Factors Influencing Media Consumption
DOWNLOAD
Download Factors Influencing Media Consumption PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Factors Influencing Media Consumption book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Factors Influencing Media Consumption
DOWNLOAD
Author : Christine D. Urban
language : en
Publisher:
Release Date : 1981
Factors Influencing Media Consumption written by Christine D. Urban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Consumers categories.
Marketing Transformation Marketing Practice In An Ever Changing World
DOWNLOAD
Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-11-16
Marketing Transformation Marketing Practice In An Ever Changing World written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Business & Economics categories.
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Speed And The Internet
DOWNLOAD
Author : Anne Mouganis Hoag
language : en
Publisher:
Release Date : 1997
Speed And The Internet written by Anne Mouganis Hoag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Internet categories.
The Routledge Handbook Of Media Use And Well Being
DOWNLOAD
Author : Leonard Reinecke
language : en
Publisher: Routledge
Release Date : 2016-06-23
The Routledge Handbook Of Media Use And Well Being written by Leonard Reinecke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-23 with Language Arts & Disciplines categories.
The Routledge Handbook of Media Use and Well-Being serves as the first international review of the current state of this fast-developing area of research. The volume provides a multifaceted perspective on the beneficial as well as the detrimental effects of media exposure on psychological health and well-being. As a "first-mover," it will define the field of media use and well-being and provide an essential resource for research and teaching in this area. The volume is structured along four central considerations: Processes presents concepts that provide a theoretical bridge between media use and well-being, such as psychological need satisfaction, recovery from stress and strain, self-presentation and self-enhancement, or parasocial interactions with media characters, providing a comprehensive understanding of the underlying processes that drive psychological health and well-being through media. Moderators examines both risk factors that promote negative effects on well-being and protective factors that foster positive media effects. Contexts bridges the gap between theory and "real life" by illustrating how media use can influence well-being and satisfaction in very different life domains, covering the full spectrum of everyday life by addressing the public, private, and work spheres. Audiences takes a look at the influence of life phases and life situations on the interplay of media use and well-being, questioning whether various user groups differ with regard to the effects of media exposure. Bringing together the expertise of outstanding international scholars from multiple disciplines, including communication, media psychology, social psychology, clinical psychology, and media education, this handbook sheds new light on the role of media in influencing and affecting emotions.
Abandoning Traditional News Examining Factors Influencing The Displacement Effects Of Online News On Traditional News Media
DOWNLOAD
Author : Daekyung Kim
language : en
Publisher:
Release Date : 2006
Abandoning Traditional News Examining Factors Influencing The Displacement Effects Of Online News On Traditional News Media written by Daekyung Kim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
This study suggests that online news sites may be either a substitute for or a complement to traditional media. Mainstream and portal news sites had little influence on reduced time spent with network news viewing, but led to the reduced amount of time spent seeking political information from cable news programs. Also, this study demonstrates that blogs are cutting deeply into time politically interested Internet user spend seeking political information from newspapers, network and cable television news programs. The different relationships between each online news site and traditional news media could be explained by the so-called "novelty effects" of blogs and by "a supplemental information-seeking behavior" of online news audiences. The results of this study demonstrate that the media substitution phenomenon is a more complex process. Reliance, motivations, and credibility of online news emerged as more important predictors of changes in time spent with traditional news media than general use of the Internet. This study contributes to understanding a power shift in terms of primary sources of political information from traditional media to online news sources, as well as to a better theoretical understanding of the media substitution process with a more comprehensive picture of the offline news displacement levels by online news.
Choice And Preference In Media Use
DOWNLOAD
Author : Silvia Knobloch-Westerwick
language : en
Publisher: Routledge
Release Date : 2014-07-25
Choice And Preference In Media Use written by Silvia Knobloch-Westerwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Language Arts & Disciplines categories.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Analyzing Global Social Media Consumption
DOWNLOAD
Author : Wamuyu, Patrick Kanyi
language : en
Publisher: IGI Global
Release Date : 2020-10-16
Analyzing Global Social Media Consumption written by Wamuyu, Patrick Kanyi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-16 with Computers categories.
Social media has revolutionized how individuals, communities, and organizations create, share, and consume information. Similarly, social media offers numerous opportunities as well as enormous social and economic ills for individuals, communities, and organizations. Despite the increase in popularity of social networking sites and related digital media, there are limited data and studies on consumption patterns of the new media by different global communities. Analyzing Global Social Media Consumption is an essential reference book that investigates the current trends, practices, and newly emerging narratives on theoretical and empirical research on all aspects of social media and its global use. Covering topics that include fake news detection, social media addiction, and motivations and impacts of social media use, this book is ideal for big data analysts, media and communications experts, researchers, academicians, and students in media and communications, information systems, and information technology study programs.
The Impact Of The Frequent Use Of Social Media On Conspicuous Consumption
DOWNLOAD
Author : Maha Serour
language : en
Publisher:
Release Date : 2022
The Impact Of The Frequent Use Of Social Media On Conspicuous Consumption written by Maha Serour and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
The importance of using the Internet and the accompanying browsing of websites, especially social networking sites (SNS), has increased due to its many benefits, which benefit users, consumers, and stakeholders. The benefits of using the Internet include obtaining information from anywhere, at any time, with minimal effort, time, and cost. Furthermore, the role of electronic word of mouth cannot be ignored by positive or negative statements about any product or brand, which play an important role in influencing the purchasing decisions of consumers, especially consumers of luxury products. The research examines the factors affecting conspicuous consumption (such as social media and the role of e-word mouth reliance), applying to two different sectors: the private university and smartphones. Based on the results of the two sectors, e-WOM reliance strongly mediated the relationship between conspicuous consumption and social media intensity in the university study. Without it, there was no relationship between conspicuous consumption and social media intensity, as well as the second study of mobile phones, which showed the importance of e-word-of-mouth reliance. Finally, the study provides some recommendations to marketing managers in drawing attention to and using new strategies in dealing with social media users with a different view than before and encouraging consumers to write their opinions on social media, especially in the services sector.
The International Encyclopedia Of Media Effects 4 Volume Set
DOWNLOAD
Author : Patrick Rössler
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-06
The International Encyclopedia Of Media Effects 4 Volume Set written by Patrick Rössler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Social Science categories.
The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.
Handbook Of Media Management And Economics
DOWNLOAD
Author : Alan Albarran
language : en
Publisher: Routledge
Release Date : 2018-04-27
Handbook Of Media Management And Economics written by Alan Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.