Eurobrands Development Strategies And Managerial Issues In The European Food Industry
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Eurobrands
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Author : Marcus A. W. Disselkamp
language : de
Publisher:
Release Date : 1995
Eurobrands written by Marcus A. W. Disselkamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Eurobrands Development Strategies And Managerial Issues In The European Food Industry
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Author : Marcus Disselkamp
language : en
Publisher: GRIN Verlag
Release Date : 2002-09-04
Eurobrands Development Strategies And Managerial Issues In The European Food Industry written by Marcus Disselkamp and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-04 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 1995 in the subject Business economics - Offline Marketing and Online Marketing, grade: magna cum laude, University of Fribourg (Templeton College), language: English, abstract: Today′s social and economic environment faces various problems, economic stagnation, recession, new challenges due to free trade alliances or the opening of the former USSR as well as constantly changing fashions. Furthermore, European food producers are falling victim to the rising costs of R&D and labour, the shortening of product life cycles, the increasing buying power of European retailers who demand greater conditions and super-bonuses and the ongoing diversity of European consumers. The international environment therefore requires manufacturers to reply in a very flexible and rapid manner, so that a company′s ability to respond to consumer needs whilst participating in the global market is becoming the primary source of competitive success. In the past, world-wide companies have gained competitive advantage either by running multinational approaches with a multitude of different products and decentralised organisations, or by exploiting global economies of scale through nearly total standardisation. The new winners are now the companies that are sensitive to market, environmental or technological trends and are able to exploit innovative ideas rapidly and efficient in a European or even world-wide manner. The right balance of customising and standardising opens the way to cost reduction, profitability and competitiveness. Thus this paper wants to discuss the use of harmonised Eurobrands as a modern way of thinking in European terms whilst fulfilling the needs of the great variety of European consumers. The aim of the thesis is to describe Eurobrands as a meaningful and strategic weapon in today′s challenging food market and to set up a concept for the launch of Eurobrands in the food industry. Herein after, a Eurobrand means a harmonised product sold in three or more European countries with harmonised appearance, quality and a narrow price range in order to achieve competitive advantage over the traditional, mostly national products. [...]
Eurobrands
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Author : Marcus Disselkamp (Betriebswissenschaftler.)
language : en
Publisher:
Release Date : 1995
Eurobrands written by Marcus Disselkamp (Betriebswissenschaftler.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Eurobrands
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Author : Marcus A.W. Disselkamp
language : en
Publisher:
Release Date : 1995
Eurobrands written by Marcus A.W. Disselkamp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Europ Isches Brand Management
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Author :
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-21
Europ Isches Brand Management written by and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-21 with Business & Economics categories.
Der Autor zeigt, wie das Brand Management - die Entwicklung und Umsetzung von Marketingkonzepten für Marken - erfolgreich europäisiert werden kann.
Bibliographie Der Wirtschaftswissenschaften
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Author :
language : en
Publisher:
Release Date : 1996
Bibliographie Der Wirtschaftswissenschaften written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Economics categories.
Bibliographie Der Staats Und Wirtschaftswissenschaften
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Author :
language : en
Publisher:
Release Date : 1996
Bibliographie Der Staats Und Wirtschaftswissenschaften written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Classification categories.
Erfolgsfaktoren Des Wirtschaftens Von Kmu Im Zeitablauf Dargestellt An Beispielen Aus Der Deutschen Nahrungs Und Genussmittelindustrie
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Author : Marc Gruber
language : de
Publisher: Springer-Verlag
Release Date : 2013-12-11
Erfolgsfaktoren Des Wirtschaftens Von Kmu Im Zeitablauf Dargestellt An Beispielen Aus Der Deutschen Nahrungs Und Genussmittelindustrie written by Marc Gruber and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-11 with Business & Economics categories.
Auf der Basis eines innovativen Forschungsansatzes analysiert Marc Gruber die Erfolgsgeschichten von 20 mittelständischen Unternehmen im Zeitraum von 1900 bis 2000.
Flagschiff Nescaf Nestl S Aufstieg Zum Gr Ssten Lebensmittelkonzern Der Welt
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Author : Thomas Fenner
language : de
Publisher: Hier und Jetzt, Verlag für Kultur und Geschichte
Release Date : 2016-01-07
Flagschiff Nescaf Nestl S Aufstieg Zum Gr Ssten Lebensmittelkonzern Der Welt written by Thomas Fenner and has been published by Hier und Jetzt, Verlag für Kultur und Geschichte this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Nescafé, Nestea, Nesquik: Rund um den Globus trinken Menschen in zunehmend dieselben Markenprodukte. Thomas Fenner geht diesen globalen Transformationsprozessen exemplarisch am Beispiel von Nestlé und Nescafé nach. Er dokumentiert erstmals die Geschichte des Nescafés als wertvollste Marke der Schweiz und bedeutendste Kaffeemarke weltweit. Über Markenprodukte wie Nescafé, Nestea und Nesquik verbindet er Nestlés Aufstieg zum grössten Lebensmittelkonzern der Welt mit dem Wandel unserer Konsumgewohnheiten.
Strategies And Structures In The Agro Food Industries
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Author : Jerker Nilsson
language : en
Publisher:
Release Date : 1997
Strategies And Structures In The Agro Food Industries written by Jerker Nilsson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Agriculture, Cooperative categories.