Experimenta Es Narrativas Roteiros Mobilidade E Marketing
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Experimenta Es Narrativas Roteiros Mobilidade E Marketing
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Author : Alex Vissoto, Bryan Patricio Moreno-Gudiño, Catalina Beatriz Escalada, Daniel Emiliano Klan Wilde, Diego, Eliut Betancourt López, Dorival Campos Rossi, Dorotea Souza Bastos, Elaine Regiane Damaceno Ribeiro, Francine Micheli Costa De Castilho, Glaucia Davino, Hernando Gomez Salinas , Ivan Leal Morales , Jefferson Alves De Barcellos, João Fernando Marar, João Pedro Albino, José Manuel Corona Rodríguez, Liliane De Lucena Ito, Luciana Galhardo Batista Simon, Luciana Renó, Luciane de Fátima Giroto Rosa, Marcelo Narcizo Bueno Junior, Mariana Leonhardt Hallage, Mariany Schievano Granato, Marilena De Moraes Barcellos, Natalia Pinto da Rocha Ribeiro, Patricio Dugnani, Pollyana Ferrari Teixeira, Ricardo Nicola, Rodrigo Pinheiro, Rosa Julián Gonzales, Suzana R. da Costa, Vanessa Grazielli Bueno do Amaral, Vicente Gosciola, Wellington Leite, Yago Modesto Alves
language : pt-BR
Publisher: Ria Editorial
Release Date : 2018-10-31
Experimenta Es Narrativas Roteiros Mobilidade E Marketing written by Alex Vissoto, Bryan Patricio Moreno-Gudiño, Catalina Beatriz Escalada, Daniel Emiliano Klan Wilde, Diego, Eliut Betancourt López, Dorival Campos Rossi, Dorotea Souza Bastos, Elaine Regiane Damaceno Ribeiro, Francine Micheli Costa De Castilho, Glaucia Davino, Hernando Gomez Salinas , Ivan Leal Morales , Jefferson Alves De Barcellos, João Fernando Marar, João Pedro Albino, José Manuel Corona Rodríguez, Liliane De Lucena Ito, Luciana Galhardo Batista Simon, Luciana Renó, Luciane de Fátima Giroto Rosa, Marcelo Narcizo Bueno Junior, Mariana Leonhardt Hallage, Mariany Schievano Granato, Marilena De Moraes Barcellos, Natalia Pinto da Rocha Ribeiro, Patricio Dugnani, Pollyana Ferrari Teixeira, Ricardo Nicola, Rodrigo Pinheiro, Rosa Julián Gonzales, Suzana R. da Costa, Vanessa Grazielli Bueno do Amaral, Vicente Gosciola, Wellington Leite, Yago Modesto Alves and has been published by Ria Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-31 with Business & Economics categories.
Apresentamos o livro Experimentações Narrativas, Roteiros, Mobilidade e Marketing, que resulta de trabalhos selecionados para o 1o Congresso Internacional Media Ecology and Image Studies - Desafios para as narrativas imagéticas e esperamos que os mesmos colaborem para a difusão científica, em especial sobre essas temáticas. Encontramos olhares oriundos de diversos países e áreas do conhecimento. Uma diversidade concretizada pelo não-lugar, que transforma a nossa territorialidade em um espaço binário infinito. Boa leitura.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Sapiens
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Author : Yuval Noah Harari
language : en
Publisher: Random House
Release Date : 2014-09-04
Sapiens written by Yuval Noah Harari and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with History categories.
'Interesting and provocative... It gives you a sense of how briefly we've been on this Earth' Barack Obama What makes us brilliant? What makes us deadly? What makes us Sapiens? One of the world's preeminent historians and thinkers, Yuval Noah Harari challenges everything we know about being human. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us. In this bold and provocative book, Yuval Noah Harari explores who we are, how we got here and where we're going. **ONE OF THE GUARDIAN'S 100 BEST BOOKS OF THE 21st CENTURY** PRAISE FOR SAPIENS: 'Jaw-dropping from the first word to the last... It may be the best book I've ever read' Chris Evans 'Startling... It changes the way you look at the world' Simon Mayo 'I would recommend Sapiens to anyone who's interested in the history and future of our species' Bill Gates
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
The Nigger Of The Narcissus
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Author : Joseph Conrad
language : en
Publisher: Courier Corporation
Release Date : 2016-04
The Nigger Of The Narcissus written by Joseph Conrad and has been published by Courier Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04 with Fiction categories.
A dying sailor boards the Narcissus and acts as a memento mori upon his shipmates, eliciting pity and selfless compassion as well as fear, resentment, and a profound hatred. The powerful narrative technique captures every nuance of atmospheric tension for a compelling study of men's characters under conditions of extreme danger and stress.
Hosts And Guests
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Author : Valene L. Smith
language : en
Publisher: University of Pennsylvania Press
Release Date : 2012-06-13
Hosts And Guests written by Valene L. Smith and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-13 with Social Science categories.
Tourism—one of the world's largest industries—has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts." In contrast to the dramatic economic transformations, the social repercussions of tourism are subtle and often recognized only by the indigenous peoples themselves and by the anthropologists who have studied them before and after the introduction of tourism. The case studies in Hosts and Guests examine the five types of tourism—historical, cultural, ethnic, environmental, and recreational—and their impact on diverse societies over a broad geographical range
The Movie Business Book
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Author : Jason E Squire
language : en
Publisher: CRC Press
Release Date : 2016-08-05
The Movie Business Book written by Jason E Squire and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Art categories.
Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.
The Poor In Western Europe In The Eighteenth And Nineteenth Centuries
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Author : Stuart Woolf
language : en
Publisher: Routledge
Release Date : 2016-09-19
The Poor In Western Europe In The Eighteenth And Nineteenth Centuries written by Stuart Woolf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with History categories.
First published in 1986, this book examines poverty and changing attitudes towards the poor and charity across England, France and Italy. It discusses the causes of poverty and the distinctions between the poor and the class-conscious proletariat. Taking early nineteenth-century Italy as a special study, it uses the exceptionally rich documentary sources from this time to examine such issues as charity, repression, the reasons why families suffered poverty and what strategies they adopted for survival. In this study, Stuart Woolf takes full account of recent work in historical demography and in sociological studies of poverty and the welfare state to produce this original and thoughtful work. This book will be of interest to those studying the history of poverty, class and the welfare state.
The Little Barbarian
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Author : Renato Moriconi
language : en
Publisher: Eerdmans Young Readers
Release Date : 2018-08-21
The Little Barbarian written by Renato Moriconi and has been published by Eerdmans Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Juvenile Fiction categories.
A wordless picture book that captures the imagination Being a barbarian is no easy task. A barbarian must be able to survive an army of one-eyed giants or a pit of venomous snakes. He must bravely fight off manticores, dragons, and sea serpents. Luckily, a barbarian can always rely on his trusty steed to see him through any peril. Readers of all ages will savor this wordless picture book with its clever twist ending.