Extended Reality
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Extended Reality In Practice
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Author : Bernard Marr
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-21
Extended Reality In Practice written by Bernard Marr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-21 with Business & Economics categories.
WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‐profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.
Introduction To Extended Reality Xr Technologies
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Author : Manisha Vohra
language : en
Publisher: John Wiley & Sons
Release Date : 2025-03-11
Introduction To Extended Reality Xr Technologies written by Manisha Vohra and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-11 with Computers categories.
This book is a comprehensive overview of the fundamentals and applications of extended reality (XR) with practical insights and real-world examples. Introduction to Extended Reality (XR) Technologies is a thorough guide to understanding the fundamentals, concepts, and key aspects of XR technology, including augmented reality (AR), virtual reality (VR), and mixed reality (MR). The book explores how extended reality blends the physical and virtual worlds, transforming industries such as education, healthcare, and entertainment. Each chapter covers key aspects, from foundational principles to practical applications, with real-world examples illustrating the technologies’ potential. By addressing current trends, challenges, and future directions, the book serves as an essential resource to explore the evolving world of these technologies. This book comprises 12 chapters, each presenting an in-depth overview of extended reality (XR) technologies. The first section details an introduction to extended reality technologies, covering augmented reality (AR), virtual reality (VR), and mixed reality (MR), and how they’re rapidly growing across various industries. The second section examines the potential of these technologies and how they’ll revolutionize different sectors, like aviation and tourism. The section also includes discussions on specific applications of XR technologies and the development advantages for each sector. The third section discusses how augmented reality and virtual reality play a pivotal role in healthcare sectors, allowing for disease diagnosis and treatment planning. Audience This book is intended for engineers, IT industry professionals, healthcare industry professionals, computer engineering and the electronics sector.
Virtual And Augmented Reality Vr Ar
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Author : Ralf Doerner
language : en
Publisher: Springer Nature
Release Date : 2022-01-12
Virtual And Augmented Reality Vr Ar written by Ralf Doerner and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-12 with Computers categories.
This comprehensive textbook offers a scientifically sound and at the same time practical introduction to Virtual and Augmented Reality (VR/AR). Readers will gain the theoretical foundation needed to design, implement or enhance VR/AR systems, evaluate and improve user interfaces and applications using VR/AR methods, assess and enrich user experiences, and develop a deeper understanding of how to apply VR/AR techniques. Whether utilizing the book for a principal course of study or reference reading, students of computer science, education, media, natural sciences, engineering and other subject areas can benefit from its in-depth content and vivid explanation. The modular structure allows selective sequencing of topics to the requirements of each teaching unit and provides an easy-to-use format from which to choose specific themes for individual self-study. Instructors are provided with extensive materials for creating courses as well as a foundational text upon which to build their advanced topics. The book enables users from both research and industry to deal with the subject in detail so they can properly assess the extent and benefits of VR/AR deployment and determine required resources. Technology enthusiasts and professionals can learn about the current status quo in the field of VR/AR and interested newcomers can gain insight into this fascinating world. Grounded on a solid scientific foundation, this textbook, addresses topics such as perceptual aspects of VR/AR, input and output devices including tracking, interactions in virtual worlds, real-time aspects of VR/AR systems and the authoring of VR/AR applications in addition to providing a broad collection of case studies.
Extended Reality Shakespeare
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Author : Aneta Mancewicz
language : en
Publisher: Cambridge University Press
Release Date : 2024-03-31
Extended Reality Shakespeare written by Aneta Mancewicz and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-31 with Literary Criticism categories.
This Element argues for the importance of extended reality as an innovative force that changes our understanding of theatre and Shakespeare. It shows how the inclusion of augmented and virtual realities in performance can reconfigure the senses of the experiencers, enabling them to engage with technology actively.
Extended Reality For Healthcare Systems
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Author : Samiya Khan
language : en
Publisher: Academic Press
Release Date : 2022-10-18
Extended Reality For Healthcare Systems written by Samiya Khan and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Technology & Engineering categories.
Extended Reality for Healthcare Systems: Recent Advances in Contemporary Research focuses on real world applications in medicine, also providing an overview of emerging technologies. The book includes case studies that break down the ways in which this technology has and can be used, while also taking readers through evidence, best practices and obstacles. Sections emphasize evidence, research-based practices and work. Content coverage includes Enhancing Medical Education with AR/VR, and XR: The Future of Surgery and Building Systems for Enhanced Health, and more. Readers will learn how to use this technology to improve existing systems by enhancing precision and reducing costs. Other sections cover extended reality in elderly care and remote monitoring of patients, building systems for enhanced health, including telehealth and telepsychiatry, using AR and VR in medical education, and designing technology for use in telesurgery. - Offers advice on the development of state-of-the-art tech-driven healthcare systems and technologies for improving the quality of healthcare - Focuses on healthcare solutions that are inclusive and cost-effective - Discusses the future, limitations and challenges associated with the use and adoption of XR for healthcare
Metamodeling For Extended Reality
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Author : Fabian Muff
language : en
Publisher: Springer Nature
Release Date : 2025-02-12
Metamodeling For Extended Reality written by Fabian Muff and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-12 with Computers categories.
This open access book which is based on the author’s dissertation in 2024 explores the challenges of metamodeling in the context of extended reality and emphasizes the need for new concepts in metamodeling to effectively combine it with extended reality technologies. The central question of this work is how metamodeling can be used “in” and “for” extended reality. The book is structured in nine chapters: Chapter 1 introduces the topic by providing background information and outlining the research objectives, questions, methodology and structure. Chapter 2 delves into the existing literature and developments in the field. It covers various aspects of modeling, such as conceptual, enterprise, and metamodeling, as well as extended reality (XR), virtual reality (VR), augmented reality (AR), and the metaverse. Next, chapter 3 presents the generic requirements for metamodeling for augmented and virtual reality by systematically deriving use cases for joining AR and metamodeling. Chapter 4 then identifies specific requirements for integrating metamodeling with XR, such as coordinate mappings, visualization of model components, detection and tracking, context, or interaction. Subsequently, chapter 5 introduces a new domain-specific visual modeling language for creating augmented reality scenarios, particularly within the context of metamodeling, before chapter 6 outlines the conceptualization and design of a 3D enhanced metamodeling platform considering extended reality, detailing its structure, components, and the interconnection of its elements. Chapter 7 then presents the initial implementation of the various components of this modeling platform, and chapter 8 evaluates the newly introduced platform both theoretically and empirically. Eventually, chapter 9 concludes the book by an alignment with the initial research questions, discussing limitations, and provides a final summary and an outlook for further research. This book mainly aims at researchers in conceptual modeling, especially in projects related to XR, VR, or AR, as the presented new domain-specific modeling method for creating workflows for XR/VR/AR applications does not assume specific prior programming knowledge.
The Tangled Web Of Extended Reality Gaming
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-09
The Tangled Web Of Extended Reality Gaming written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-09 with Games & Activities categories.
Prepare to dive into the captivating world of Extended Reality (XR) Gaming, where the boundaries between the physical and digital realms dissolve, and boundless possibilities unfold. The Tangled Web of Extended Reality Gaming is your ultimate guide to this thrilling frontier, empowering you to unlock the secrets of XR Gaming and navigate its immersive landscapes with confidence. Within these pages, you'll discover the tantalizing allure of XR Gaming, a realm where you can transcend the confines of reality and step into awe-inspiring virtual worlds. Unleash your imagination and explore uncharted territories, interact with captivating characters, and embark on thrilling adventures that will leave you breathless. But XR Gaming extends far beyond mere entertainment. It possesses the potential to transform education, healthcare, training, and communication. Imagine learning complex concepts through interactive simulations, receiving virtual therapy for emotional well-being, or experiencing realistic training scenarios to prepare for real-world challenges. The possibilities are endless. As you delve deeper into the world of XR Gaming, you'll uncover the intricate building blocks that bring these immersive experiences to life. From cutting-edge hardware and software to captivating content and engaging player mechanics, you'll gain a comprehensive understanding of how XR games are crafted and delivered. In this book, we'll delve into the diverse genres of XR Gaming, from action-packed adventures to thought-provoking puzzles and everything in between. Whether you're a seasoned gamer or a curious newcomer, you'll find something to captivate your imagination and ignite your passion for XR. Join us on this exhilarating journey through the captivating world of XR Gaming. Discover the latest trends, cutting-edge technologies, and innovative game designs that are shaping the future of entertainment and beyond. Embrace the power of XR to connect, learn, play, and transform the way you experience the world. If you like this book, write a review on google books!
Extended Reality Usage During Covid 19 Pandemic
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Author : Anitha S. Pillai
language : en
Publisher: Springer Nature
Release Date : 2022-01-24
Extended Reality Usage During Covid 19 Pandemic written by Anitha S. Pillai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Technology & Engineering categories.
This book explores the benefits to online teaching incorporating extended reality technologies both from a teacher’s and from a students’ perspective. As we are all aware, the COVID-19 pandemic has created a worldwide lock down which is clearly visible in individuals’ shifting behaviour as they are keeping away from public contact, large events, weddings, places of worship, public transportation, restaurant, flights, shopping malls, etc. People across the world have adopted to Work From Home (WFH) concept using digital technology. They are teaching, learning, conducting meetings, seminars, etc., using digital medium. As people were not allowed to go out and buy things, online shopping was in demand and extensible reality helped in marketing the products and customers could also have a better shopping experience. Gaming industry has always brought in many new games for children and adults. Healthcare sector also leveraged the benefits of this technology to the fullest extent. The use of augmented and virtual reality in art and museum is also highlighted. Our book presents the different sectors that have benefitted using this technology during this time of crisis. This book will be very useful for students, professionals and researchers working in the area of virtual, augmented or mixed reality. Our aim is to bring out the use of this technology during the COVID-19 pandemic so that the readers are exposed to the various applications of this technology.
Emerging Extended Reality Technologies For Industry 4 0
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Author : Jolanda G. Tromp
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-07
Emerging Extended Reality Technologies For Industry 4 0 written by Jolanda G. Tromp and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Computers categories.
In the fast-developing world of Industry 4.0, which combines Extended Reality (XR) technologies, such as Virtual Reality (VR) and Augmented Reality (AR), creating location aware applications to interact with smart objects and smart processes via Cloud Computing strategies enabled with Artificial Intelligence (AI) and the Internet of Things (IoT), factories and processes can be automated and machines can be enabled with self-monitoring capabilities. Smart objects are given the ability to analyze and communicate with each other and their human co-workers, delivering the opportunity for much smoother processes, and freeing up workers for other tasks. Industry 4.0 enabled smart objects can be monitored, designed, tested and controlled via their digital twins, and these processes and controls are visualized in VR/AR. The Industry 4.0 technologies provide powerful, largely unexplored application areas that will revolutionize the way we work, collaborate and live our lives. It is important to understand the opportunities and impact of the new technologies and the effects from a production, safety and societal point of view.
Exploring Extended Realities
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Author : Andrew Kissel
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-01
Exploring Extended Realities written by Andrew Kissel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Philosophy categories.
This volume highlights interdisciplinary research on the ethical, metaphysical, and experimental dimensions of extended reality technologies, including virtual and augmented realities. It explores themes connected to the nature of virtual objects, the value of virtual experiences and relationships, experimental ethics, moral psychology in the metaverse, and game/simulation design. Extended reality (XR) refers to a family of technologies aiming to augment (AR) or virtually replace (VR) human experience. The chapters in this volume represent cutting-edge research on XR experiences from a wide range of approaches including philosophy, psychology, Africana studies, and cognitive sciences. They are organized around three guiding questions. Part 1, “What is Extended Reality?”, contains a series of chapters examining metaphysical questions about virtual objects, actions, and worlds. Part 2, “Is There an Ethics for Extended Realities?”, includes chapters that address ethical questions that arise within XR experiences. Finally, Part 3, “What Can We Do with Extended Realities?”, features chapters from a diverse group of social scientists on the potential uses of XR as an investigative and educational tool, including its strengths and pitfalls. Exploring Extended Realities will appeal to scholars and advanced students working in philosophy of technology, metaphysics, moral psychology, applied ethics, and game studies.