European Guide To Industrial Marketing Consultancy
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European Guide To Industrial Marketing Consultancy
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Author : Industrial Marketing Research Association (England)
language : en
Publisher:
Release Date : 1981
European Guide To Industrial Marketing Consultancy written by Industrial Marketing Research Association (England) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing research categories.
European Guide To Industrial Marketing Consultancy
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Author : Industrial Marketing Research Association
language : en
Publisher:
Release Date : 1975
European Guide To Industrial Marketing Consultancy written by Industrial Marketing Research Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
European Guide To Industrial Marketing Consultancy
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Author : Industrial Marketing Research Association
language : en
Publisher:
Release Date : 1983
European Guide To Industrial Marketing Consultancy written by Industrial Marketing Research Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
Industrial Marketing Research Companies And Consultants In Europe
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Author : European Association for Industrial Marketing Research
language : en
Publisher:
Release Date : 1970
Industrial Marketing Research Companies And Consultants In Europe written by European Association for Industrial Marketing Research and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Marketing research categories.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Industrial Marketing Research Companies And Consultants In Europe
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Author :
language : en
Publisher:
Release Date : 1970
Industrial Marketing Research Companies And Consultants In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Industrial Products
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2012-11-12
Industrial Products written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Industrial Marketing
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Author : Thomas Fotiadis
language : en
Publisher: SAGE
Release Date : 2022-12-08
Industrial Marketing written by Thomas Fotiadis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Business & Economics categories.
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Strategies For International Industrial Marketing
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Author : Peter W. Turnbull
language : en
Publisher:
Release Date : 2012
Strategies For International Industrial Marketing written by Peter W. Turnbull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Customer relations categories.
Handbook Of International Trade
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Author : Michael Z Brooke
language : en
Publisher: Springer
Release Date : 2016-01-14
Handbook Of International Trade written by Michael Z Brooke and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-14 with Business & Economics categories.
Designed for the businessman, this is a handbook of international trade.