Event Marketing Und Soziale Beeinflussung Compliance Techniken Zur Verst Rkung Der Wirkungsweise Von Kommunikationsbotschaften
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Event Marketing Und Soziale Beeinflussung Compliance Techniken Zur Verst Rkung Der Wirkungsweise Von Kommunikationsbotschaften
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Author : Sven Hamatschek
language : de
Publisher: diplom.de
Release Date : 2015-02-01
Event Marketing Und Soziale Beeinflussung Compliance Techniken Zur Verst Rkung Der Wirkungsweise Von Kommunikationsbotschaften written by Sven Hamatschek and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01 with Business & Economics categories.
Die vorliegende Arbeit bezieht sich auf das Thema Event-Marketing und seine Kommunikationswirkung auf ein Individuum. Es wird überprüft, ob die Methoden der Compliance in die Dramaturgie eines Events einzubinden sind und inwieweit dadurch die Ziele des Events besser erreicht werden können. Die Annahme lautet, dass der Einsatz der Compliance Techniken im Bereich des Event-Marketings den Einfluss der Kommunikationsbotschaft auf das personenimmanente Entscheidungsverhalten verstärken kann. Dabei werden die unterschiedlichen Methoden der Compliance, je nach Eignung, theoretisch in jeweilige Beispiele aus der Event Praxis eingebunden und Erkenntnisse hinsichtlich der bestätigten Wirkungsweisen und Wirkungsbedingungen von Compliance abgeleitet werden. Unter dem Begriff ‚Entscheidungsverhalten‘ wird in dieser Arbeit der personenimmanente Prozess gesehen, welcher als Reaktion auf ein Event und den damit verbunden Stimuli abläuft und zu einer Reaktion, beziehungsweise Entscheidung, führt. Das Ziel der Studie ist es, einen Überblick über das personenimmanente Entscheidungsverhalten im Event-Marketing zu liefern und Anwendungsbeispiele der Compliance Methode in der Live Kommunikation aufzuzeigen.
Event Marketing Und Soziale Beeinflussung Compliance Techniken Zur Verst Rkung Der Wirkungsweise Von Kommunikationsbotschaften
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Author : Sven Hamatschek
language : de
Publisher: Bachelor + Master Publication
Release Date : 2013-06
Event Marketing Und Soziale Beeinflussung Compliance Techniken Zur Verst Rkung Der Wirkungsweise Von Kommunikationsbotschaften written by Sven Hamatschek and has been published by Bachelor + Master Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Social Science categories.
Die vorliegende Arbeit bezieht sich auf das Thema Event-Marketing und seine Kommunikationswirkung auf ein Individuum. Es wird berprft, ob die Methoden der Compliance in die Dramaturgie eines Events einzubinden sind und inwieweit dadurch die Ziele des Events besser erreicht werden k”nnen. Die Annahme lautet, dass der Einsatz der Compliance Techniken im Bereich des Event-Marketings den Einfluss der Kommunikationsbotschaft auf das personenimmanente Entscheidungsverhalten verst„rken kann. Dabei werden die unterschiedlichen Methoden der Compliance, je nach Eignung, theoretisch in jeweilige Beispiele aus der Event Praxis eingebunden und Erkenntnisse hinsichtlich der best„tigten Wirkungsweisen und Wirkungsbedingungen von Compliance abgeleitet werden. Unter dem Begriff ?Entscheidungsverhalten? wird in dieser Arbeit der personenimmanente Prozess gesehen, welcher als Reaktion auf ein Event und den damit verbunden Stimuli abl„uft und zu einer Reaktion, beziehungsweise Entscheidung, fhrt. Das Ziel der Studie ist es, einen šberblick ber das personenimmanente Entscheidungsverhalten im Event-Marketing zu liefern und Anwendungsbeispiele der Compliance Methode in der Live Kommunikation aufzuzeigen.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
European Retail Research
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Author : Bernhard Swoboda
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-01-30
European Retail Research written by Bernhard Swoboda and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
The Psychology Of Design
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Author : Rajeev Batra
language : en
Publisher: Routledge
Release Date : 2015-07-24
The Psychology Of Design written by Rajeev Batra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-24 with Business & Economics categories.
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Marketing Performance Assessment
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Author : Thomas V. Bonoma
language : en
Publisher: Harvard Business Review Press
Release Date : 1988
Marketing Performance Assessment written by Thomas V. Bonoma and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Blindness And Brain Plasticity In Navigation And Object Perception
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Author : John J. Rieser
language : en
Publisher: Taylor & Francis
Release Date : 2008
Blindness And Brain Plasticity In Navigation And Object Perception written by John J. Rieser and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.
This book features chapters from cognitive and developmental psychologists, neurologists and neuroscientists, and rehabilitation specialists and educators. These groups do research in this area but generally do not collaborate. This book is an attempt to bring together the disparate threads of research into one volume.
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
The Corporate Personality
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Author : Wally Olins
language : en
Publisher:
Release Date : 1978
The Corporate Personality written by Wally Olins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Monograph examining characteristics of design and image maintenance of industrial enterprises and industrial products, with particular reference to publicity techniques - explains the need to project identity through trade marks or symbols, and describes management techniques regarding the development of corporate identity, with particular consideration of the role of consultants in product development, commercialization, etc. Illustrations and references.
Principles Of Direct And Database Marketing
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Author : Alan Tapp
language : en
Publisher: Pearson Education
Release Date : 2005
Principles Of Direct And Database Marketing written by Alan Tapp and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey Indispensible to both students and practitioners alike! Principles of Direct and Database Marketing, 3e, builds upon the strengths of the 2 nd edition. As direct marketing continues to quickly evolve, Tapp's book brings the latest trends and developments to the forefront. "A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."Martin Troughton, Founder and Managing Partner of Harrison Troughton WundermanA market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world. New features include: The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4) New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10) Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing New case studies throughout sourced from award-winning UK based direct marketing agencies. Brand new Chapter 14 which includes a fully worked large-scale case study Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.