European Business And Industry
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European Business Systems
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Author : Professor Richard Whitley
language : en
Publisher: SAGE
Release Date : 1992-11-13
European Business Systems written by Professor Richard Whitley and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-11-13 with Business & Economics categories.
As Europe moves towards greater integration there is increasing recognition of national "differences "in European business - because of significant diversity in national cultures and social institutions affecting business systems. This book explores key characteristics of firms and markets in eight European countries - Denmark, Finland, The Netherlands and Germany compared with Britain, Sweden, Italy and France. Some contributors focus on overall business patterns in the countries concerned while others examine particular industries and sectors to consider the relationship between national influences and cross-national sector developments. To provide a European/East Asian comparison one contribution looks at firms and strategies in Japan and Hong Kong.
European Business Environment
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Author : Frans Somers
language : en
Publisher: Routledge
Release Date : 2019-11-07
European Business Environment written by Frans Somers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Business & Economics categories.
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
European Business And Marketing
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Author : Phil Harris
language : en
Publisher: SAGE
Release Date : 2004-03-18
European Business And Marketing written by Phil Harris and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-18 with Business & Economics categories.
European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world′s largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world′s most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
European Business
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Author : Neil Harris
language : en
Publisher: Bloomsbury Publishing
Release Date : 1999-11-11
European Business written by Neil Harris and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-11 with Business & Economics categories.
European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.
European Business
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Author : Simon Mercado
language : en
Publisher: Pearson Education
Release Date : 2001
European Business written by Simon Mercado and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.
Business Services In European Industry
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Author : Luis Rubalcaba-Bermejo
language : en
Publisher:
Release Date : 1999
Business Services In European Industry written by Luis Rubalcaba-Bermejo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business enterprises categories.
Recoge: 1. Sector servicios en Europa: empleo, estrategias competitivas, internacionalización, productividad, localización, mercados y política.
Business Performance And Financial Institutions In Europe
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Author : Alexandra Horobet
language : en
Publisher: Springer Nature
Release Date : 2020-10-24
Business Performance And Financial Institutions In Europe written by Alexandra Horobet and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-24 with Business & Economics categories.
This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies. The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research.
Who S Who Edition European Business And Industry
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Author : Th Doelken
language : en
Publisher:
Release Date : 1995
Who S Who Edition European Business And Industry written by Th Doelken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Doing Business In Europe
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Author : Gabriele Suder
language : en
Publisher: SAGE
Release Date : 2018-09-24
Doing Business In Europe written by Gabriele Suder and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-24 with Business & Economics categories.
Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.
The Influence Of Business Associations In The European Decision Making Process
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Author : Uli Bethke
language : en
Publisher: diplom.de
Release Date : 2006-01-20
The Influence Of Business Associations In The European Decision Making Process written by Uli Bethke and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-20 with Business & Economics categories.
Inhaltsangabe:Abstract: Since the adoption of the Single European Act (SEA) in 1986 more and more competencies have been transferred by EU Member States to decision makers in Brussels. Beside the objective of the completion of the Single Market the scope of Community policies has widened to political co-operation, technological development, and social policy. In addition, the powers of the European Parliament were strengthened and qualified majority voting was introduced for decisions related to the completion of the internal market. Since the summits of Maastricht and Amsterdam European integration has further gained in momentum. National governments again handed over sovereignty to the European level. Jacques Delors famous quote that 80% of regulations impacting on the economic sphere were decided in Brussels today demonstrates the shift of competency. Within the last 15 years Brussels has become an important centre of power. This transference of power to the European level also has affected the behaviour of interest groups. Before 1986 it usually was sufficient to lobby the own national administration in order to influence regulations. The main function of European peak organisations at the time was on the one hand to monitor events in Brussels and report them back to their member federations on the other hand they formed a transnational network for the exchange of information. The growing power of European institutions and the strengthening of the supranational element within the European Union required interest groups to broaden their participation in the European decision making process. In addition, the technical problems regarding the realisation of the internal market, e.g. harmonisation of services, standardisation of products etc. has triggered off an enormous demand for technical input on the side of the European institutions. Since the adoption of the SEA, thus, interest groups have proliferated. New groups with new interests have emerged. Long established organisations have increased their financial and personnel resources. After Washington D.C., Brussels has become the second biggest boomtown for lobbying activities. In 1992 the Commission has estimated that approximately 3000 special interest groups with a total of 10,000 lobbyists try to influence the institutions of the European Union. The directory of interest groups lists 891 European peak organisations. Beside these Eurogroups a myriad form of actors all trying to get [...]