Fachlichkeit In Der Werbung F R Laien

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Fachlichkeit In Der Werbung F R Laien

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Author : Henrike Täuscher
language : de
Publisher: Frank & Timme GmbH
Release Date : 2020-06-12

Fachlichkeit In Der Werbung F R Laien written by Henrike Täuscher and has been published by Frank & Timme GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-12 with Language Arts & Disciplines categories.

Anzeigenwerbung in Printmedien ist eine Textsorte, die sich in der Regel an Laien ohne besondere Kenntnisse der beworbenen Produkte richtet. Dennoch wird in solchen Anzeigen Fachwissen mitgeteilt. Warum das so ist und ob es gelingt, den Werbeeffekt durch die Verwendung von Fachsprache zu steigern, zeigt Henrike Täuscher in diesem Buch. Anhand deutscher und französischer Werbeanzeigen für Kosmetik sowie Nahrungs- und Genußmittel hat sie fachliche Elemente in der Printwerbung für Laien sowie Ziele und Strategien zum Erzeugen von Fachlichkeit und die verwendeten Methoden identifiziert. Zudem analysiert sie, in welchem Maße Verständlichkeit für die Zielgruppe erreicht wird. Im Ergebnis stellt sie die sehr unterschiedlichen Fachlichkeitskonzepte in der deutschen und französischen Werbung für die beiden Produktgattungen interkulturell kontrastiv gegenüber.

Translation Quality In The Age Of Digital Transformation

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Author : Jean-Marc Dalla-Zuanna
language : en
Publisher:
Release Date : 2020

Translation Quality In The Age Of Digital Transformation written by Jean-Marc Dalla-Zuanna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.

Strong Performers And Successful Reformers In Education World Class How To Build A 21st Century School System

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Author : Schleicher Andreas
language : en
Publisher: OECD Publishing
Release Date : 2018-05-29

Strong Performers And Successful Reformers In Education World Class How To Build A 21st Century School System written by Schleicher Andreas and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-29 with categories.

Andreas Schleicher - initiator of PISA and an international authority on education policy - offers a unique perspective on education reform.

Marketing Across Cultures

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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005

Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Strong Performers And Successful Reformers In Education Lessons From Pisa For The United States

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2011-05-17

Strong Performers And Successful Reformers In Education Lessons From Pisa For The United States written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-17 with categories.

This volume combines an analysis of PISA with a description of the policies and practices of those education systems that are close to the top or advancing rapidly, in order to offer insights for policy in the United States.

This Misery Of Boots 1907

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Author : H. G. Wells
language : en
Publisher: Read Books Ltd
Release Date : 2016-09-14

This Misery Of Boots 1907 written by H. G. Wells and has been published by Read Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-14 with Political Science categories.

This book contains a fascinating essay presented by Wells to the Fabian Society in December 1905. The "unwearable boots" represent the unnecessary suffering caused by a system of privately owned capital-an imagine inspired by Wells' youth spent in an underground kitchen, the only view of the outside glimpses of people's feet on the pavement above. "This Misery of Boots" offers a fascinating insight into Wells' political beliefs and is not to be missed by collectors of his work. Herbert George Wells (1866 - 1946) was a prolific English writer who wrote in a variety of genres, including the novel, politics, history, and social commentary. Today, he is perhaps best remembered for his contributions to the science fiction genre thanks to such novels as "The Time Machine" (1895), "The Invisible Man" (1897), and "The War of the Worlds" (1898). Many vintage books such as this are becoming increasingly scarce and expensive. We are republishing this book now in an affordable, modern, high-quality edition complete with a specially commissioned new biography of the author.

Nationalzeitung

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Author :
language : de
Publisher:
Release Date : 1871

Nationalzeitung written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1871 with categories.

Consultation With A Midwife

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Author : Ingeborg Stadelmann
language : en
Publisher: Stadelmann Verlag
Release Date : 2013-09-17

Consultation With A Midwife written by Ingeborg Stadelmann and has been published by Stadelmann Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-17 with categories.

Ingeborg Stadelmann is Germany's most popular Midwife and mother of three children. She wrote her book for expectant parents and fellow midwives. Consultation with a Midwife takes readers from the beginning of pregnancy to childbirth, then going on to discuss breast-feeding and the postnatal phase. It provides advice and tips on herbal medicine, homoeopathy and aroma therapy. This book is a veritable treasure trove for anyone seeking information on natural pregnancy, childbirth and childbed. Since the publication of Consultation with a Midwife, there has been a perceivable change in the way pregnancy, childbirth and childbed - until the end of the breastfeeding period - are dealt with. Magdalene Weiss, Former president of the German Midwives' Association Sensitive, natural guidance through pregnancy, childbirth, childbed and breast-feeding with herbal medicine, homoeopathy and aroma therapy."

Intimacy And Desire

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Author : Dr David Schnarch
language : en
Publisher: Scribe Publications
Release Date : 2010

Intimacy And Desire written by Dr David Schnarch and has been published by Scribe Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Health & Fitness categories.

In this groundbreaking book, Dr. David Schnarch, one of the foremost experts on sexuality and relationships, explains why normal healthy couples in long-term relationships have sexual desire problems, regardless of how much they love each other or how well they communicate. In-depth examples of couples he has counselled reveal his unique understanding of common-but-difficult sexual desire problems that affect couples of all ages. Combining compassion and clinical wisdom, Dr. Schnarch explains how to use his revolutionary Four Points of Balance approach to resolve low desire, mismatched desire, sexual boredom, and the emotional gridlock that accompanies these problems. Intimacy and Desire provides a roadmap for how couples can transform common sexual desire problems into self-exploration and personal development that leads to psychological and spiritual growth, stronger relationships, and more powerful and meaningful desire for each other. It provides time-proven comprehensive solutions that help couples reconnect with each other sexually, and take their intimacy and passion to new, previously unexplored heights.

Der Zeitschriften Verleger

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Author :
language : de
Publisher:
Release Date : 1938

Der Zeitschriften Verleger written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Journalism categories.