Ethical Marketing Through Data Governance Standards And Effective Technology
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Ethical Marketing Through Data Governance Standards And Effective Technology
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Ethical Marketing Through Data Governance Standards And Effective Technology written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Ethical Ai And Data Management Strategies In Marketing
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Ethical Ai And Data Management Strategies In Marketing written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Ai Marketing And Ethical Considerations In Consumer Engagement
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Ai Marketing And Ethical Considerations In Consumer Engagement written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Perspectives On Digital Transformation In Contemporary Business
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Author : Albakri, Mohammed
language : en
Publisher: IGI Global
Release Date : 2024-11-27
Perspectives On Digital Transformation In Contemporary Business written by Albakri, Mohammed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-27 with Business & Economics categories.
In today's society, the proliferation of digitization, digitalization, and digital transformation have played a significant role in reshaping society and business, in both public and private sectors. The advancement of intelligent systems has enabled organizations to streamline processes, increase efficiency, and broaden their reach. The adoption of Industry 4.0 technologies has hastened this transformation, resulting in unprecedented opportunities for growth and innovation. In today's hyperconnected world, businesses from a wide range of industries have used these technologies to improve operations, personalize customer experiences, and gain a competitive advantage. However, as technology evolves, it is not without challenges. These challenges must be addressed and mitigated before they escalate, as they can have serious economic, social, and technological consequences for individuals, businesses, governments, and society as a whole. Perspectives on Digital Transformation in Contemporary Business is an essential resource for navigating the complex landscape of digital transformation in business. The book delves into the evolution, trends, and challenges of digitalization, providing invaluable insights into key thematic areas such as the digital economy, digital education, digital entrepreneurship, and digital ethics. This book covers topics such as entrepreneurship, healthcare technology, and supply chains, and is a useful resource for business owners, policymakers, educators, researchers, technology professionals, and academicians.
Ai And Data Engineering Solutions For Effective Marketing
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Author : Alla, Lhoussaine
language : en
Publisher: IGI Global
Release Date : 2024-07-17
Ai And Data Engineering Solutions For Effective Marketing written by Alla, Lhoussaine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-17 with Business & Economics categories.
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Sustainable Innovations And Digital Circular Economy
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Author : Rubee Singh
language : en
Publisher: Springer Nature
Release Date : 2025-03-28
Sustainable Innovations And Digital Circular Economy written by Rubee Singh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-28 with Science categories.
This book explores how circular economy can be applied globally, and what its reshaping potential could prove for industries, communities, and for our lives in future. It discusses how the concept of a circular economy offers an innovative and transformative approach that not only mitigates the negative impacts of traditional linear models, but also unlocks a vast potential for growth and social progress that is underutilized. In order to achieve the objectives of this book, the design and conceptualization have been based on the advantages, as well as the commitment of digital circular economy to maintain environmental sustainability as per the SDGs. With the goal of inspiring readers and policymakers alike to adopt sustainable practices and drive positive change for their respective industries, this book presents to the readers and policymakers the possibilities of sustainable practices. Additionally, it describes how embracing a digital circular economy can reduce waste, increase resource efficiency, and make the economy more resilient and regenerative. Providing practical examples and policy recommendations along with a strategic roadmap, this book provides useful insights and support in defining a path to a more sustainable future.
Adaptive Strategies For Green Economy And Sustainability Policies
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Author : Yıldırım, Seda
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Adaptive Strategies For Green Economy And Sustainability Policies written by Yıldırım, Seda and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
In the urgent quest to combat climate change, countries worldwide are increasingly turning to green economy approaches to meet their environmental goals. With the 2030 Sustainable Development Goals (SDGs) looming closer, the race to implement adaptive strategies and sustainable policies has intensified. As nations grapple with the challenges exacerbated by the post-COVID-19 era, identifying and adopting effective green practices has become more crucial than ever. This period underscores the need for innovative, alternative sustainable policies that can drive societies toward a greener future. Adaptive Strategies for Green Economy and Sustainability Policies offers valuable insights into the practical and theoretical aspects of green economy and sustainability policies, serving as a crucial resource for academics, researchers, and professionals. It explores a range of topics related to green practices and adaptive strategies, equipping readers with knowledge on successful approaches and policies. By presenting exemplary practices and detailed analyses, the book provides a comprehensive guide to understanding and implementing green economic strategies essential for long-term sustainable development.
Microplastics Pollution Control In Water Systems
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Author : Javid Ahmad Parray
language : en
Publisher: Springer Nature
Release Date : 2024-12-29
Microplastics Pollution Control In Water Systems written by Javid Ahmad Parray and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-29 with Science categories.
This book covers advanced solutions for managing water systems pollution caused by microplastics. It provides a comprehensive overview of microplastic contamination, spanning detection in municipal water systems, removal from wastewater using sustainable technologies, and monitoring methods in natural environments. The book also discusses the impacts of microplastics on water bodies and the limitations of current treatment processes, presenting complementary methods to address microplastic contamination. In this book, particular attention is given to practical insights into dealing with microplastic pollution, and readers will find several case studies such as the application of nonwoven electrospun nano-membranes and activated carbon adsorbents for microplastics removal, alongside novel laboratory experiments and field methods like the invertebrate kick-netting technique. The book also offers a forward-looking approach, discussing cutting-edge topics like the application of artificial intelligence for microplastic identification, and the impact of land use patterns on soil microplastic pollution. The book concludes with a chapter devoted to smart management solutions, providing a glimpse into future trends and perspectives in the field. Given its breadth and coverage, the book appeals not only to academics and researchers in the fields of environmental chemistry and environmental sciences but also to professionals and policymakers dealing with microplastic pollution and research.
Psychological Drivers Of Herding And Market Overreaction
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Author : Loang, Ooi Kok
language : en
Publisher: IGI Global
Release Date : 2024-11-29
Psychological Drivers Of Herding And Market Overreaction written by Loang, Ooi Kok and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-29 with Business & Economics categories.
The psychological drivers of herding behavior and market overreaction shape current financial markets, often leading to price volatility and mispriced assets. Investors who are influenced by emotions may copy the actions of others, resulting in collective decision-making that can amplify market trends. This phenomenon is further influenced by cognitive biases, such as confirmation bias and overconfidence, which can cloud judgment and lead to irrational excitement or panic selling. Understanding these psychological mechanisms is essential for investors and market analysts alike, as it provides insights into the dynamics of market behavior and contributes to more informed investment strategies and risk management practices. Psychological Drivers of Herding and Market Overreaction explores the psychological factors that drive herding behavior and market overreaction in financial markets. It integrates key psychological theories with financial market analysis to explain why investors follow the crowd and how these collective behaviors impact market stability. This book covers topics such as collective intelligence, financial markets, and herding behavior, and is a useful resource for computer engineers, psychologists, marketers, business owners, economists, academicians, scientists, and researchers.
Role Of Internet Of Everything Ioe Vlsi Architecture And Ai In Real Time Systems
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Author : Pandey, Digvijay
language : en
Publisher: IGI Global
Release Date : 2024-12-13
Role Of Internet Of Everything Ioe Vlsi Architecture And Ai In Real Time Systems written by Pandey, Digvijay and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-13 with Computers categories.
The Internet of Things (IoT) is revolutionizing manufacturing by enabling interconnected systems that enhance data collection, human-machine interaction, and intelligent control processes. However, the complexity of modern industrial environments presents challenges for signal processing, a critical component of IoT efficiency. Advances in intelligent, cost-effective, and energy-efficient signal processing algorithms are essential for overcoming these limitations and driving IoT innovation. Moreover, integrating IoT with technologies like artificial intelligence (AI), deep learning, and VLSI has expanded its applications, enabling more reliable, scalable, and compact solutions. These developments not only optimize industrial processes but also open new economic opportunities, reinforcing the importance of IoT in shaping the future of business and technology. Role of Internet of Everything (IOE), VLSI Architecture, and AI in Real-Time Systems explores the role of intelligent signal processing (ISP) and cutting-edge technologies like AI, deep learning, and VLSI in advancing IoT applications within manufacturing and business systems. It emphasizes innovative approaches to overcoming IoT challenges, focusing on cost-effective, energy-efficient solutions that drive reliability, scalability, and economic growth. Covering topics such as security systems, financial risk management, and workforce management, this book is an excellent resource for academicians, researchers, graduate students, practitioners, professionals, and more.