cavell
language : en
Publisher: University of Toronto Press
Release Date : 2002-01-01
Mcluhan In Space written by Richard Cavell and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Science categories.
Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.
Mcluhan A Guide For The Perplexed
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Author : W. Terrence Gordon
language : en
Publisher: A&C Black
Release Date : 2010-02-25
Mcluhan A Guide For The Perplexed written by W. Terrence Gordon and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Social Science categories.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Marshall Mcluhan Theoretical Elaborations
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Author : Gary Genosko
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marshall Mcluhan Theoretical Elaborations written by Gary Genosko and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cybernetics categories.
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.